I also chose to analyze an article by Dr. Walter Lindenmann, a case study called “Measuring Public Relations Effectiveness For The Dole Food Company and the Society for Nutrition Education.” The main reason I chose to analyze this article was because it focuses specifically on one measurement study and tells exactly how it was conducted. Dr. Lindenmann’s study was to determine the effectiveness of a program conducted by the Dole Food Company.
The Dole food Company’s program involved creating a CD-ROM in conjunction with the Society for Nutrition Education that would educate third grade students and their teachers of the importance proper nutrition. The CD-ROM was to inform them about how they needed to eat five servings of fruits and vegetables a day to maintain a healthy nutrition. Dole chose to test their CD ROM in 178 classes in 65 schools across 5 different states before they took the program nationwide. Dole used Dr. Lindenmann and the office Ketchum Public Relations to conduct the study on the effectiveness of the CD ROM in their test program. Dr.
Lindenmann explained that they used a three-phased research design to conduct their study. They started off by sending out questioners that were distributed to about 1000 students and 40 teachers. The questioners were used to measure the awareness and attitudes of the classes before they were introduced to the CD-ROM. This was used to establish a base line to compare the results of the study against in the report. They then conducted a qualitative telephone poll with one forth of the teachers after the introduction of the program at about the mid point of it. The poll was used to track the teacher’s views and concerns regarding the CD-ROM.
The Essay on Most Study Abroad Program Should Be Rename Party Abroad They Are Waste of Time
Every year, a large number of students go overseas to study. The most popular destination for these students are Australia, Japan, United State, Egypt, and Iraq, but wherever they go, they have to learn to adapt with the culture and the lifestyle of the country they choose which are very different from their own. Many people believe “ there is no better way to learn about other countries and ...
The third phase the research team conducted mirrored the first phase. The team distributed questioners four months after the programs completion in order to measure awareness and behavior change as result of the CD-ROM. Results of the measurement test found the program to be beneficial. Before introduced to the CD-ROM students were only able to answer five out of eighteen questions on the questioner correctly, four months after the program students were able to answer eleven of the eighteen questions correctly.
The proportion of student that were able to answer seventeen of the eighteen questions correctly also went up. The study also found that students were talking more with there families about the importance eating five fruits and vegetables a day, this increased from forty five percent before the program to sixty seven percent after being exposed to the program. The study claimed that teachers felt their students found the CD-ROM easy to use and convinced the students to eat more fruits and vegetables every day. Dr. Lindenmann claimed that all but two teachers gave the CD-ROM high marks and found the teacher support material included with the CD ROM helpful. Upon receiving this report Dr.
Lindenmann stated that the Dole Food Company launched a national campaign with the CD ROM. Fifty thousand copies of the CD-ROM were distributed along the teach support material to thirteen thousand schools across the United States. I found Dr. Lindenmann’s article very insightful.
I have ready about ties measurement reports before, but it helps to have a look inside of them. I have found it hard in the past to understand how these impact studies were conducted and it helps to have look inside of them and see how the final numbers are obtained. Dr. Lindenmann did a good job of explaining how the research as gathered. It was really beneficial to Dole to release this CD-ROM in a test market in order to see if it work, as it would have been very expensive to distribute it nation wide only to find out the program was ineffective.
The Coursework on Virtual Dissection Students Program Par
"Every year, 5. 7 million animals are used in secondary and college science classes" (Dissection, par 1). This is very sad to consider when one takes into account the growing number of computer dissection simulations currently available to schools. These can teach the same things as physical dissections, but without the loss of life. A consideration that should be made when planning the coursework ...
