Study Guide
B101
Exam 4 Chapters 12-14
True/False
____1. External data refer to data about other organizations.
____2. Attitudes and opinions are psychographic characteristics.
____3. The early stages of a product’s life cycle are generally the most profitable for the company because there is little competition.
____4. Sales offices typically do not store or warehouse any inventory.
____5. A pushing strategy is designed to motivate wholesalers and retailers.
____6. Market segmentation attempts to isolate the traits that distinguish a certain group of consumers from the overall market.
____7. The fastest-growing advertising medium is the Internet.
____8. Throughout the marketing process, a successful organization focuses on building customer relationships.
____9. The appropriate marketing strategy may be different for convince goods and specialty goods.
____10. The most common market coverage for low-priced convenience items is intensive distribution.
____11. Advertising is the most visible form of non-personal promotion.
____12. Penetration pricing assumes that a low price will attract new buyers.
____13. A product is a bundle of physical, service, and symbolic attributes.
____14. Customer service is a part of product strategy.
The Term Paper on New Product Strategy
... an amused stay in Scenic Hotel. New Product Strategy Target market The primary target market of family interconnecting room in Scenic Hotel ... as having a wonderful time with the whole family. Product Strategy Family interconnecting room can accommodate a family. The main ... the hotel can use the marketing- penetration pricing strategy to penetrate the market and attract the family gusts, and the low ...
____15. Creative selling involves a persuasive type of promotional presentation.
Multiple Choice
16. Define puffery
17. Give an example of automatic merchandising
18. What does a convenience store offer by being open 24 hours each day?
19. What is an example of place utility?
20. What is the most basic form of promotion?
21. What is a firm’s most important consideration in choosing a distribution channel?
22. What are consumer products classified as?
23. Combination of product lines represent a company’s what?
24. How much money do businesses spend on personal selling verses advertising?
25. The delivery of raw materials begins the what?
26. What is a pushing promotional strategy designed to do?
27. Define primary data
28. Direct and indirect channels comprise what?
29. What stage of the product life cycle is informative advertising most apt to be used?
30. How is place utility created?
31. Define supply chain
32. Define closing
33. What are some qualities of an effective brand name?
34. Define skimming
35. Where does the supply chain end?
36. Define trademark
37. What are some internal sources of data?
38. What is an interpersonal determinant of consumer behavior?
39. What do the basic tasks of personal selling include?
40. What are samples good for promoting?
41. Define Consumer behavior
42. Give an example of consumer services
43. Define fixed costs
44. Who is responsible for moving goods and services from producers to buyers?
45. What are some appropriate ways to measure customer satisfaction?
46. Give an example of comparative advertising
47. Define marketing
48. Define creative selling
