With the growth and expansion of the world economies, advertisement has become a vital tool of survival for the producers. In order to keep the clientele and the market for their products, producers need to rely on the innovative trends of the advertising industry. Such innovations have resulted in some negative and some positive consequences. As advertisement is aimed to mould the behaviour of a particular society in a desired direction, it leaves deep prints on the day-to-day activities of people, either positive or negative.
As a positive consequence of advertisement, people have outgrown their knowledge about the products, their availability, quality etc, so it has become easier for them to buy the right product. Advertising in positive sense has expanded the consumer’s knowledge and ability to understand and discriminate between right and wrong. Mary Phiper and Jean Kilbourne in ‘Can’t Buy My Love: How Advertising Changes the Way We Think and Feel’ has explained the ways we can be benefited from advertising, by recognizing the right and wrong.
With reference to the negative impact, advertising has also deployed the society in one way or other. Advertising has all but been ignored in sociological education and literature although it is concerned with such key concepts in sociology as the values and norms that guide human behaviour, the roles occupied by people and their status, the collective behaviour in which people engage, and the processes of social control (Singer, Benjamin D. Advertising and our Society. Edison Wesley Publishers: ISBN-10: 0201066149)
The Essay on Manipulation Through Advertising Is Advertising Positive Or Negative
Final Discursive Essay 20062811 Academic Reading and Writing EWR 1211 10 March 2011 Discursive Essay Outline Essay question: Manipulation through advertising - is advertising positive or negative Introduction Thesis statement: Although, advertisement is controversial because it has both positive and negative sides that should be considered. Body Advertising has discouraged participation in harmful ...
Work Cited:
1- Phiper, Mar and Kilbourne, Jean. Can’t Buy My Love: How Advertising Changes the Way We Think and Fee. Free Press: ISBN-10: 0684866005
2- Singer, Benjamin D. Advertising and our Society. Edison Wesley Publishers: ISBN-10: 0201066149
