Today a lot of consumer and media interest lie in food production. Food is something every one of us has a relationship to hence foodstuff and their making is a topic of current interest. Cattle’s rearing is one of many factors that have begun to play a bigger role when consumers are selecting beef from the shops’ meat counters. This may well be a result of product diversification and greater investments towards marketing. Many cattle rearers consider several grounds for added values being linked to their products and consumers are becoming more aware of these primary sector related added values. Grounds for added values can be communicated in various ways and doubtless they are perceived on equally many ways given that the feeling of an added value is highly personal. , This study was performed with an attempt to describe which added values the primary manufacturers (farmers) communicate to the consumers, how the communication was done and if the given information was adapted to better agree with the consumer knowledge level. Six different cattle rearers were interviewed about their view on added values and how the values may benefit them. The questionnaire also treated the farmers’ developments against a shorter sale chain – in fact certain stages had been eliminated – and which advantage –if anythis has given them.
Private slaughter-house, small scale cutting plant, tenderization technique for premium beef, packaging cutting details at the farm, and sale in farm shop are some examples of what the manufacturers have developed., Results of the interviews points to that the farmers are immensely pleased with having close and direct contacts with the consumers that involves a great deal of communication concerning the rearing. The chosen form of production and which added values it generates and carries is communicated from the farmer point of view but with the consumer opinion in mind. The manufacturers particularly point out the importance of always keeping an open dialogue with customers in order to better meet their demands. They truly appreciate the sympathy given for their work that also functions as a spur to continue producing desirable products. The farmers try to provide uncomplicated, true information concerning animal rearing and related circumstances (feeding, care, grazing, animal welfare, animal transports to slaughter and tenderization technique).
The Essay on Consumer Awareness
The gradual development under the scopes offered by globalisation and liberal economy has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations.India is potentially the largest upcoming market with consumer habits encouraging for the manufacturer.But a liberal economy brings with it its share ...
In addition, they do what they can to educate costumers and members of public about more complex facts such as circulation of nutrients and biodiversity. Gaining more control over the events in the beef production (from animal rearing to cutting detail and sale) when using alternative production chains are considered to give an increased profitability. It also strengthens the farmers’ driving forces for continuing developing their line of production. This seems particularly important in times when already large companies increase in size and develop more and more centralization. Other rewarding cooperation is therefore sought on local and regional level, for example in economic associations between farmers. Overall, the manufacturers have found a successful and profitable concept, and first and foremost it is something that bears a genuine thought and sustainable meaning for the farmers.
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