LEEDS METROPOLITAN UNIVERSITY
FACULTY OF BUSINESS & LAW
ASSESSMENT PROFORMA 2A
FRONTSHEET FOR IN-COURSE ASSESSMENTS
2012/13 SEMESTER 1 COURSEWORK
MODULE TITLE: Corporate Strategy
TITLE OF ASSESSMENT: Assignment (100% weighting)
COURSE(S): Varied – Masters Portfolio – CRNs: 763, 18219, 18229 (UK), 10569 (Hanoi) and 18285 (Ho Chi Minh)
DEADLINE DATE FOR SUBMISSION BY STUDENTS:
14th January 2013
(except for Block Delivery 18219 which is 28th January 2013 due to late delivery)
SUBMISSION LOCATION: X Stream
ASSESSOR(S) : Marie Kerr, Stratis Koutsoukos, Karen Trem, John Toth, Dr Suneel Kunamaneni, Local Tutors in Vietnam
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Notes for Students:
• This is an individual assignment weighted 100% of module marks
• The assignment is based on analysis of recent strategy for a case organisation.
• Historical relevant case study material is provided 2 months before deadline in order to facilitate student research and background understanding of the case organisation and relevant industries.
The Essay on Assessment Assignment
For this assignment, you will design an assessment that incorporates questioning techniques for various levels of understanding. (You may refer to the chapter in your textbook that covers assessment.) Design this assessment to go along with the Lesson Plan you are developing for this course. On your assessment, include your name, the grade level and topic for the assessment, and directions for the ...
• Students are required to do their own secondary research focused on the recent developments for the case organisation and industry in order to answer the assignment question.
• Assignment should be written in the form of a report using appropriate headers, sub-headers etc.
• Word Limit is 3000 to 3500 +/- 10% not including diagrams or references
• Assessment criteria will include:
1. Relevant research content
2. Appropriate application of strategic concepts, ideas and analytical tools
3. Evidence of synthesis and critical thinking
4. Focus, structure and logic of argument leading to clear conclusions and recommendations
5. Appropriate writing style and accurate academic referencing
Case Organisation: Sony Corporation
Please read attached case study as useful background context.
Assignment Question
“Critically evaluate the ‘One Sony’ strategy effective from April 2012”
Students could adopt a number of different approaches but are advised to develop a critical argument in depth and detail. For example, students could consider focusing on one or more of the following:
• The extent to which the strategy fits Sony’s current capabilities to external challenges or leverages resources to achieve long term goals
• The rationale of this strategy at business unit and corporate levels
• The suitability, feasibility and/or acceptability of specific strategic decisions arising from the new strategic direction
• Implementation implications and issues
STUDENT MARKS AND FEEDBACK
Date generic feedback will be available:
4th February 2013
How generic feedback will be returned to you: Via X Stream
Date provisional mark will be available
11th February 2013
How provisional marks will be returned to you: Via X Stream
Date individual feedback will available
The Term Paper on Korea And Japan: Electronics Items Between Samsung And Sony
The electronics industry is one of the most dynamic markets today. New technologies are daily launched into the market and the life cycle of electronic products is extremely short. In order to survive, companies and countries have to be in constant search for improvement and innovation. Two of the major companies in this market, Sony and Samsung Electronics, have adopted different strategies to ...
11th February 2013
How individual feedback will be returned to you: Via X Stream
