My topic is how being human changed the bad boy image of salman khan . I would like to thank my guide Miss Tanya Sarkar for her unending support and guidance that made it possible for me to start working on a research project as this and be able to complete it. Here I would like to thank my friends helping me throughout. I would also like to thank all the references that I used because without them I wouldn’t have been able to go through this. Regards Disha Chopra being human and Salman Khan Review of Literature
Salman Khan officially launches Being Human store in IndiaEight more outlets to be added in India by March end Gaurav Laghate | Mumbai January 17, 2013 Salman Khan is one of the most noted philanthropists in Bollywood and he often lends his star power to a number of charitable causes. Salman Khan started a non-profit organization called ‘’Being Human: The Salman Khan Foundation” in July 2007. The charitable trust sells lifestyle products like watches and t-shirts online and in stores with a portion of the sales proceeds funding the foundation.
The charity focuses on two main causes- healthcare and education for the underprivileged. The foundation also undertakes initiatives like Being Human Gitanjali Gold Coins and Being Human Art which also supplement the funding for the charity. Being Human is Salman Khan’s brainchild. The actor, known to many, as having a heart of gold has been using his charitable organization to help the needy. And now he will be taking the step to expand his brand to a bigger business proposal. Salman explains to Businessofcinema. com, “Being Human raises funds via the sale of its T-shirts, which are exclusively designed.
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After T-shirts, Being Human will now be expanding its product offerings by making watches. Watches are a great accessory and both genders love flaunting their watches. It has become a style statement. So keeping that in mind, my foundation will be making watches, which can be sold to make some money. ” A bare-all interview with Salman in which he reveals that he’s a painter, writer, telly host, eligible bachelor and gym icon all rolled into one and yet – he claims that being Salman is quite easy! Moody, temperamental and ‘misunderstood’ that’s how we have been describing this Khan over the last 18 years.
We have had our share of spats with him but now all that seems to be a part of the forgotten past as now he is doing a lot of good things that we could never imagined a guy like him can do a lot of creative things. Once he was interviewed on the sets of ‘VEER’ a period drama that was based on a story written by him. There , he had to go through the questionnaires related to his lifestyle and his professional life like , Trade insiders have it that Salman never signs any agreement, he just gives his zubaan. Is that true? Yes, I believe in trust. I do my work and get my price for it.
I only work with people I am comfortable with. Good time to beef up brand Salman? Being human is brand Salman. I cannot keep the money in my hands, I leave it with my father, mother, Sohail or Arbaaz. I have always supported charities in my own way. If I can raise funds through an hour’s work, cutting ribbons I would rather do that than have charities where people would feel obliged to donate money. Have you started understanding people better after this close brush with them? Oh I know people much more than anybody else because I lead a normal life.
Inspite of all the luxuries available to me I sit out , I cycle, go to public places like Barista and still visit all those places where I went as a kid. Do you think that people understand you better after 10 Ka Dum? People never believed in what was being written about me, that’s the reason I am sitting here. They always knew me. If they hadn’t I would have been out of the industry What’s the one thing you will change if you were made God for a day? Iwould increase everybody’s salaries so that there will be no corruption. People will not stoop down to such low levels as they do now.
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If their basic amenities and requirements are taken care of and they are happy there will be less reason for corruption. For those who are pathologically corrupt , no money is enough, but by-and-large this would be my solution. Are you God-fearing? No! Why God-fearing? I am God-loving! Only those people fear God who do something wrong and then feel He is the guarantor of sorts. Come on, describe yourself. I don’t know how to do that! I may react to a situation in a different manner today and then entirely differently tomorrow to it because I go by my feel and I go by my impulse.
I am right at times and sometimes I may go wrong. Then – phone uthaao, sorry bolo – yeh galat ho gaye boss! ’ Is it difficult being Salman? No, it is very easy being Salman – you just have to be honest – that’s all it takes to be Salman. I believe that you are born empty-handed and you will die empty-handed. There is a hand of God in everything. Finally Salman, is peace-making on your agenda now? Especially with SRK with whom you had the much-publicised fracas recently. I am at peace with myself. I wake up, work-out, go for shoots, laugh a lot and sleep in peace.
This interview describes us how salman khan deals with his personal as well as his social life . He is an extremely private person , it is difficult for media to catch up with him. According to salman , he says there should to be a competition for doing charity. There are large of people who would be doing charity. According to him , eeryone should open a charitable trust and see where it reaches … to what level. Salman, who has on various occasions lent his star power to charitable causes, said that many of the industry friends have come forward and supported his charitable trust ‘Being Human’ Foundation.
The trust do offer help to those who need money for education, cancer and ailments. He says that his trust does not take help from the industry people. Money that comes for the trust is coming from his clothing line ( the being human stores).
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People can however offer help by logging on to their website. The actor has stores of his clothing line in Belgium, France, Middle East and Spain. “The response has been good to the stores and we are happy about it… we are excited about opening the store here,” Salman said. Talking about the USP of ‘Being Human’, he said, “the quality is good… its nice and different.
One can make out .. differentiate between fake and real ‘Being Human’ T-shirts. ” Salman, however said he would not be promoting the apparel brand in films because the characters that he plays won’t look good in those T-shirts. The reason behind launching his NGO being human foundation. Many charity works that he got involved didn’t left him with a very good feeling. It felt like he has been conned in the name of help. So, he decided to channelise it through Being Human. According to him , If money can save a life and improve quality of life, he is ready to help, but don’t expect miracles.
He certainly don’t believe in mere bachche ki shaadi hain paise se madat karo. All marriages in his family have been done in a small way. His father Mr Salim got married in just Rs 80. Arbaaz’s marriage happened in their own building lawn. He himself admits that most of the money spent through Being Human are from his personal earnings. An average of Rs 6. 5 lakh is spent everyday by Being Human. He really want to make the trust self sufficient. The only request he has made to the people is to buy products sold at the being human shops, so that profits come to the trust.
The star is quite happy with the response to Being Human clothes. “Our clothing line is doing well. I don’t let any of the clothes come into the market unless I wear it, and I’m happy with it. We will soon be starting a restaurant. The funds from the live concerts that we will do during the promotion of our films will be directed to Being Human. As long as my stardom is there, I will take advantage of it to push my trust. And when stardom fades away, I will try something else ” says the pragmatic star.
Salman runs a charitable organisation ‘Being Human’, with an aim to help the needy people in areas of education, healthcare and others. Now, he is planning to venture in new areas of business under the same name. “We want people to come eat, drink and that is how they will in a way do charity. So when you are wearing something, eating or drinking something you are doing your bit of charity, it is all going to help people towards education and healthcare,” the actor said, adding that he also intends to enter into healthcare segment by opening hospitals.
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“We have plans of opening hospitals. We would be doing that… after restaurants are out. We need to earn money to put in a hospital, we need some time,” Salman said. The actor recently opened the first ‘Being Human’ flagship store that has a clothing line and accessories. “I think this is the worst ever business proposition that anyone can be in. I am happy that I have found like-minded people who are interested in not earning the profit but to be associated with the brand and keep little for themselves and do more charity. So this is all about ‘Being Human’,” he said.
Salman Khan also owns a production company called Salman Khan Being Human Productions (SKBH Productions).
Profits generated from films produced under the banner are also forwarded to the Being Human Foundation. In January 2012, Salman’s foundation offered to pay $72,400 to secure the release of 400 prisoners from various prisons in the state of Uttar Pradesh. These prisoners had finished the term of their sentences but were being held in prison for non-payment of legal fines for their charges. Salman khan always had a flair of painting. Now, he is turning his craft into a full- fledged
medium to raise money for his charity being human. Salman has plans for auctioning his paintings and a few oh his industry friends have joined hands to support him. The actor is in talks with many art galleries who are keen to hold exhibitions of his paintings. Salman will donate the entire money collected from these events to his being human foundation. Salman has always been just a call away from anyone who needs his help. He has helped pavement dwellers, participated in events organised by Cancer Patients Aid Association, funded terminally ill patient’s surgeries and helped authorities running remand homes.
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He says, “god gives you so much and you know eventually you need to start giving it back. Everyone does that, I am sure, in some way or the other. I have always supported charities in my own way. If I can raise funds through an hour’s work cutting ribbons, I would rather do that than have charities where people would fell obliged to donate money. ” The Philanthropist Salman Khan officially launched the flagship ‘Being Human’ store in Mumbai. It had earlier soft-launched two exclusive brand outlets in Mumbai and one each in Ludhiana and Ahmedabad.
The store is launched in partnership with Mandhana Industries, with whom Khan has signed an exclusive worldwide licensing arrangement for Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute ‘Being Human’ fashion apparel. The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation. Khan said during a press meet that next, the foundation will launch a chain of restaurants where its profits will be used for charity.
The Being Human stores were first launched in France and other European countries last year, and in the Middle East late last year. and Manish Mandhana, Managing Director, Mandhana Industries said that the idea was to first launch the brand in overseas market and make it truly global. “We already have 150 selling points in Europe and 96 in the Middle East. The response is phenomenal and we have already sold 1 million units in the Middle East itself,” he added. Khan, the Founder of ‘Being Human’ said, “From a T-shirt, Being Human has now grown into a full clothing line with its own stores.
I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets. ” On the business, Mandhan said that this year, there top line will be around Rs 60 crore and next year, they are targeting Rs 250-300 crore from the Being human clothing sales. With five stores running and eight more under construction, he said the company is targeting 50 stores by end of next fiscal. On the clothing line and restaurants, Khan said that the idea is to get people spend for what they normally do.
“These are two sectors where there are high-footfalls. What we are asking is, but cloths, eat food and you are also doing charity. And the cause is very noble,” he said. Salman’s entire family attended the launch event, including brother Sohail Khan, who said: “We are happy that the store has opened. We all are very excited. There is a noble cause attached with the opening of the store. Salman is doing all this for society. ” Salman’s sister-in-law Malaika Arora Khan described the clothing as “stylish”, saying: “I love wearing Being Human T-shirts. They are stylish, trendy and affordable. “
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Although he has been firmly established as Bollywood’s bad boy due to a string of off-screen romances with on-screen stars and a knack for landing on the wrong side of the law one time too many, lately Salman Khan has been exhausting himself all in the name of doing good. When he sat down to talk about the initiative from his charitable foundation Being Human after an appearance at Mall of the Emirates in Dubai , the film veteran was a little dishevelled and extremely tired. “The media needs something to talk about,” says Khan, laughing. “Where’s the fun in a superstar being a goody two-shoes?
Everybody falls in love and everybody makes mistakes. That doesn’t make one a bad human being. We all try to be good. I try to be good. ” It was six years ago when he stopped to take stock of what he had achieved, and how. “You feel humbled when you realise that your success is the result of so many factors other than just you,” he says. “Other people have a part to play. God has a part to play. And when you see that there are others around you who have not been as fortunate as you have, you realise your responsibility to do something to try to make their lives a little better. “
With some encouragement from his parents, the idea of a charity that could engage the entire Khan household – and funnel all money raised to the cause – took shape. Today, his parents, sisters Alvira and Arpita, brothers Sohail and Arbaaz and their respective spouses are all involved. “That’s one of the reasons we can give 100 per cent of the proceeds of all our initiatives to charity,” says Khan. “At this point, it’s the family that is taking care of the foundation so there are no overhead costs. Whatever comes in, after paying taxes, all of it can go straight to the beneficiaries.
At some point, we might have to expand and hire staff and then we will have to figure out a different way of doing things. But at this point, our business model is that 100 per cent of our proceeds go to charity. ” The causes closest to Khan’s heart are education and healthcare, particularly for children. Last year the foundation paid for vital heart surgery for a two-year-old in Mumbai who had been facing growth problems and disfiguration due to an abnormality. In November 2010, the foundation partnered with a bone marrow registry in India to create awareness and build up a robust supply of donors.
There are other branches, too: Being Human Art, with a debut exhibition of Khan’s paintings in Dubai in October 2009, has also tied up with India’s biggest jewellery brand Gitanjali to launch co-branded gold coins. Being Human Fashion has been the most popular vehicle for public awareness and for fund-raising. The fashion line was first announced at India Couture Week in 2009, in a show that made fashion history by featuring the biggest line-up of stars including Aamir Khan, Ajay Devgan, Akshay Kumar, Govinda, Katrina Kaif, Saif Ali Khan and Sanjay Dutt. Salman launched Being Human watches at
India Couture Week 2010 in a show featuring Bipasha Basu, Kareena Kapoor, Karisma Kapoor, Katrina Kaif, Preity Zinta, Rani Mukherjee and Sushmita Sen. Khan’s made his Dubai stop to launch and promote his tie-up with the high-street retailer Splash and the lifestyle destination Iconic (both Landmark Group brands) for the retail of Being Human merchandise. Branded for life Salman Khan’s Being Human follows an unusual revenue model Ajita Shashidhar Edition: April 14, 2013 Marketing experts say the Being Human brand helps boost the Salman Khan brand and has slowly succeeded in overshadowing his bad boy image.
Despite his successful movie career, Khan was never one of the biggest names in the endorsement business. But lately he has cashed in on his man-of-the-masses image to sell a host of products with mass appeal such as Britannia Tiger biscuits, Thums Up, Relaxo slippers and Rotomac pens. “Salman in most of his films has a Robin Hood image, which he has seamlessly carried into his real life. He actually tries to live the role he plays in films. This makes him a great brand,” says Ashish Mishra, Managing Director of brand consultancy Interbrand India.
In the marketing world, the real test of a successful celebrity brand is how he leverages his status outside of his business. Football star David Beckham, for example, is not just known for playing world-class football, but has leveraged his brand to run a successful fashion apparel line, dVb. Experts say Khan is one of the few Indian celebrities who have leveraged their stardom for the future. They see Shah Rukh Khan as an astute businessman, with interests in film production and cricket, and as one of the highest paid actors in the endorsement market.
But, according to them, most of his forays outside acting are shrewd business moves and do not really contribute to building the star’s brand. Similarly, they see Aamir Khan as a social crusader but not a brand with long-term appeal. “There is a shelf life for the values Aamir represents, but he has done it in a serious way (through his films and shows such as Satyameva Jayate).
There is more appeal in Salman’s way as he doesn’t make it boring and preachy,” says Interbrand India’s Mishra. With Salman Khan’s career on a roll, his brand equity is unlikely to fade soon.
All his films in the past two years -Dabangg, Ready and Bodyguard, among them – have been monster Rs 100-crore hits. One of his recent releases, Ek Tha Tiger, beat all earlier films with box-office collections close to Rs 200 crore. But the movie star does not plan to stop at that: he has big plans for the Being Human charity and lifestyle brand. He is working on an education video for schoolchildren which will be sold at video stores across the country and distributed free to underprivileged children. He also plans to extend the Being Human brand to the food business by setting up cafes with a leading food and beverages company.
A percentage of the revenue from the cafes will go to the charitable foundation. “The dream is that Being Human should outlive Salman Khan. I want to get into a space where people get up in the morning and brush their teeth with a Being Human toothbrush, have toast made with a Being Human toaster, wear Being Human apparel, hang out at our cafes and finally sleep on a Being Human pillow,” he says. Is the dream a bit far-fetched? Not really, says Mishra. “If the branding strategy is well laid out, Being Human and brand Salman definitely have the potential of outliving Salman Khan, the actor.
” The phenomenal success of Salman’s ‘Being Human’ January 19, 2013 01:37:57 PM IST By Enkayaar, Glamsham Editorial So finally, the brand has made its debut in the fashion mecca of the country, aka Mumbai, the brand which has been making buzz from the time its proponent started promoting it, the brand being ‘Being Human’, and the brand promoter and its celebrity endorser being Salman Khan. The catalyst for opening of the brand would have in one way or the other been the phenomenal successes that Salman Khan has enjoyed recently at the box office, especially after DABANGG 2.
After Salman evolved the brand, he has been promoting it through all the events that he publicly graces and endorses, and it included ‘Big Boss’ as well. The other trigger for opening of the brand store could be the fakes of ‘Being Human’ flooding the market. As a matter of fact the success or failure of a brand is determined by the volumes of its fakes available in the market and from that perspective ‘Being Human’ indeed has evolved as a brand which does not have the backing of a media plan or a marketing strategy, but has been a success owing to its brand promoter Salman Khan.
Indeed, such has been the success of the ‘Being Human’ brand, that it would become a case study for the media strategists and market gurus of how a brand can be built without chalking up a strategy, then buying media time to push it. ‘Being Human’ indeed could be one of the biggest brands that have evolved from India in the recent times to take the world of fashion by storm, manifest from the fact that anybody and everybody who is conscious about brands and fashion has the desire to own a brand displaying the brand name ”Being Human”. view SALMAN, ARBAAZ, MALAIKA, SOHAIL AT BEING HUMAN CLOTHING LINE LAUNCH photo gallery It is one of the apparent paradoxes of the world of cinema in India, that with such a phenomenal fan following in the country and around the world it has not been able to create, cultivate, nurture and foster brands in association with the icons who dominated and continue to dominate the day to day life of the average Indian cinema fan, ‘Being Human’ being the only exception.
Salman Khan with a dogged persuasion and relentlessly pushing it by endorsing it at all the available planes including wearing it day in and day out at various public forums that he appeared at. Besides, those who are associated with him were either cajoled to push the brand by wearing it, or were pushed to do it, whatever be the case; this effort created a buzz around the brand and the followers took it up. For instance, Arbaaz Khan at the premiere of DABANGG 2 was seen wearing a ‘Being Human’ T-shirt, while Salman Khan had taken the brand to a new level by wearing a T-shirt with the slogan ‘Being Dabangg’.
To push the brand further, Salman Khan incorporated his brand identity in his micro blogging account as well. Salman Khan also leveraged on the goodwill that he exercised in the industry among his contemporaries to use them as brand managers in fashion shows to push his brand, and the icing on the cake was involving small children from the film fraternity to create a buzz around the brand, as Salman Khan had done in one of the fashion shows were he picked up Sushmita Sen’s daughter to promote the brand.
Salman Khan has been rather a lucky fellow in the Hindi film industry that he has worked with one of the most successful female actors across the time span and he has roped them in to model for his brand at various fashion shows. CHECK OUT: Salman launches Being Human store in India What has done the trick for Salman Khan is the fact that he has not otherwise been in the business of endorsing and pushing brands per se as his fellow actors have been doing for quite a long time.
So for him it was rather easy to launch a brand of his own and let his fans take it over from there to establish it as a brand which is now the talk of the cinematic fraternity. The title of the brand also is an extension of the kind of charitable works that he is associated with and therefore its acceptance was rather swift and fast. After all, at the back of the mind we all aspire to Being Human, and there is no other fashion brand in vogue presently which rides piggy bag on charity and could this also be one of the reasons why the brand ‘Being Human’ is slowly but firmly expanding its horizon.
Indeed, the concoction that Salman Khan has brewed with his iconic brand ‘Being Human’, of weaving a synergy between fashion and charity is one of the few rare examples of such kind. Endorsing or being associated with a fashion statement, brand or an event, but for the participants and the associates is always viewed through a prism of guilt, but this kind of exercise is not associated with ‘Being Human’ at all. For the fans of Salman Khan, his loyalty to the brand that he has promoted is also a motivating factor.
Though Salman has endorsed other brands, while endorsing ‘Being Human’, Salman Khan has ensured, that it’s an extension of his own brand identity, so that the message of the product is never diffused, as it happens in case of most of the endorsements that the film stars of his ilk do. Salman Khan wears his brand with pride and this creates the fan following and positioning of the brand. May be, the success of ‘Being Human’ would inspire others to have a relook into the whole process and build up another brand like Being Human. It is high time the same is done and is done on an urgent basis.
Aamir Khan could think about a brand ‘Satyamev Jayate’ instance! SALMAN KHAN CONTROVERCIES Salman was drunk during hit-and-run mishap: Court Salman Khan was under the influence of liquor when he allegedly rammed his car into a bakery in Bandra in 2002, a chemical analyst who tested the actor’s blood sample after the accident has told a trial court. Salman was taken into custody after he allegedly rammed his Land Cruiser into the Bakery in the wee hours on September 28, 2002, killing one person and injuring four others who were sleeping on the footpath outside the shop.
The test report said 62 mg of alcohol was found from the blood sample of Salman which was in excess of the permissible limit. D K Bhalshankar, the chemical analyst, yesterday stuck to his statement given to the police after the incident that the actor was drunk at the time of the mishap. In his deposition, Bhalshankar described how he had conducted the test at Kalina Forensic Laboratory. He would be cross examined on July 15 by Salman’s lawyer Dipesh Mehta. Salman, 44, had surrendered to police eight hours after the mishap at 2. 45 a. m.
His blood sample was obtained at 2 p. m. The prosecution has cited 64 witnesses in the case and many of them have already deposed. Among them is Ravindra Patil, bodyguard of Salman, who later died in 2007. Patil had deposed earlier saying that Salman was on the wheel and he was drunk. He further said he had asked the actor not to drink that night as it may prove dangerous while driving but Salman did not pay heed to his advice. The victims who were injured in the incident had also deposed saying they had seen the actor getting down from the driver’s seat after the mishap.
The trial court had framed charges against the actor which included culpable homicide not amounting to murder but this charge was dropped later. However, the actor was tried for other charges including rash and negligent driving for which maximum punishment is two years. Noorulla Mahboob Sharif had died in the mishap while Abdul Rauf Shaikh, Kalim Mohammed Pathan and Munna Malai Khan were injured. Salman Khan Influencing Cops In 2002 Hit And Run Case Former Police Officer and now a lawyer and activist Y. P. Singh has alleged that Salman Khan was influencing the 2002 Hit and Run Case using his contacts in Mumbai Police.
