An introductory paragraph about what your PR company aims to help the client with an executive summary. · Objectives of the PR campaign Change in public perception/attitude, Build media relationships, etc. · Target audience for your client Know the demographic you¹re targeting. Challenges your client might face – Find out what they are and create ways to solve them. · Situation/Competitive Analysis Know what the competition is doing and your client¹s strengths and weaknesses. · Strategies and Tactics you will use to help obtain PR This includes Press Kit development, Media Outreach, Satellite and Radio Media Tours, Media Events, Celebrity Endorsements, Gift Bag Opportunities, etc.
A few generic ideas on how you¹re going to go out to the media; story angles. · Target Press You don¹t need to include every media outlet you¹re going to outreach to, but give the client a smattering of print, online, radio and TV outlets, so they can tell you if that¹s who they want to reach out to. · Key Messages Top 5 messages your client will want to say to the press on a consistent basis. · Timeframe/Schedule – When things will be generally started/completed by. · Return on Investment (ROI) Let the client know what should happen, what they¹ll get out of having a PR campaign for their company/product. · Evaluation Strategies/Metrics How to measure the campaign (in whatever way you deem appropriate).
· Budget What¹s covered under your fees and what are external costs Team bios – Who will be part of the PR team.
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... new clients. Marketing Strategy There are three parts to the strategy, consisting of: Social media campaign Media campaign Media ... installation with a successful event exclusively for press, media, clients, and industry professionals Ultimately we want ... | |Launch Party |20 | |Media Press Pack |15 | |Pop-up Mannequins |15 | Media and Social Media campaign Timeline January 2013 – Foundation Identify ...
A closing paragraph to thank the client for the opportunity to work with them. Before you create a proposal, you need to have completed significant research on your client and their industry, so you know what you¹re talking about. Always check the validity of your data and spell-check, including names, before you send the proposal. Length doesn¹t matter, but quality of information does. And last, but not least, wait a day after you¹ve written the proposal to review it. You¹ll see it with a fresh set of eyes.
As always, if anyone has anything else they include in their proposals, feel free to comment.
Good luck!
A marketing PR proposal is a document that outlines your marketing and public
relations plan. This plan’s purpose is to outline how you intend to market your products, services or even your company’s image to the public in a favorable light. A marketing PR proposal is particularly useful when your company may have received bad press and you need to recover from it. The marketing PR proposal is not unlike other marketing proposals, except it will focus strongly on presenting a positive public image. Other People Are Reading
* Marketing Plan Proposal Format
* Business Proposal Marketing Ideas
Instructions
1.
* 1
List concrete ways in which you will market your company’s image favorably in the public eye. Focus on those elements of your company that will provide positive feedback from the public. Suggest your company support a charity or that your company maintain an environmentally safe approach to producing its products. These are ways to gain public favor through your marketing strategies. * 2
Write a company history and mission statement at the beginning of your proposal. Give detailed information about your company’s history and its purpose or mission that will be used in the marketing campaign. This section of the proposal should encompass between one and two pages. * Sponsored Links
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* 3
Write about your products or services, with a focus on the positive aspects you outlined in your initial preparation of the PR marketing strategy. If your marketing angle is the environmentally sound approach your company takes, this should be the focus of the PR marketing plan. * 4
Address any bad press your company may have. Don’t bring up the bad press and then defend your company. Look for ways to contradict the bad press by balancing it with an opposing piece of information. The goal is to provide a positive alternative perception to your company’s image and products.
Read more: How to Write a Marketing PR Proposal | eHow.com http://www.ehow.com/how_7667196_write-marketing-pr-proposal.html#ixzz2Jbc7NntI
