Hcs490 Syllabus, Sample of Research papers

6 pages, 2662 words

In this course, students will have the opportunity to examine the traits, trends, and needs of today’s health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services, and differentiation of health care web sources. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum.

University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Kotler, P. , Shalowitz, J. , & Stevens, R. J. (2008).

Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco, CA: Jossey-Bass. All electronic materials are available on the student website. Point Values for Course Assignments | | |Week One | | |Individual Assignment: Health Care Marketing Information Matrix |12 | |Learning Team Charter | | |Week Two | | |Learning Team Assignment: Government Regulatory Agencies and Impact on Consumer Choices Outline |10 | |Week Three | | |Individual Assignment: Demographic Paper |14 | |Learning Team DQ | | |Week Four | | |Individual Assignment: Communication Paper |14 | |Learning team DQ | | |Week Five | | |Learning Team Assignment: Government Regulatory Agencies and Impact on Consumer Choices Presentation |20 | |All Weeks | | |Participation (4 points each week) |30 | | | | |Discussion Questions (2 points each week) | |End of week summary (included as part of your participation points) | | |Assignment Totals | | |Individual |70 | |Learning Team |30 | |Point Total |100 | | | | Week One Challenges Facing Consumers • Identify health care costs for consumers. • Describe reliability of health care information sources. • Compare consumer health care coverage options. Course Assignments 1. Readings • Read the Week One Read Me First. • Read Ch. 2, 3, 11, & 12 of Strategic Marketing for Health Care Organizations. • Read this week’s Electronic Reserve Readings. 2. Nongraded Activities and Preparation • Begin working on the Demographic Paper due in Week Three. Refer to Week Three for instructions on the Demographic Paper. 3. Individual Assignment: Health Care Marketing Information Matrix

3 pages, 1481 words

The Term Paper on Support The Use Of Medication In Health & Social Care

1.1 Identify legislation that governs the use of medication in social-care settings There are : The Medicines Act 1968, the Misuse of Drugs Act 1971 (and later amendments), the Misuse of Drugs (Safe Custody) Regulations 1973 (and later amendments), the Health and Safety at Work Act (1974), COSHH, the Mental Capacity Act (2005) the Access to health records Act (1990), the Data Protection Act (1998) ...

There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The matrix found in Week One of the student website is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. • Resource: Health Care Marketing Information Matrix grading criteria located on the student website. • Complete the Health Care Marketing Information Matrix located on the student website.

3 pages, 1114 words

The Essay on The injustice in health care

Question: “Of all the forms of inequality, injustice in health care is the most shocking and inhumane” (Martin Luther King, Jr.). Do you agree with this statement? Write an essay persuading readers of your point of view. Support your argument with evidence from appropriate sources. Nick Vujicic, the founder of Life Without Limbs Organization of Australia, said in his speech,” Attitude is Altitude. ...

This assignment is due Week One. 4. Learning Team Instructions • Review the Week One objectives and discuss any insights and questions you may have. • Begin working on the Government Regulatory Agencies and Impact on Consumer Choices Outline due in Week Two. Refer to Week Two for instructions on the Government Regulatory Agencies and Impact on Consumer Choices outline. Weekly Reminders Discussion Questions Discussion question responses will not count towards the class participation requirement. Remember to site at least one source. A minimum of 250 words is required for full credit. Only posts in the Main classroom forum will count towards your class participation score.

Nongraded Activities and Preparation • Continue working on the Demographic Paper due in Week Three. • Begin working on the Communication Paper due in Week Four. Refer to Week Four for the instructions on the Communication Paper. 6. Learning Team Instructions • Review the Week Two objectives and discuss any insights and questions you may have. • Begin working on the Government Regulatory Agencies and Impact on Consumer Choices presentation due in Week Five. Refer to Week Five for the instructions on the Government Regulatory Agencies and Impact on Consumer Choices presentation. 7. Learning Team Assignment: Government Regulatory Agencies and Impact on Consumer Choices Outline Resource: Government Regulatory Agencies and Impact on Consumer Choices Outline grading criteria located on the student website. • Resource: University of Phoenix Material: Agency Overview located on the student website Health care consumers and providers have access to a variety of health care products and services, which may be a benefit and a challenge. Governmental oversight of health care products and services exist and affect both the type and quality of products and services to which health care consumers have access. Health care products and services are regulated by a variety of governmental agencies, such as the following: o The Food & Drug Administration (FDA) o The FDA Division of Drug Marketing, Advertising, and Communications (DDMAC) o The U. S.

4 pages, 1835 words

The Term Paper on Concepts Of The Nursing Care Health Theory

Subject: The Evolution of Theoretical Knowledge A PERSONAL PERSPECTIVE ON THE FOUR CONCEPTS OF THE NURSING METAPARADIGM Introduction The four concepts of the nursing metaparadigm as described in Orem's theory are: Person Environment Health Nursing My perspective of the four concepts has changed somewhat after studying Orem's theory. My thoughts of the "Person" have become more focussed on to one ...

Department of Health and Human Services (HHS) o Centers for Medicare & Medicaid Services To prepare for the Government Regulatory Agencies and Influence on Consumer Choices Presentation due in Week Five, you must develop a content outline that is submitted to the facilitator for approval in Week Three. This outline serves as the foundation for your presentation. • Explore the agencies in the government links pertaining to the government agencies in the Health Care Web Links section on the student website and the University of Phoenix Material: Agency Overview document. • Select a government agency and product or service category. • Write a 350- to 700-word outline to turn in to your facilitator for review. Include the following: The identity of the agency and the role of the governmental agency selected o The health care product or service category selected o Your initial rationale for selecting this area of focus Weekly Reminders Discussion Questions Discussion question responses will not count towards the class participation requirement. Remember to site at least one source. A minimum of 250 words is required for full credit. Only posts in the Main classroom forum will count towards your class participation score. Participation All Week: Remember to participate in the class discussions 4 out of 7 days during the week. Summary of Week 2 Deliverables Assignment |Individual or |Location |Due | | |Learning Team | | | |Participation and weekly summary |Individual |Main |Ongoing— 4 days per week | |Government Regulatory Agencies and Impact on Consumer |Team |Grade book assignments link |Day 7 Monday | |Choices (Outline).

3 pages, 1206 words

The Essay on Disease rends and health care delivery paper

Health care delivery will have to adapt in the future to accommodate trends in aging and obesity related issues. The current population will be reaching “older” ages of 65 or older in the coming years and should be aware and knowledgeable of health care trends, disease and illness trends, and how Obesity could affect them in the future as well. Now to learn more about aging, obesity, and health ...

Present and Future Roles of Communication • Compare modes of communication within the health care market. • Explain the impact of media and social networking on consumer choices. • Describe modes of effective communication between providers and consumers. Course Assignments 2. Readings • Read the Week Three Read Me First. • Read Ch. 13 & 14 of Strategic Marketing for Health Care Organizations. • Read this week’s Electronic Reserve Readings. 8. Nongraded Activities and Preparation • Continue working on the Communication Paper due in Week Four. 9. Individual Assignment: Demographic Paper • Resource: Demographic Paper grading criteria located on the student website.

You have been designated by the senior management team at a community hospital to write a summary on the effects of changes in population demographics on the needs and services for a selected population. • Identify the population on which your case study will focus, such as the aging population, patients with a particular chronic disease, children, patients with AIDS, patients requiring long-term care, or emergency management. • Write a 1,050- to 1,400-word paper about the demographic you selected. Include the following in your paper: o Identify the targeted population. o Gather data about the population demographics. o Describe the general impact that changing demographics may have on the health care market. Why and how will changes in the demographics of this population affect health care? o Identify two key health care-related challenges to this population, such as increases in health care costs, increases in prescription drug costs, or the need for in-home medical care. o Describe how a chronic disease wellness program may affect the costs for this demographic. o What do the demographics tell you about the marketing needs or services needed for this population? o How can the individual patient, the community, and society as a whole address these challenges? • Format your paper consistent with APA guidelines. Include a minimum of three peer-reviewed references, not including the textbook. 10.

3 pages, 1413 words

The Essay on Managed Care Health Patients Medical

Many employees must designate a health plan through their employer. These days, as HMOs (health maintenance organizations) and managed care plans continue to proliferate, that means a choice between bad and worse. As employees line up in the lunch-room for a process called open enrollment, they may be surprised to learn that managed care rates have gone up again. The mirage that managed care is ...

Learning Team Instructions • Review the Week Three objectives and discuss any insights and questions you may have. • Continue working on the Government Regulatory Agencies Impact on Consumer Choices Presentation due in Week Five. Weekly Reminders Discussion Questions Discussion question responses will not count towards the class participation requirement. Remember to site at least one source. A minimum of 250 words is required for full credit. Only posts in the Main classroom forum will count towards your class participation score. Participation All Week: Remember to participate in the class discussions 4 out of 7 days during the week. Summary of Week 3 Deliverables Assignment |Individual or Learning |Location |Due | | |Team | | | |Participation and weekly summary |Individual |Main |Ongoing— 4 days per week | |

Demographic Paper |Individual |Grade book Assignments link |Monday | |DQs and Learning team DQ |Individual |Main and Learning team forums |Thursday and Saturday | | | |Assignments link | | |Submit topic for Communication Paper |Individual |Individual forum |Friday | Week Four Safety and Quality Issues Facing Consumers • Explain the importance of privacy in health care. • Describe the impact of government agencies on products and services available to the health care consumer. • Describe the government’s impact on consumer choices. Course Assignments 3. Readings • Read the Week Four Read Me First. • Mandatory: Read this week’s Electronic Reserve Readings. 11. Individual Assignment: Communication Paper Resource: Communication Paper grading criteria located on the student website. There are a variety of communication modalities available to health care consumers and health care providers. These modalities and venues of communication may entail benefits and challenges to both consumers and providers. • Select one communication modality used for marketing in health care. • Write a 1050-1400-word paper about a communication modality used in health care. Include the following in your paper: o Identify one specific mode of communication used by consumers and health care providers, such as e-mail, a web-based forum, or electronic medical records. o List and discuss the following: One benefit to the patient • One aspect relating to the values and importance of maintaining patient confidentiality when using this mode of communication • One reason this mode is an effective means of communication between consumers and providers • How does this mode of communication differ from others?

31 pages, 15239 words

The Term Paper on Health Care 2

By the late 1990s, caregivers started to question the benefits of clinical paths. Organizations reported problems integrating the pathway document into patient records, thus dampening caregiver enthusiasm for using the pathway. Physicians, nurse, and other clinicians found the pathways difficult to apply to all patient populations. A variety of factors may be causing clinical paths to look like ...

• How might media and social networking change communication in health care? • How is this mode of communication used to market health care products or services, if applicable? • Format paper consistent with APA guidelines. • Include a minimum of three peer-reviewed references, not including the textbook. 12. Learning Team Instructions Review the Week Four objectives and discuss any insights and questions you may have. • Continue working on the Government Regulatory Agencies and Impact on Consumer Choices Presentation due in Week Five. Weekly Reminders Discussion Questions Discussion question responses will not count towards the class participation requirement. Remember to site at least one source. A minimum of 250 words is required for full credit. Only posts in the Main classroom forum will count towards your class participation score. Participation All Week: Remember to participate in the class discussions 4 out of 7 days during the week. Summary of Week 4 Deliverables Assignment |Individual or |Location |Due | | |Learning Team | | | |Participation and weekly summary |Individual |Main |Ongoing— 4 days per week | |Submit Communication Paper |Individual |Grade book Assignments tab |Monday | |DQs and Learning team DQ |Individual |Main and Learning Team forums |Thursday and Saturday | | | |Assignments link | | Week Five Consumer Dilemmas • Explain factors contributing to consumer choice of health care providers. • Identify the challenges related to alternative health care products and services. Course Assignments 4. Readings • Read the Week Five Read Me First. • Review the University of Phoenix Material: Agency Overview located on the student website. • Mandatory: Read this week’s Electronic Reserve Readings. 13.

Learning Team Instructions: • Review the Week Five objectives and discuss any insights and questions you may have. 14. Learning Team Assignment: Government Regulatory Agencies and Impact on Consumer Choices Presentation • Resource: Government Regulatory Agencies and Impact on Consumer Choices Presentation grading criteria located on the student website. Health care consumers and providers have access to a variety of health care products and services, which may be a benefit and a challenge. Governmental oversight of health care products and services exists and may affect the type and quality of products and services to which health care consumers have access.

Health care products and services are regulated by a variety of governmental agencies, such as the following: o The Food & Drug Administration (FDA) o The FDA Division of Drug Marketing, Advertising, and Communications (DDMAC) o The U. S. Department of Health and Human Services (HHS) o Centers for Medicare & Medicaid Services • Identify one governmental agency and one health care product category or service that is regulated or overseen by this agency. • Explore the agencies in the government links in the Health Care Web Links section on the student website. • Create a 12- to 15-slide Microsoft® PowerPoint® presentation that includes the following: o Identify the identity and role of the governmental agency selected. Identify the overall set of health care products or services that the agency is responsible for overseeing or regulating. o Identify the specific health care product or service category on which your presentation focuses. o Identify three advantages of regulatory oversight for the selected health care product or service category to the consumer. o Identify three advantages of regulatory oversight for the selected health care product or service category to the health care provider. o Identify one way in which the role of the agency and the product or service it regulates or oversees affects consumer choice in the health care marketplace. o Identify health care costs for consumers.

Identify factors that contribute to the consumer’s choice of providers. o Include a conclusion. o Include a minimum of five references that must be cited in the final slide. • Include detailed speaker notes with the presentation. Weekly Reminders Discussion Questions Discussion question responses will not count towards the class participation requirement. Remember to site at least one source. A minimum of 250 words is required for full credit. Only posts in the Main classroom forum will count towards your class participation score. Participation All Week: Remember to participate in the class discussions 4 out of 7 days during the week. Summary of Week 5 Deliverables Assignment |Individual or |Location |Due | | |Learning Team | | | |Participation and weekly summary |Individual |Main |Ongoing— 4 days per week | |Submit Government Regulatory Agencies and Impact on |Team |Grade book assignments tab |Monday | |Consumer Choices Presentation | | | | |DQs |Individual |Main |Thursday and Saturday | |Submit Learning Team evaluation |Individual |Individual forum |Monday | Copyright University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices.

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