Evaluate how new technologies have been used in the products in your cross media study?
With the print poster the media producers have used certain technical codes to engage with the specific audience. The media producer has also used enigma codes to create different readings and interpretations for the narrative to gain more attention towards the print. The print engages with the audience by using classic technical codes to fit within the supernatural/ horror element. Using these codes and conventions therefore interests and persuades the target audience to watch the production and sell the film. Enigma codes are used in the mise en scene to make the audience identify and therefore engage with the print. The mise en scene consists of a classic haunted house conventions. With this the media producers have altered certain elements around the house to create wariness for the audience to engage with. For example the slightly opened curtain on the left hand side of the house creates enigma for the audience because they want to know what’s lurking behind them. This had been used to make the audience feel on edge and slightly cautious.
The Essay on Print Media Advertising: Impacts on Popular Culture and Cultural Values
Print media advertising impacts consumerism and cultural values in many ways. Newspapers and various magazines have dominated the presence of print media in the development of American popular culture. Print media also propagates social trends that affect the human body, consumerism and social responsibility either directly or indirectly. For the most part, print media has given rise to both ...
The media producers have used written codes to create further enigma, ‘it’s not the house that’s haunted’ engages with the audience as it persuades them to uncover the mystery of the narrative by potentially watching the film. The written codes are used to give clues for the audience to engage with, therefore creating more attention towards the film and its narrative. The written codes are interpolated to create a polycemic view of the film. ‘It’s not the house that’s haunted’ makes the audience question who in fact is which makes them engage even further.
A written code in the protagonist’s eyes (‘insidious, is’) engages with the audience because it creates a cliff-hanger effect. The written codes are also used to persuade the audience to watch the film because they want to uncover the mystery of the insidious. Furthermore it creates enigma/ questions for the audience because they are placed in the centre of his eyes, making the main focus on the boy.
Colour codes engage with the audience because it creates questions for them. The colour codes are used to create a dismal and unwelcoming atmosphere. The colours engage with the audience because the targeted audience can identify the emotions that fit within the genre. A vulnerable character has been used for the main part of the text. The media producers may have chosen to do this because it represents and fits into the genre in a strong way. Children are often used to be interchangeable (innocent to fearful).
The audience can identify this as by the boy’s stiff body language and lifeless facial expressions, which creates uncertainty for the boy. The direct mode of address makes the audience engage with the boy because it feels personal/ individual on their point of view. The colour codes used in the print consists with red (connoting possible violence/evil), as an audience we often associate the colour within the elements of horror. This therefore allows the targeted audience to engage with the print/film because this code has been used to identify the genre.
The Essay on Film Production Descriptive
The development stage is one of the most crucial stages for a producer, it is where you get the chance to plan every aspect of your production before you begin pre-production and production. The chance to get the ball rolling right. During the discovery stage of the film it is the producers role to obtained rights or an option to a film that he thinks is promising, if the rights owner is worried ...
The print uses a traditional portrait shots to capture the films ideology and narrative. This idea of a portrait shot is to captures and build the film by allowing enough room to use technical codes in order to sell the product. Classic codes and conventions can also be identified in traditional way by the colour and written codes as media producers often use them to build the narrative and create enigma. Using technical codes are often still used to identify a genre, for example the print for insidious uses dark hostile colour to create the emotion between the protagonists and audience, and further uses red to connote violence/ evil. The print maintains its traditional idea to purely sell the product by using technical codes to create different readings for the viewers to interoperate. The media producer uses these codes and conventions to sell the product by suggesting parts of the narrative to create a teaser ad campaign feel. If the media producer makes the audience read the print in a preferred way then this will create positive attention and hype for the film. The layout of the print has remained traditional by the mention of actors with billing information and encouraged potential audience to watch the film by using references from the producers themselves. The written code, ‘From the makers of paranormal activity and saw’ may persuade the audience to watch the film because the media producers are making them believe that this film will meet their expectations by quoting previous critically acclaimed work. The media producers have used technology to create synergy between the print and e – media. Written codes have been used to allow the audience go deeper into the film. Using synergy between the prints uses cross platforms allows the media producers to access a larger audience. E – media has been used to let the target audience engage and interact by creating a website with certain features.
