MULTI EXPRESS TOOTHBRUSH Marketing Project Paper By: Name () Submitted in partial fulfillment of the requirements of the Degree of Bachelor Science in Business Administration Principles of Marketing Dr. Cannon Dec 02, 2004 Introduction: A toothbrush that has multiple uses and saves space, that’s the vision behind the Multi Express Toothbrush. The product at hand is a toothbrush that pulls apart at the handle to provide consumers with dental floss and toothpaste. The rear part of the handle contains a button that when pushed down also allows forward movement; this action squeezes the toothpaste cartridge. When the button is pressed a hole at the end of the handle opens up allowing the toothpaste to exist, when the button is released the hole closes and seals off the toothpaste. The end with the brush contains a cartridge full of dental floss.
The use of cartridges is important because when one becomes empty just pull it out and insert another quick, easy, and simple. When done brushing and flossing snap the two ends together and your ready for your next use. Target Market: The Multi Express Toothbrush can be used by anyone: children, teenagers, and adults. Parents when your children go to sleepovers don’t waste your time and space packing a toothbrush, toothpaste, and dental floss the Multi Express Toothbrush contains all three. Teenagers can’t brush your teeth after lunch because you can’t fit toothbrush and toothpaste in your already crammed full book bags use the Multi Express Toothbrush whether you ” re in high school or college and keep those smiles bright and white. Adults I know what your thinking, I barely have enough time to sit down and eat my lunch let alone brush my teeth afterwards.
... - dental floss regular item in a regular bathroom picked up at a regular store right next to toothbrush and toothpaste. 2. ... multi-colored flosses were attempts to inspire children to floss regularly. Parents have always been able to offer incentives to their children to brush ... for correctness (as soon as they are first time expressed ideas), and afterwards implemented as marketing actions and ...
With the Multi Express Toothbrush it’s as simple as one, two, and three; pull, squeeze, and brush now that’s fast. Business men and women who have to travel the Multi Express Toothbrush is for you, because you ” re on the go and you need that extra space in your luggage. Product: The Multi Express Toothbrush design is unique; its handle is large and slims down toward the end of the brush. The handle when separated has two cartridges. These two cartridges contain dental floss and toothpaste. These cartridges can be reloaded when they run out.
The dimensions of the Multi Express Toothbrush are nine inches in length and one and a half inches in width. The width of the handle is what makes it possible for the Multi Express Toothbrush to contain these items. The button at the back part of the handle when squeezed down allows forward movement this movement acts like a squeezing system similar to a calk gun. The lever activates opening the whole at the end of the toothbrush. When the button is released the lever disarms and the hole closes sealing of the toothpaste eliminating messes. The Multi Express Toothbrush will be offered in a wide variety of colors: red, white, blue, and green are just a few of colors.
The weight of the Multi Express Toothbrush is undetermined right now, the prototype design ways less than two pounds. Cartridge replacements for dental floss and toothpaste will be sold separately. Place: The package protects and contains the product during shipping and storage; therefore it is very important to have a package that is durable, damaged products reduce profits. The package will also identify the product and contain a description of the volume and weight.
The package also identifies the manufacturer, distributor, and the unit product code for scanning and inventory processing. The Multi Express Toothbrush will be packaged in a single container. The package will be rectangle shaped, which should be easy for retailers to stock. The package will have the Multi Express Toothbrush design and logo on it. The back of the package will show the Multi Express Toothbrush design when the toothbrush is separated and also the product description and instructions on how to use the Multi Express Toothbrush, this includes changing the cartridges. Price: The price of the Multi Express Toothbrush will be determined by cost based pricing.
... link with the desire purchasing Behavior of the consumers. Product price The product price factor is always been an important factor in customer ... ; Fader, 2009). The customer must be facilitated with some packages in products. Bie & Chiao (2001) found that the marketing ... return for goods or services. In modern economies, prices are generally expressed in units of some form of currency (For ...
Setting the price by calculating merchandise service and overhead cost, and then adding the amount of profit needed to cover the goal. There is no consideration to price elasticity of demand or reactions of competitors to price changes. The goal of the firm is to obtain an acceptable profit, using a specified price floor, which is the lowest price a company can charge and still attain its profit goals. Everyone will be able to afford a Multi Express Toothbrush. Promotion: Giving a discount to consumers can increase demand on products.
Coupons are a type of sales promotion that offers customers some type of price reduction. Distributing coupons can be done threw newspapers, this is called freestanding inserts. Manufacturer coupons will reduce profits; however an increase in sells may be seen. Advertising on television and radio can alert consumers to a manufacturer coupon. Contest can be held throughout participating retailers to win free merchandise; participants do not need to make a purchase to win the contest. Premiums are sales promotions that offer customers free merchandise for making a purchase, cartridges of toothpaste and dental floss would be an idea.
Using contest and premiums or coupons within the same promotional offer is called overlay. Distribution: The chain of activities performed in the process of developing, producing, marketing, delivering, and servicing a product for the benefit of the customer is known as the value chain. Intermediaries are participants in the value chain, offering support for the activities involved in delivering products for the enhanced benefit of the customer. Intermediaries are the organizations individuals involved in identifying and managing the distribution process. The use of intermediaries offers an opportunity to enhance profits.
... They do this to keep the price of products down and gain more profit for supplying more products. An example would be when farmers ... for the product that produces more profit. Producers and seller always consider how their product will be effected by non-determinate prices of supply ... cost increasing or decreasing. If farmers can gain more profit off one product than the other, then they will use more ...
Intermediaries distribute the product to a location that is convenient for consumers, carry and store the product and assume risk in the delivery process. Intermediaries also conduct research on product design, performance, pricing and promotion. Intermediaries often pay parts of the promotional expense. A wide channel of distribution will involve selling through many distributors. Intensive distribution strategy allows full market coverage, making the product available to all target consumers when and were they want it. Channel expenses will reduce profits; however total sales should be high.
The Multi Express Toothbrush will be sold in retail stores such as: Wal-Mart, K-Mart, Kroger, Price Cutter, Price Chopper, or Harps. Grocery stores offer excellent selling opportunities because they are visited everyday by thousands of people. Conclusion: The concept of the Multi Express Toothbrush is revolutionary never has a product like this been offered. A toothbrush that pulls apart revealing two cartridges one dental floss, the other contains toothpaste. Don’t waste your time digging threw drawers and cabinets trying to find your personal supplies. No more, nasty, dried up toothpaste containers our patented squeezing system eliminates the mess.
The Multi Express Toothbrush is for everyone whether you ” re going on sleepovers, brushing your teeth after lunch, camping in the woods, or traveling for business or for pleasure. Replacement cartridges are quick and easy to switch. The price of the Multi Express Toothbrush will be affordable, because we are charging the lowest price possible that allows our company to obtain a profit. Discount by coupons and other promotional offers will be used. Advertising on television will allow us the opportunity to draw in new customers and keep the ones we have already. Packages should be durable cutting down on the amount of damaged products.
Our package should be attractive and draw customers’ attention. The use of intensive distribution will allow us full coverage of the market, making the product available to all consumers at a variety of locations. In conclusion our goal is to keep customers satisfied buy offering them a quality product at a reasonable price. We like to think were making the world brighter one smile at a time.
... what we need to put in front of our customers. Our best products are always those that are unique or have ... Product, Price, Promotion & Placement Now that we have analyzed our ... in the office. Pricing Because our product is unique we can demand a higher price than the other run of the ... the range of other high end products. The rest of our product lines will be priced within the average range of other ...