1. Undertake a brief SWOT for Intel.
| STRENGTHS | OPPORTUNITIES |
|·Strong operational capability |·Growth of home entertainment and mobile devices |
|·Abundant capital and technical support to launch a |market |
|new platform or products. |·Globalization of the market |
|·Strong marketing position |·Increasing demand for PC market. |
|·Strong recognition of its brand and logo |·Positive outlook of changing the future of |
|·Processor diversification. |technology |
| |·Distance education through computers will soon be|
| |a more powerful medium than place-based education |
| |for the vast majority of students in the world |
| WEAKNESSES | THREATS |
|·No distinctive brand mark at first |·Increasing competition in the future |
| |·Existing competitors in mobile and PC area still |
The Essay on Ansoff's Product Market Grid
... by reducing costs than by actively seeking more market share. Strong market share suggests there are likely to be better ... is an attractive strategy if you have strong market share in a particular market. Such a strategy can be a ... out of the grid are market | |penetration strategy (current market, current product), market development strategy (new markets, current products), product| |development ...
| |have their own market share. |
| |·Rapid changes in technology area. |
| |·Companies like APPLE create their own processor |
| | |
| | |
2. What growth strategies should Intel pursue based on information from the case?
I think Inter should pursue Product Proliferation as its main growth strategy. As the markets of portable devices, PCs, wireless network are developing rapidly, Intel should continuing provides microprocessors and related chipsets designed for different use of products to meet the customers’ need. Also Intel has to produce higher professional performance processors at a variety of price and performance points that suit all levels of customers, like for higher speed in 3-D gaming for teenagers or more precise for engineering use. Broad portfolio of microprocessors can help Intel in maintaining top place in the global market.
After the diversification of the products, Intel should pay more attention to its market penetration for all levels of customers. This can be done by offering promotion to specific groups of consumers or increasing advertising at the risk of short term profits for greater market penetration. Intel should cooperate with more computer producers to consolidate its position in microprocessor.
