Innovation ideas, which are suitable to adapt changeable customers’ preferences. With the development of technology, customers preferences are always updated due to global information transmit. Global Managers are capable to create more inventive products to keep and expand global markets. 2. Localization, which can avoid cultural conflict between local customers and global company, avoid future failure of investment of subsidiary of local company. Global managers must consider customizing products to comply with local national traits and policies.
On-time follow-up, which is necessary to find and solve customers’ problems, renovate and meet their requirements, to update and improve the level of global marketing. Global managers are responsible for timely feedback to customizing products. Market segment, which is flexible for global manages to make differential marketing strategy for different products in different markets. Some products with lower price and higher frequency usage can be adapted standardization strategy, which some products with high price and lower frequency usage can be adapted customization strategy.
High manufacturing costs. In order to adapt different customers preferences in different markets, global companies must put their products into different manufacturing process, or different testing system, or different package operation, etc. so that the products can be customized to sale in the global market. Unavoidable national barriers. Almost every country set national trade barriers or policies to protect local companies business.
The Research paper on General Electric Medical Systems – Global Product Company Concept
The Global Product Company concept means ”to concentrate manufacturing – and ultimately other activities – wherever in the world it could be carried out to GE’s exacting standards most cost-effectively”. That means that the production is moving to countries where people are mostly underutilized (the example given in the case study tells about engineers from Eastern Europe, who cost only $1,5/h). ...
And some of countries have their own cultural and religious, own living habits, global companies are difficult to enter inside without any risks or discourages. Redundant market researches. Global companies have to contribute themselves into lots of market surveys and researches, because it can influence decisions among subsidiary market. However, without local questionnaires or face meeting, data collect and calculation, case study and comparison, etc. , global managers cannot finalize a new investment program carelessly.
