AGRI-TECH PRODUCTS COMPANY
(CASE ANALYSIS)
EXECUTIVE SUMMARY
Agri-Tech Products Company is a firm that specializes in the production and marketing of agricultural-based products. It normally enters into royalty agreements with inventors or scientists for new products developed by them. This company was approached by Dr. Renato Melgar to produce and market the Rapidgrow — a soil treatment in pellet form which increases the growth rates of two- three species commonly used in reforestation in Asian countries by 30-70 percent in a span of 6-18 months. The product direct cost is estimatedb at P0.0288 per tablet. And if this product will be out in the market, Dr. Melgar estimated that the foreign market of Rapidgrow is to be about 1.5 million hectares per year 93% of which is for Indonesia and the rest for Thailand and Malaysia.
POINT OF VIEW
The top management of the Agri-Tech Products Company is in the position to make the final decision if they are going to accept the proposal of Dr. Renato Melgar
TIME CONTEXT
October 12, 1989 was the day when Dr. Melgar of the Institute of Biotechnology of an Agricultural College approached the Agri-Tech Products Company for the production and marketing of Rapidgrow, therefore, it is the time to be analyzed the situation.
STATEMENT OF THE PROBLEM
Should the Agri-Tech Products Company accept the proposal of Dr. Melgar to produce and market Rapidgrow? If yes, should it purchase the equipment or subcontract the product of Rapidgrow?
The Research paper on General Electric Medical Systems – Global Product Company Concept
The Global Product Company concept means ”to concentrate manufacturing – and ultimately other activities – wherever in the world it could be carried out to GE’s exacting standards most cost-effectively”. That means that the production is moving to countries where people are mostly underutilized (the example given in the case study tells about engineers from Eastern Europe, who cost only $1,5/h). ...
STATEMENT OF THE OBJECTIVES
To identify the advantages and disadvantages of the product and if the said
company are going to profit if they are able to produce and market it. To determine whether the proposal can really help the potential buyers of the product To determine if it can’t contribute to the pollution in our environment To identify the benefits can be get by the company in the Rapidgrow production
AREAS OF CONSIDERATION
STRENGTHS
New machinery costing P 437 500 ( During the year 1989 the exchange rate of us dollar and peso was P12.50/dollar because the peso kept falling) Correct minimum wage for the laborers ( as of 1989 the minimum wage for the workers was P 89 according to the Republic Act 6727)
WEAKNESSES
The assurance of paying the P340, 000.00 payable upon signing the contract and royalties based on gross sales.
OPPORTUNITIES
Potential buyers
THREATS
Competition
Unsureness to the demand of the said pellet because it is not 100% sure if the potential buyers can really buy the product.
ALTERNATIVE COURSES OF ACTIONS
I. Make a rational decision whether it can benefit the company or not Advantages Disadvantages
To avoid the mistake that can cause of You can hurt the feelings of Dr. Melgar
losing the company for not accepting his proposal in the very
first thing
II. Before releasing it in the market, test and identify it by yourself if it’s really effective
Advantages Disadvantages
To prevent from regretting your decision additional cost to be spend from accepting the proposal
To have also the proof while producing marketing it to the people
III. Hired a legal consultant to ask some advice and suggestions
Advantages Disadvantages
So that your decision is precise if not Additional salary cost for the might right consultant You can seek for advice to avoid the mistakes that can result to bankruptcy
CONCLUSION/RECOMMENDATION
Conduct some experiment or test before producing and marketing it to the market so that in that way you can say that it is effective when you’re going to market it already, you can attract potential buyers.
The Essay on Ansoff's Product Market Grid
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...
CONTINGENCY PLAN
Hiring a consultant is the second option if the first option in the alternative course of action did not work because by hiring adviser can help you to decide for the better for your company to avoid loses.
PLAN OF ACTION
Activity
Person/Unit Responsible
Time frame
Job interview for the applying
consultant
Top manager
1-2 weeks
Conducting of the test
Owner/Top manager
2-3 weeks
Make a research about the product
Owner/managers
1-3 weeks
