The child seems interested in experiencing the toy too, so the father handed him the helicopter with clear remarks on how it differs from a real life helicopter. Here, the ad can use a tag line: “A real macho, plays with his child” then the name picture and brand and price will show at the end of the clip. b. There is a school family day where students are required to bring their most valuable toy. One student brings a Cracko helicopter. He said that it’s his father’s gift to him on his 7th birthday before his father died in a combat of being a soldier.
As the boy tells the story on how they use the toy, a flashback of the bonding he had with his father plays. Here, the ad can use a tag line: “Cracko Industries, keeping memories alive” II. Convincing the Client – Cracko Industries has been stiff in its position to have a “macho, meaner, and tougher” advertisement. So if Daner& Associates can present clearly the idea why there is a need to do away such plan, presents the alternative concepts and the possible benefits it could be bring to the company – the client can possibly be influenced.
The first two were already discussed in the previous parts. The possible benefits may center on the company positioning and sales. They can site the following: i. There may be a swift change of target audience, instead of the children who would encourage the parents to buy the product, it would be the parents who would be willing to buy the product for their children by reason of the clear information and good rapport that the propose ad will build.
The Term Paper on Marketing Intelligence About Children’s Toy in Vietnam
Children’s toys have been sold quite well in recent years in Vietnam. However, this fat land of hundreds of million dollar worth has been underexploited by the domestic producers. The fact is that 90% of toy on sales are originated from China and made in various types of materials such as plastic, metal, wood, cotton, and so on. Shops in some toy-selling streets show 500-1,000 items, including ...
This would encourage sales, similar to what can they expect with a violent and unrealistic ads. ii. Opportunities are vast since the ad will be acceptable for the 3 Big Networks. iii. Good showcase of Cracko Industries as a family owned and oriented company. III. Subsequent Actions – This is facing the after-fact of pursuing the recommended course of action. What if Cracko accepts the proposal? Rejects the proposal? Surely the first one is a win situation. Subsequent action would be the production and placement of the ad to various media.
If ever Crako rejects the proposal, they should let it be. In any case, the agency should make clear to their future and existing clients their corporate brand value – the principles that they follow in conceptualizing and creating an advertisement – a brand value saying that Daner& Associates promotes non-violent, non-aggressive, and non-manipulative advertisements. Method of Evaluation The Method of Evaluation to be used for this particular ACA can be gauged in 2 ways: 1.
One is through assessment of the Sales of Cracko Industries; this is for the simple reason that if the product would be patronized by the market. The television ad must have been effective in delivering the message to the respective target market. 2. Another method of evaluation is Consumer Response; this plays a major role in evaluating the effectiveness of the television ad since end consumers whom the producer (in this situation Cracko Industries) wishes to make an appeal to are the target market.
For this particular question, if majority of the sample population would answer C or Television Ads, then it is safe to say that the TV ad launched was successful since it was in line with the goal of the group in the recommended ACA. Specifically to prevent an “aggressive and violent” tv ad and propose a more “informative and persuasive” ad. 2. Sales This is another method of evaluation wherein the effectiveness of the television ad launched by Daner Associates is through the Sales achieved by Cracko Industries on their latest toy development.
Through this, the researchers (R&D) can present the data of the breakdown of factors contributing to their sales. One of which TV ads is included, if the percentage here is high, then it must mean that the tv ad launched was indeed effective. The success of the implementation may be measured in two ways: One, by how will Cracko reacts on the proposal. If Cracko accepts the proposal and pursue with a non-violent, no-war advertisement, the analysis of sales movement compared to the industry where most competitors have stacked with the “macho and meaner” concepts may be a basis of measurement.
The Essay on Media Violence Television Violent Percent
Jarrod Pierce Eng 131. 001 4 August 2003 Media Violence An issue that has many Americans in uproar is the possibility that aggressive behavior and destructive acts are caused from television violence. The battle for limiting television violence has been an issue since the 1970 s. Evidence has shown that television violence has caused aggression in children and adults. Also this exposure to ...
Sales in these conditions must be found with little variance proving that the proposal did not affect the goal of Cracko: to make sales and maintain segment positioning. The other measure is regardless of Cracko’s reaction: the promotion of the corporate value against violence, aggression, and unrealistic expectation may be gauged by the number of new clients and the retention of the existing oneswho believe with the corporate values that Daner& Associates chose to stand for.
