Hewlett-Packer Company
Hewlett-Packer Company is the leader of global PC and printers market. It provides technology product, software, solutions, and services to large, small, and medium size of businesses and to individuals too. Its portfolio includes imaging and printing related product and services, information technology, infrastructure, multi-vendor customer services, personal computing, and other access devices. The company primary operates in the US. Its head quarter is in California. The company’s website is WWW.hp.com. Throughout the years, the company have proven it palace in the market, by offering a customized product that satisfy the customer’s needs, but in the other hand, the company had faced a major security breach that required an extra effort and money to solve this problem. When customized products and good Internet marketing strategy did not overcome the security breach in the customer’s perspective, the company had to take an aggressive action and consider other ways in its security policy.
HP Company offers a lot of details for customers about the company’s products, and all information that a customer need in the presses of placing an order online through it website. It provides descriptions and details for the products features, capacity, speed, warranty, price, and payment types. It also includes an overall customer rating banner, where customers can read all reviews, and write one too. For example, if a shopper went to HP’s website to search for a laptop, he would see the page with different laptops and a option to defined the search by the screen size-(mini, everyday computing, ultra portable, or high performance) if the shopper chose mini laptop, then a page with many mini laptops will open, that includes this following information about every laptop :
The Essay on Decision Making Customer Step Laptop
There is always a point in time where everyone has to a make an important decision in there life. Whether it's buying a home, taking your company in a new direction, or choosing a college, making an important decision can be very difficult. When it comes to making these important decisions, in order to come up with the best or most logical decision one must follow a decision making model in some ...
1. The series number.
2. The reviews for the laptop.
3. Information about the laptop like for example,
-Genuine Windows 7 Starter 32-bit. (hp,2011)
-Intel(R) Atom(TM) Processor N455 (1.66GHz, 512KB L2) + Intel(R) Graphics Media Accelerator 3150. (hp,2011)
– 1GB DDR3 System Memory 1 Dimm. (hp,2011)
– 250GB 5400 rpm Hard Drive. (hp,2011)
•Webcam with Integrated Digital Microphone (hp,2011)
•Up to 8.0 hours of battery life 6 cell. ( hp,2011)
Beside the product in formations, The website also provides the customer with the company’s 1-phone number.
2- a customer service
3-technical support.
4- Live assistant.
The site also provides product manuals, downloads drivers, support and troubleshooting. In
Addition, the website also offers shopping information which includes :
• Shopping tips.
• Payment options.
• Prices, taxes, and fees.
• First time shopper?
• Terms and conditions.
• Shipping policies.
• Delivery time.
• Cancel order
• Change order
• Return a product.
• Replacement part.
• Services and extended warranties.
• HP limited warranty statement.
• Product recycling.
• Mail-in rebate
• Coupons.
• Secure transactions.
• Privacy statement.
Every shopper can create an account that includes:
• My account.
• My orders.
• Print a receipt.
• My print rewards
• Newsletter subscription
The company’s Internet marketing strategies were successful, and its website distinguished by a mass- customization. Unlike most companies, HP is able to fulfill customer’s orders fast and at an acceptable cost. Its website offers customized product that made shopping for customers easy and fast. The company has used many Internet marketing strategies to market its products. One of its online marketing strategies is crating striking online ads. For example, HP has bought a space on yahoo entertainment page, where visitors see a banner ad that show HP’s product. After a few second, this banner slurps up all contents of the page. Another Internet marketing strategy is signing a deal with Amazon to advertise HP’s PCs, and link buyers to HP’s website. Inanition, Hp has signed up with many e-businesses like America Online, Netscape Communications, and Sun Microsystems. Furthermore, the company has supported and improved its e-services by setting up an HP web QOS website, which is an application monitoring system that ensure delivering a level of web service, no matter what the traffic. The company’s website marked by its customization and followed successful Internet marketing strategies. (Feitzinger, 2009)
The Term Paper on Project On " Arvind Mill" ( The Product Mix And Its Strategy)
PROJECT ON “ARVIND MILL (THE PRODUCT MIX AND ITS STRATEGY)” Master of Commerce Semester-I (2013-2014) Submitted In Partial Fulfillment of the requirements For the award of degree of M.Com-I By Suraj Shridhar Tripathi Seat No: _______ Tolani College of Commerce Sher-e-Punjab society, Andheri (East), Mumbai-400 093 PROJECT ON “ARVIND MILL (THE PRODUCT MIX AND ITS STRATEGY)” Master of Commerce ...
Even thought the company has mastered customizing its products, but is failed in its security assurance, and took a new approach to solve this security breach. According to a report from MacAfee, about one- third of companies said that having a security breach could put them out of business (Duvall, 1998) they believed that a major data loss incident could affect their business; because customers would stop dealing with any company that suffers from data breach. Hewlett- packer company formalize users through different mechanisms, such as user ID numbers or passwords, and it supports a different types of security mechanisms, but a study by Coleman Parkes on HP, surveyed technology executives, and seniors business on their perspectives on security threats and the risk, they all agreed that economic threats, and technological threats represent the highest potential risk for the company, and the most critical risk was financial risk. The study also showed that the organization had an average of 71 cybercrime attacks per week. The average cost of cybercrime is $5.7 million per year, 90 percent of these costs were caused by, malicious code, stolen devices and, denial of service. HP’s annual cost of cybercrime study showed that The average time needed to resolve cyber attack is 18 days, and an average cost of nearly $425,000.( Hpinfo, 2011).
The Business plan on Intro To Business Businesses Product Consumers
Introduction to Business Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living. It is a way for individuals to provide goods and services to ...
There for the company respond by, announcing several new products and a partnership strategy. Offering a product that have administration controls, and auditing trails like, Virtual Vault, which is a trusted server environment used to deploy e-commerce applications, and Verse cure, which is an encryption framework for international export. The company also partnerships with different Inc. like, Net Dynamics Inc Software Inc. also it established a partner program to provide “hooks” for its products. (Harday, 1998) The study showed that the company is experiencing a major security breach. This breach form risks and financial lose, so the company adopted a new approach to managing risk and ranked Security as top business priority.
Other tools that HP can use to ensure greater security for its customer, are using on- demand computing and could computing. An on-demand computing is renting a maintenance form application provider and pay for its usage of the software. Using could compute is another way for the company to increase security. This hype of server enables users to access the software and data base via the web. Adding and using additional security tolls would increase the company’s privacy and prevent many loses. (Boone& Kurtz, 2011)
Web-based businesses are continued to develop and change and people need use their personal information and internal databases as well. They need to deploy transaction mechanisms, form electronic commerce, to online banking, or use computer- base information system as a resource for planning. Because of today complex security system, companies have to find ways to provide their customers with an excellent security system. This system should ensure privacy and security of customer’s information, to prevent any problem and loses like these encounter Hewlett- Packer Company. While the company was ahead on providing customized products, it was behind on its security system. HP saw that as a strategic value for its e-commerce strategy and e-business, it has to communicate with full solutions, by improving its products and use partnership technique.
The Term Paper on Recommendations Report For Biometric Security Product
Recommendations Report for Biometric Security Product This report is going to be focused on the issues of the internet security, particularly on the issues of Biometric Security Products. The company that the recommendations report is being done for is made up company called Para Noya Now Incorporated. (PNN) The security and privacy of all computer users has been compromised by the advancement of ...
References
Boone, L, Kurtz, D (20l1) contemporary business: USA. John Wiley & Sons, Inc.
Duvall, M. (1998).
HP readies security products, partnership plan. Inter@Ctive Week, 5(27), 14
Feitzinger, E., & Lee, H. L. (2009).
Mass Customization at Hewlett-Packard: The Power of Postponement. Harvard Business Review, 75(1), 116-121.
Hardy, Q. (1998).
HP Wants It All. (cover story).
Forbes, 185(6), 74-82.
Hewlett Packer Company, (2011) HP info / newsroom, risk2011/NA Risk Survey.pdf
Hewlett Packer Company,(2011) HP retrieved from http://www.hp.com
