Overview In the first years of e-commerce, it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer loyalty irrelevant; at the click of a mouse, shoppers could effortlessly cover the globe in search of the lowest price, with little to hold them at one site. Yet, while it’s true that online shoppers can skip easily from one site to the next, a highly loyal segment of online shoppers has emerged nonetheless, and tools such as Internet bookmarks have led to usage patterns that are loyal, almost addictive. Today, loyal shoppers visit their favorite sites far more frequently than they would any bricks-and-mortar store.
In this fast-evolving interactive landscape, you need a strategic, actionable approach for creating user experiences that build trust, maximize organic search rankings, and shape lasting customer relationships. This paper covers three pillars that support customer trust, opt-ins, conversions and long-term value: Content, Design, and Strategy. Optimized content and design combined with useable data and performance marketing strategies can impact organic search rankings, improve your clickthrough (CTR) and conversion rates, and ultimately boost your bottom line.
• Content: Relevant, unique and trustworthy content and policies can drive a site’s lasting success. Yet even great content can get lost in the crowd without smart SEO (search engine Optimization).
The Essay on Site Customer Information Service
Strategies Associated With New Media in E-commerce Introduction This paper will highlight the main points to take into consideration while designing a site for e-commerce. The Internet opens up a whole new dimension in trading and this service medium has the potential, if used correctly, to make life simpler and can be used as an effective communication tool. Nowadays you can do anything from the ...
Improve search engine performance with both on- and off-page SEO using tactics featured here.
• Design: Clear, effective, on-brand design and site navigation drive traffic, CTR and conversions. Designing for ecommerce optimization helps you avoid purchase delays and cart abandonment while increasing site stickiness.
• Strategy: Use analytics and apply performance marketing strategies to pull it all together for quality user experiences and on-brand communications and policies that build trust, win conversions and earn long-term loyalty
Optimized content is king Some aspects of great content, especially for ecommerce, are immortal: Content should be relevant, offer fresh and unique information and insights, support the decision-making process, and offer consumer-centric policies.
Yet, great wordsmithing alone won’t deliver an eager audience that hangs on your every word, poised to buy what you’re selling. Content for ecommerce websites, mobile devices and apps must leap a higher bar: It must be findable (searchable), shareable, bookmarkable, and memorable.
Enter content optimization. To get your site into the circulatory system of the web and beyond, you need to frame your site content for search engine and social media performance
On Page SEO You have complete control over your own site content, so let’s start there. By using relevant keywords, title and header tagging, quality content, and reputable links and seals, you can better manage and improve your site performance. Here are some keys to on-page SEO success:
Keywords Use keyword research tools such as Google AdWords ™ Keyword Tool, Keyword Eye and SEO Book Keyword Tool to identify relevant, high-traffic key- words to drive clicks and increase organic rankings. Research competitor’s advertising keywords with pay-per-click (PPC) tools such as Compete Search Analytics.
Tagging How, and how well, you tag formatted content elements on your page (such as headers and titles) will impact the breadth of search engine exposure your site pages enjoy. Title and header tags should include relevant keywords. Use consistent image tags for improved accessibility and greater search engine exposure.
The Essay on Search Engines Web Engine Page
... not that significant. All of the search engines vary in speed, size, and content. Also no two search engines use the exact same ranking schemes. ... they look for the location and frequency of keywords and phrases in the web page document and occasionally in the html Meta ... document. Some of them can tell the popularity of the site by looking at the number of tags that are attached ...
Linking • Internal: Broaden search engine exposure and make content more accessible for deep linking by using keywords on anchor links and internal page URLs.
• External: Ensure that your site is linked to – and from – as many reputable resources as possible. Use link analysis and back-link-building tools such as OpenSite Explorer and BacklinkBuilder Tool to build your link profile and track your progress.
Seals Include reputable seals and logos from highly ranked (and trusted) partners such as TRUSTe. Placing TRUSTe seals on your web and / or mobile site, app or ad may boost your ranking because TRUSTe consistently appears among the top ten SERP (Search Engine Results Page) rankings for privacy and trust searches
Off Page SEO Beyond your site content lies a vast world of social networking, bookmarking, syndication and user-generated media that may impact your site’s performance. No matter how well you optimize your own site, your site’s success may suffer if you don’t work with these external elements. Here are tactics for increasing your search engine performance and driving traffic to your site from the great beyond.
Social Networks Build and maintain a compelling Facebook fan page (ditto for Ning, LinkedIn and other relevant social networks) to grow a loyal social audience, promote products, and drive traffic to your site.
Content Sharing Create and share content that everyone wants to read – from blogs to email newsletters. Then build avenues via RSS and blog feeds and to help spread your word. Add Twitter buttons to your site and watch the world tweet your content far and wide.
Social and Real-time Bookmarking Make everybody’s lists by encouraging bookmarking on a range of tools, from Digg to Delicious. Add bookmarking and sharing buttons to your site, like those from AddThis (www.addthis.com), which offers free analytics for your social and real-time link traffic.
Customer Review Engines Add links to your site to encourage reviews on sites such as Yelp and City- Search and turn customers into advocates. Got a real-world location? Post static window stickers at your entrance to tout your reviews.
The Term Paper on How the design, function and content of web pages influence the meaning and value of information
Web sites are swiftly becoming, and in some cases are already, the preferred media choice for information search, company presentation, shopping, education, gaming, socialising, and much more. In this day and age, where visual symbols play an increasingly important role in our day to day lives, the design, content, and function of web pages, play a pivotal part in influencing the meaning and value ...
Site Directories Get listed on as many directories as possible by seeding industry directories as well as general directories such as the DMOZ Open Directory Project (http://www.dmoz.org/).
Geolocation Services Integrate your real and virtual locations and drive traffic to all of them by running check-in promotions via sites like FourSquare (www.foursquare.com), Gowalla (www.gowalla.com) and Facebook Places (www.facebook.com/places).
While you’re at it, don’t forget to claim your free location tag on Google Places (places.google.com/tags).
Associative Branding Raise your search engine rankings by associating your brand with other venerable organizations; for instance, you can piggyback on TRUSTe’s highly ranked SERP position by placing the appropriate TRUSTe seal (for web, mobile, app or ad) on key pages.
Content Best practices Having stressed the importance of SEO both on- and off-page, let’s back- track briefly to discuss content best practices. Before you run off to complete your SEO checklist, take a look at your core site content. Does it engage your audience? Does it impart the information visitors are seeking? Is it pithy, to the point, and easily read? Does it inspire trust and loyalty? Here are some of the keys to great content that help your site succeed on its own terms…
Differentiate your Message Stand out from the crowd by providing unique, relevant and useful content that showcases your value to visitors and prospects. Review competing site content and ask yourself, “what are they NOT saying that I would want to know?” and then fill that knowledge gap on your own site.
Satisfy Customers Give the people what they want by providing a mix of free (unique) content, but also capturing their information by requiring a lead form / email address for value-added content. Don’t ask for too much information too early, how- ever. Build trust giving visitors a solid taste of what you offer (through blogs, free white papers, etc.) before asking them to sign up for more. Teach Something
You know best, so share it via webinars, white papers, blogs, videos, and on- line classes. Use your teaching content to train visitors about your products and services – it can help support their decision to buy (and will help build your reputation as a go-to information source).
The Essay on Web Site Pbs Section Users
After visiting and examining the PBS Web site, I was able to conclude that it is an extremely successful entertainment and educational site. The Web site has won many substantial awards, including the prestigious 'Web bie Award' in 1998 and 1999. According to a recent survey, fifty-six percent of users at the PBS Web site are male and sixty percent are between the ages of eighteen and forty-four. ...
Inspire User-generated Content (UGC) Empower sharing and content creation among users by providing tools and resources for collaboration, forums, user-based support and other UGC tools. Go beyond sharing buttons by inspiring conversations on blogs and other hosted content that you can co-create with your users.
Be a Policy Leader Prove you’re serious about protecting customers by showcasing transparent, opt-in policies that clearly state how visitor data will be collected, stored, used and shared. Alert users when policies change, and use a service such as TRUSTe’s Privacy Policy Generator (or consult with TRUSTe’s enterprise team for larger initiatives) to create consistent, effective policies
Designing for trust The best way to convert site visitors from browsers to customers is with a compelling, consistently designed user experience that makes discovery a pleasure. When it comes to ecommerce experiences, the stickier the better.
If your goal is to welcome visitors and ease them quickly into a shoppable experience, don’t try to break all the design rules or shock visitors with bleeding edge gadgetry. However, your site should have enough flair and brand appeal that it doesn’t look like every other site on the market.
Here are tactics and tips for usable site design that can help ecommerce sites soar, and sell…
Ecommerce Design Tactics Nail the Landing Page and Lead Form Quality landing pages and lead forms make all the difference in driving click- through and delivering high-value leads. As the gateway to your site, your landing page must communicate your value proposition and direct visitors to key areas (shop, learn, buy, etc.) with clear, compelling pathways and calls to action. Likewise, lead forms must provide a relevant offer to the user, show the value of your products or services, and provide a clean and simple way for customers to connect with your company.
Streamline your Look and Feel One key to sticky, trustworthy design is maintaining a clean, uncluttered site (less is more) that matches user expectations for how to navigate and use a site. Make user pathways clear on the homepage, and highlight your highest priority site experiences and content right from the start, to drive faster click -through.
The Essay on Meg Whitman Bay Users Site
Individuals are unable to produce every single thing they need in order to survive, therefore, for centuries they have been exchanging among each other. In the past, market place was a common location to meet at least once a week and trade. People replaced their belongings, starting from food and ending with clothes and pots. Over the time, the trading experiences had changed extremely. Not only ...
