Globalization as an aspect of marketing and promoting the growth of the country is becoming a leading component for developing countries. Ways of executing ‘the causes and implications of globalization’ are different and important since each of them has their own characteristics. In the listening material lecturer emphasizes that in today’s world one of the ‘key factor’ of the causes is ‘the flight’, as at the present time most of the companies’ cooperation, ‘travelling’ are embodied through ‘flights’. Next, not a few important factor is ‘the news and entertainment industry’ and this factor is emphasized as ‘a multi-million industry’. Proceeding from this, lecturer smoothly moves into the main role of ‘the news and entertainment industry’ which facilitates in creating ‘global society: advertising’. Lecturer stresses ‘advertising’ as one of the leading marketing ploy. The last point of ‘the causes of globalization’ which is mentioned by lecturer is ‘politics’. Lecturer states that the majority of governments are so active in creating harmony among nations that it affects the entire world. There are marked some criteria by lecturer such as ‘environment’, ‘crime’ and others, ‘no doubt’ it causes a feeling of one particular culture, but this ‘phenomenon’ does not promise the success in marketing and it all led to the next main part of the lecturer’s speech which is ‘the implications of globalization’.
The Business plan on Swot Analysis Of The Vegas Tourism Industry And Marketing
The largest strength Las Vegas tourism has is its brand recognition of its famous phrase, “What happens in Vegas, stays in Vegas”. Other phrases such as “Your Vegas is showing” are in the works. Vegas also has an enormous bank of existing visitors- over 38.9 million a year. These visitors produce a city wide average occupancy of about 90%, the largest in the country. Las ...
Marketing professionals should first explore the cultural values for forming strategy. Lecturer notes the differences between ‘global and local culture’ as ‘the universal and the particular respectively’. Some examples are listed which determine that every company should start to learn whether he will be accepted by the local community or not. A striking example is the loss of ‘$ 30,000’ by ‘Campbell Soups’ in ‘advertising’; they have not brought the fact that Britain is not familiar with their concept. Such cases can lead to large losses due to the misunderstanding of ‘cultural values’ of the states and this disadvantage for marketing, lecturer notes as ‘miscalculation’. To summarize, ‘the causes and implications of the globalization’ are no less significant and are characterized by special features. In addition, to some aspects of globalization, there is another case of appearance of the globalization. Namely, Manzella (2006) states a question of the article named ‘Have Trade and Globalization Harmed Developing Countries?’ which received negative answer. There are adduced proves of that, for instance ‘in the short span of 1990 through 1998’ there is observed significant raise in economies of ’24 developing countries’ and in each of them the quality of surviving has increased meaningfully.
Moreover, it is highlighted that the difference between raise of globalized countries and none ones is ‘openness to trade’. As for other, not developed countries, they face ‘the problem of not too much globalization’ but their incapacity to take part in it. It is clear that not all of the countries have an open economy which gives them to ‘export markets and open itself to ‘foreign goods, investment and technology’. This copes the publishing of the next words by the Progressive Policy Institute that are ‘less globalization is generally associated with less development’. However, not all of the developed countries can overpower globalization as few of them have problems with policies and financial systems which can make particular country to be ‘scapegoat for many of the world’s problems’. Furthermore, when ‘policies supporting globalization’ are involved in the process the rates of world infant mortality decreased by almost half, adult literacy increased more than a third, primary school enrollment rose and the average life span shot up 11 years’. The World Bank report, Globalization, Growth and Poverty: Building an Inclusive World Economy, gives proposal that globalization must be better harnessed in order to raise other less developed countries. It is consented but how to achieve it no one still knows. However, there is given on of the suggestions of ‘removal of agriculture supports would raise global economic welfare by an additional $128 billion annually, with some $30 billion going to developing countries’. Summing up, this article gives answer to the title of it which is ‘No!’. in conclusion, globalization operates a leading part in promoting not only marketing but also to raise the country to a high level of development.
The Term Paper on Globalization – Has Globalization Made The World More Or Less Secure
The world is evolving and in the last few decades, some of the major changes have taken place in the world. Out of the many changes, one of the major transformations that have taken place is what is referred to as globalization. Globalization has taken over the world by storm and reduced large distances; it has resulted in many changes in the last decade and has been supported and promoted by the ...
