Again, the basic nature of the disagreement between Shell Oil Company and its environmental critics is that Greenpeace organization and other communities were angered by the proposal of sinking the Brent Spar in the deep-sea. Even though Shell researched it and found it to be the best environmental option, others were still angered by it possibly because of the damage it could do to the sea animals and the environment. 3. The lack of communication between the European divisions of Shell contributed to the problem because there was no communication regarding the sinking until really close to the proposed date of the sinking.
In fact, the Chairman of Shell Germany didn’t receive news about the sinking until he saw it in the media. They were upset because of the lack of communication and therefore were caught off-guard. 4. I think Shell handled its relationship with the UK Government over the issue of the Brent Spar disposal pretty responsibly in the end. They gave a pretty sincere apology to the Prime Minister for damaging the reputation and cancelling the deep-sea disposal. 5.
I think it is very important and crucial for companies to understand and anticipate the reaction and impact of interest groups. I think Shell handled itself well with the situation with Greenpeace. There’s not much you can do but to listen to their side and attempt to problem solve to the best of one’s power. The key word here is: listen. This shows others that you took the time to think about the other person and their opinions/perspectives and were more objective about the situation. 6.
The Business plan on Optus Mobile Communication
EXECUTIVE SUMMARY In the 1990s, the Australian telecommunications industry has undertaken one of the most dramatic changes in its history. For the very first time, Australians are no longer forced to contend with Telstra s monopoly in telecommunication services. With the deregulation of the industry in 1992 and again in 1997, the Australian Government has allowed new and experienced international ...
I think in terms of the fundamental nature of the conflict in this case- the damage has been done already and aside from an apology there is nothing more Shell can really do on its end. They can only attempt to open the doors of communication more and try to learn from their mistakes. 7. The change of heart by Shell Oil Company was a compromise with implications for other companies dealing with controversial business decisions. Sometimes decisions we make will not make EVERYONE involved happy/content. There are always going to be those who will disagree.
