Research Paper 2014 – Factors Affecting Career Choice: Why SABM-Marketing Students Chose Marketing as a Course Camille Patrix D. Alimorong, Joy Lorraine M. Lagasca, Yoo yee N. Tansiking, Chester Paul G. Lazo, Mark Dennis E. Manansala and Mrs. Maria Sheila Madayag – Quirimit, MBA MARKETING RESEARCH We envision Saint Louis University as an excellent missionary, and transformative educational institution zealous in the formation of human resources who are imbued with the Christian spirit and who are competent, creative and socially involved.
School of Accountancy and Business Management Saint Louis University Baguio City, Philippines Second Semester S. Y 2014 April 2014 Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course Camille Patrix D. Alimorong1, Joy Lorraine M. Lagasca2, Yoo yee N. Tansiking3, Chester Paul G. Lazo4, Mark Dennis E. Manansala5 Abstract Marketing is a fast growing course under the School of Accountancy and Business Management in Saint Louis University. The researchers observed that as time goes by, its population increases.
Thus, occur with this study entitled “Factors Affecting Career Choice: Why SABM-Marketing Students Why They Chose Marketing as a Course. ” This study questioned Marketing students their reasons as to why they chose marketing as a course. Perfectly knowing that Marketing is one of those industries that pay great salaries and revenue for its products and services, the results showed that most students thought that high employability or job opportunities is a great contributory factor why they chose such field.
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The conclusion is that when students make decisions for their career, job opportunities or high employability is important because it impacts the level of students’ personal satisfaction and personal growth or development opportunities. Introduction Marketing careers are diverse – there is something for just about everyone – working with numbers, designing graphics, planning strategy, managing projects, or crafting communications. Apart from giving you the ability to earn a good salary, there’s one obvious appeal of Marketing: it’s all about people – and what could be more interesting than that?
Understanding people and what drives them to behave in the way they do, is the essence of all Marketing. Corporate consulting firm Challenger, Gray & Christmas polled 100 human resource professionals in 2010 to find out which degrees have the best odds of helping students find employment. As a result, demand remains strong for marketing graduates in the business world. As students, our needs and desires (and the many factors that influence them) are constantly changing.
Identifying factors which influence career choice, and the differences in the factors influencing different groups of students, will assist us in identifying underlying causes for high or low student enrollment. Saint Louis University started offering Business Education since 1952 under the School of Accountancy and Business Management, formerly known as the College of Accountancy and Commerce (CAC).
Every year, the number of enrollees in the marketing course increases. The change in population is very visible having Marketing as a fast growing industry that almost every people would want to be in. Purpose of the Study
Identifying factors which influence career choice, and the differences in the factors influencing different groups of marketing students, will assist us in identifying underlying causes for high or low student enrollment. This will also allow us to make recommendations regarding how recruitment and advisory resources can be used more effectively and how campaigns can be focused appropriately in order to attract students. Conceptual Framework Saint Louis University opened Marketing under the umbrella of the School of Accountancy and Business Management, as a result of which is the increasing number of enrollees every year.
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The factors that we considered in choosing Marketing as a course are the following: Personal Interest, Student’s Perception about the Course, Parents’ Decision, High Income Generation, Peer Influence, Acceptance or Popularity in Society, Degree to be attained, or if because it does not require students to take Board Examinations, High Employability or endless Job Opportunities, School Location and the Failure to pass the initial or previous course they took. For these factors and reasons, students are motivated to choose Marketing as their major field.
Hence, the population of Saint Louis University under the School of Accountancy and Business Management Department increase if not every semester, at least every year. Methodology This research was conducted in order to determine factors affecting SLU-Marketing Students in choosing Marketing as a course. The reasons why are the main objective goals of this study. In order to answer these research goals, the researchers opted to obtain the view of the students taking Marketing in Saint Louis University under the School of Accountancy and Business Management. Questionnaire as an Instrument
The survey questionnaire was used as the main data-gathering instrument for this study. The questionnaire was divided into three sections: Profiling the Students, and the two sections for the survey proper. The profile contains socio-demographic characteristics of the respondents such as their name, course and year, age, and their gender. The questionnaire survey proper section aims to identify the reasons why they chose the course. The choices represent the degree of agreement each respondent has on the given question. The scale below was used to interpret the total responses of all respondents for every survey question: Range Interpretation.
Disagree The respondents were also advised that they could withdraw from the study even during the process. With this, the participants were not forced to participate in the research. The confidentiality of the participants was also ensured by not disclosing their names or personal information in the research. Only relevant details that helped in answering questions were included. Results and Findings A. Socio-Demographics Table
... market research methods are appropriate to assist different marketing situations M2 explain the reasons for choosing the particular ... face-to-face, postal, email, telephone; e-marketing research; focus groups; panels; field trials; piloting; appropriateness of ... Understand the main types of market research used to make marketing decisions Primary research: observation; experimentation; surveys, eg ...
In the contrary, the Failure from Preceding Course/s with a value of 1. 82 did not create great impact on the decision making of students that made it the least contributory factor why they chose the field. Some students who failed their preceding course/s perceive that taking marketing is indeed a great option for them because marketing is much better course compared to their previous course and it entails lots of responsibility that requires skills and talents to be contributed to customers.
These students who failed their previous course/s chose marketing because they want to create significant learning experiences as the previous course/s they took did not work for them. Recommendation After a thorough analysis of the data, the following recommendation is hereby made: This research study suggests that though students centered their decision making in job opportunities or high employability in choosing the right path for them after they graduate, they must not dominate their minds on such reason.
There are a lot of factors that could contribute to deciding courses. Marketing is indeed a field that provides a massive number of job opportunities and is in fact one of the fastest growing industry in the world, incoming college students must then put into considerations that such industry requires enough experience, great skills, right knowledge and well-trained individuals for it offers services that would then create quality products and services to customers and guarantee the satisfaction they need and want.
Students must not just consider Job Opportunities or High Employability as the main factor in choosing a career; they must also consider their personal thought of the field. They must consider the work environment and if their skills really match the job. If they consider other factors for their own personal development, then the more likely will they be successful and happy with their job.
... to which to appeal and the combination of marketing factors that will satisfy this audience. The scope ... to crates promotional opportunity Jewell (2000 p283) explains packaging provides a unique opportunity in the promotional ... tasteful to eat while on the other students will prefer that of the local supermarket ... like America, UK in which white-collar jobs are very much common following the norm of ...