The question requires the student to evaluate how successful Nintendo Wii has been in meeting the needs of today’s gaming through new product development. The answer here is dependent on the student’s ability to analyse and evaluate the case study. The students are expected to make reference to retail marketing mix in their answer. Students’ answer should include the following or other equivalent answers: – Considerations when developing new product strategy: i. Ongoing Corporate Planning ii. Ongoing Market Planning iii. Ongoing Technology Management iv. Opportunity Analysis/Serendipity . Market Penetration vi. Market Development vii. Product Development viii. Diversification Application of Pearson’s Uncertainty Map: i. Exploratory Research ii. Development Engineering iii. Applications Engineering iv. Combining Market Opportunities Question 2 Based on the case study, how can Nintendo Wii better manage innovation as a competitive tool in the field of developmental gaming? Answer: The question requires the student to identify organization characteristics and further recommend organization changes to facilitate innovation process within Nintendo Wii.
The answer here is dependent on the student’s ability to analyse and give reason for choosing any relevant issues. The organization characteristics that facilitate the innovation process, students’ answer should include the following or other equivalent answers: – i. Growth orientation ii. Vigilance and external links iii. Commitment to technology and R&D intensity iv. Acceptance of risks v. Cross function cooperation and coordination within the organization structure vi. Receptivity to change vii. Space for creativity viii. Strategy towards innovation ix. Diverse range of skills Question 1 | Percentage| | Background of the case should be clearly discussed. | 15%| 2| Feasible application should be discussed in depth| 15%| 3| Identify the multi-dimensional concept of float glass technology. | 10%| 4| Use of proper language, grammar, referencing, and acknowledgement of external sources| 10%| | | | | Total| 50%| | | | Question 2 | | 1| Explain the dilemma, recognize the difficulties of managing uncertainty. | 20%| 2| Answers should be justified and must be logical and critical. | 20%| 3| Use of proper language, grammar, referencing, and acknowledgement of external sources| 10%| | Total| 50%| Marking Scheme
The Business plan on Product Development And Innovation
Product Development and Innovation Product development is the first step in the process of bringing a new product to the market. A product can be a physical product, or a service. A physical product can be a brand new invention or innovation (such as the pet rock) or a revision of an existing product line (a new kind or style of denim jeans). A service, of course, can be a completely new, never ...
