Companies use logos as a form of identity as well as a way to separate themselves from their competitors. The physical form and visual effects of a logo help to incorporate both the social and moral foundation of the organization and stir the emotions of the targeted audience to achieve sales and profitability. Through repetitive advertisements and personal ownership of product bearing the company logo, I can quickly associate the logo to the company and product lines offered. One of the most popular logos in the media today, is that which belongs to Apple Computer, Inc. I will review its history, graphics, design, and meaning, using information provided in Visual Literacy course text, as a way of demonstrating my personal understanding to its visual intent
The creation of the Apple logo occurred in the late 70’s, but my first recollection was in the early 80’s. The Integration of computers into the Florida school system occurred shortly after I graduated from High School. My initial exposure to the logo was through advertisements and later with computers supplied by my employer. I remember the current day logo of an apple with one bite missing and it being multi-colored. In researching the current image, I recently discovered that there was, in fact, a logo briefly used prior to the iconic apple. This, along with the current image, is in an article (2007) on the applegazzette.com website, regarding the history of the apple logo.
The Term Paper on Apple Company
Apple Company was created by Steve Jobs and Steve Wozniak in 1976. Now Apple Company became very famous company in the world. It was made a lot of machine and computers. In recent years it’s created something that was very helpful to the human. For example such as Ipad2, Ipad3, Ipad4 that is a small hand computer. Human can use it store a lot of things and they can use it to watch moves talk to ...
With the exception of the initial logo, the Apple logo has remained the same for over 30 years, with the only changes being the colors used. The function of the art used to produce this image, is dominantly persuasive and convictive as described in Gowans theory (Berger, 2008, p7).
The apple mirrors the name of the company, but it is an apple figuratively speaking. At first glance, the image is simply an apple, but with analytical reasoning, which comes from the left side of the brain, I can associate the bite missing from the apple to be symbolic to the biblical days of Adam and Eve. Eve bit into the apple taken from the tree of knowledge, understanding that this fruit would allow her to be the first human being to gain wisdom and insight. Another way of looking at the symbolism or meaning of the bite missing from the apple logo is that it represents one bite of memory in computer language. Either way, the metaphor is the same in that there is knowledge gained with the ownership of Apple products.
Because Western culture focuses on objects rather than space (Berger, 2008, p20), the use of an apple in the company logo fits well within our culture. Our culture also relates personal identity to what we own (p21).
When I see the apple logo (signifier) on an item in the media, I know that the product is expensive, but that it will offer the most current technology available on the market (signified).
Overall, the logo image used is morally, and ethically appropriate for the mass media. Its design is visually persuasive by using metaphoric symbolism, and repetition in branding for familiarity and association of the corporate product line. It appeals to our id psyche to some degree, because we want to own the latest and greatest technological gadgets as soon as they reach the market.
In conclusion, Apple Computers, inc. is a leading distributor of high-end technological products. The logo chosen to represent this company has been on the market for well over 30 years and is one of the most well known icons in American Culture. After reviewing the history, design, meaning and use of the apple logo, it is understandable as to why this logo has remained constant and how it has helped to build sales growth and profitability for Apple Computers, Inc.
The Essay on Apple’s Culture
From one perspective, Apple's world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997, Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion, Apple is amongst the most valuable and highly profitable companies in the world. Its remarkable success lies in the company's ability to create ...
References
Berger, A. (2008).
Seeing is Believing – An Introduction to Visual Communication. New York McGraw-Hill Learning Solutions
Retrieved July 18, 2010 from http://www.applegazette.com/apple-inc/a-visual-history-of-the-apple-logo/
