This case study is about is about an Internet Company named Google. Google is a well known search engine that wants to step up an operation in China. Because of the strict laws and government in China the executives are finding it very difficult to launch this service within the country. II. Identification & Analysis of Issues The issues identified in this case study are the controversy with Google promoting the website in China and unhappy stakeholders (business owners, clients, customers and etc. ).
If Google is granted access to launch the website without being monitored the citizens of China would have privileges to information that the country does not want the citizen to be aware of like the democratic system in the United States of America (USA) or pornography. As it is a now China monitors what the citizen uses the Internet for to keep control of illegal information that can be used to interfere with country’s security, public interests and children. The unhappy stakeholders in this case study will lose profits because of the censor laws which would not let certain advertising be allowed in the country.
The stakeholders will have to worry about computer hackers invading USA government top secret information. III. Identification of and Impact of Stakeholders The stakeholders in this case study are Google, China Government and consumers and service receivers. This case study has an impact on each stakeholder differently. The impact that this case study has on Google is if they did not agree to China’s term Google would not be able to promote their services in China.
The Research paper on Google Case Study 2
1. How is Google’s mission statement related to its business strategy? Google’s mission is to organize the world’s information and make it universally accessible and useful. Google’s business strategy is to operate on a simple and innovative business model of attracting internet users to its free search services and earning revenue from targeted advertising. As one can see from the above, the ...
Google operating in China will give them opportunity to broaden new businesses in a new culture. The impact on the China Government would be if they did not monitor or control what the citizens had access; the citizen would have knowledge of web freedom (the government controls limit information citizens of China obtain).
The consumers and service receiver in China is impacted because by not having full advantage of the Internet does not allow them to access information they want to acquire. IV.
Application of the Evening’s Course Reading The evening’s course reading that I feel relates to the case study would be that “a business organization is to organized and carried on primarily for the profit of stockholders,” being profit is the main reason for the existence of the company as stated in the text. I like how John Mackey statement that “customer happiness is an end in itself, and will pursued with greater interest, passion, and empathy than the profit centered business is capable of.
I have worked in a customer services business where we focus on the satisfying the customer needs. I have heard that the customer is always right even when they are not. (pg. 147,171, Rae &Wong, 2012) I disagree with Milton Friedman statement “that the primary duty of managers of a publicly held company is to increase wealth for its stakeholder. ” His statement refers to companies that are engaged in profits being the end in which clearly states that customers is not an interest of the company. (pg. 145, Rae &Wong, 2012) T. J.
Rodgers mentions that he “balk at the proposition that a company’s “stakeholders” should be allowed to control the property of the shareholders” I agree with Rodger. If a stakeholder only have interest in the company and no ownership why would they think that they should be allow that control of the company. The sole control should be of the shareholder because he owns shares, (pg. 151, Rae &Wong, 2012) V. Additional Case Research & Personal Life Application Additional case research that was found that China is a Communist Country where the government plan and control the economy.
The Term Paper on Internet Technology Boost China In Next 10 Years
INTERNET TECHNOLOGY DEVELOPMENT BOOST CHINA FURTHER perspective look at the country! |s transition in next decade relative to internet technology Bo Li, School of Technology & Management Submit to: Mr. Paul Reynolds INTRODUCTION Since 1980 China! |s economy has grown by more than 9 percent a year. The country now manufactures 75 percent of the world! |s toys, 58 percent of the cloths, and 29 ...
China has monitored and control how its citizens use the Internet since its existence. “That no small task in the world’s most populous country, which now has more web-surfers – some 253 million – than America. ” (James, 2009) China government and volunteered citizens who regularly sweep through the citizens personal blogs, chat forums and email to ensure that the country’s harmonious country is not engage inappropriate activities.
December 2012, the Chinese government has issued new rules regarding the use of the Internet. Internet user must “provide their real names to service providers, while assigning Internet companies greater responsibility for deleting forbidden postings and reporting them to the authorities” (Bradsher, 2012) Having use your real name to have access to a particular website makes the government job easier cracking down crimes and make it hard for citizen to obtain unwanted information.
My personal experience which relate to this case study is that my workplace has restrictions on who is allow access to the Internet. In my department we have full access to the Internet with exception of some downloading. We use the Internet to find employers, verify mailing deliverable mailing, and have access to the National Council on Compensation Insurance (NCCI), without access to the Internet it would be difficult for me to accomplish my work.
