Introduction
“Entrepreneurs can be made, not born. I have been able to harden my ideas in the crucible of entrepreneurial participant’s faculty and Business builders. “
David Gallimore
Sr Manager , Boeing Ventures
So if the entrepreneurs can be made , somebody has to train them , here we realize the importance of training . Last two decades the number of women entrepreneurs has increased . Women has made their presence felt in all the areas of life , they are changing the face of the business today .There are number of challenges which comes on the way however the feminine courage and the boldness blankets it all.
Methods and flow of study
This paper reviews on : based on the second data .
Traits and the characteristic of the women to be an entrepreneur.
Increased level of Women Entrepreneurship.
Case Study : Shahnaz Hussain – Indian Women Entrepreneur.
How to plan right training for women Entrepreneurs .
Trainings available the market
Challenges faced by women Entrepreneurs in India
Road ahead for Women Entrepreneurship in India and their effect on (PESTLE) and vice versa
Traits of Women Entrepreneurs in India:
Many women are moving towards Entrepreneurship , We can mainly classify them as “ the Initiator “ – One who establishes the business herself ,
“The Inheritors” women who acquire or inherit business from the family .Women who start up the business are on the forefront , who start the business with their families are either behind the scene or work for her man’s success , and last but not the least women who grows part time or fast growing firms . Earlier the studies showed some major difference between the men and women Entrepreneurship . However the recent studies suggested there are more similarities between men and women entrepreneurship in terms of psychological and demographical characteristics. The majority of women business owners operate enterprises in the service sectors, whereas the majority of male business owners operate enterprises in non service sectors, particularly manufacturing.
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Researches have shown that women owned business tend to be more gender balanced than the men owned business an investment in women’s entrepreneurship is an investment in the economic independence and well-being of all women.
Recently women Entrepreneur are likely to have these characteristics than the women who started a little earlier . Following are the various Personality traits of women Entrepreneurs.
Desire for independence
Proactive
High energy
Visionary
Ability to bounce back
Tolerance of ambiguity
Results oriented
Risk taker
All rounder
Opportunist
Decisive
Inventor
Flexible
Commercializer
Need for achievement
Trader
Internal control
Innovator
Self confident
Self Motivated
Pragmatic
Flair
Increase in the level of Women Entrepreneurship in India :
1. Increased level of Education plays and important role in initiating the business , not only the literacy but the education and skills exploits the profit opportunities .
2. Social Conditions have majorly influenced the growth of Women Entrepreneurship .
3. Women enter into entrepreneurial activity because regular employment does not provide them with the flexibility, control or challenge offered by business.
4. Women are more motivated to enter into business than their male counterparts .
Business Plan Aniya Com
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5. More bank and government policies support their education and training .
Case study:
Shahnaz Husain
Shahnaz Husain (Shahnaz) is one of the successful woman entrepreneurs of India. She popularized herbal treatments for beauty and health problems. Her company, Shahnaz Husain Herbals, was the largest of its kind in the world and had a strong presence in over 100 countries, from the US to Asia. By 2002, the Shahnaz Husain Group had over 650 salons around the world, employing about 4200 people. The net worth of the Group was $100 million. She was born in royal Muslim family from Pakistan . She got married at the age of 15 and had a child by the next year.
When her husband was working in Iran, Shahnaz Husain became interested in cosmetology. After she began her training, she realized that chemical cosmetics had a harmful effect on the human body. As a result, she turned her attention towards ayurveda, the ancient Indian system of medicine, which used natural substances and extracts to heal and improve the body. Subsequently, she trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London, Paris, New York and Copenhagen. On her return to India in 1977 she set up her own salon at her house in Delhi with an initial investment of Rs 35000. Instead of offering chemical treatments like other salons, Shahnaz Husain’s salon offered Ayurvedic treatments. Shahnaz’s custom made natural products for skin and hair problems quickly became successful.
Shahnaz Husain pioneered the commercialization of ayurvedic cosmetics. Until she started her business, ayurveda was practiced in peoples’ homes or by local ayurvedic doctors. The commercialization of ayurveda was relatively unknown in the 1970s when Shahnaz Husain entered the business. Shahnaz Husain capitalized on this deficiency. She identified ayurveda as a niche market and catered to it. Her products gained popularity in India, and her treatments were booked months in advance. Encouraged by her success in India, Shahnaz Husain started exploring avenues abroad. She was disturbed by the fact that India was not represented in any of the international beauty forums. Determined to change the situation, she represented India for the first time in the CIDESCO beauty congress, where she was appointed President for the day’s proceedings. She used this opportunity to focus the world’s attention on India and ayurveda.
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The turning point in her business came when she represented India at the Festival of India in 1980. Her team was given a counter in the perfumery section of Selfridges in London. She managed to sell her entire consignment in three days and also broke the store’s record for cosmetics sales for the year. As a result, she was offered a permanent counter in Selfridges. Shahnaz Husain was also the first Asian whose products were retailed in the Galleries Lafayette in Paris and to be featured in the 18-foot shop window of the store. Although it was not easy to enter the highly competitive western markets and especially difficult to attract attention to the Indian system of ayurveda, she was able to gain a firm foothold in the markets. Shahnaz Husain products were carried by many prestigious stores across the world, such as Harrods and Selfridges in London, the Galleries Lafayette in Paris, Bloomingdales in New York, the Seiyu chain in Japan, Sultan Stores in the Middle East and other exclusive outlets in the Middle East, Asia and Africa.
How to plan the right training for Women Entrepreneurs
1. Identifying women with different literary levels in proper groups and to create awareness about entrepreneurship and its importance as job providing avenues rather than job seeking ventures.
2. Skills to be provided to selected women group are to be identified skills to be provided to selected women group are to be identified.
3. Making them to realize the income generation and social status and recognition.
4. Giving orientation and skill training on selected trades on their choice and suitability .
5. Assisting them in preparation of project reports for their own proposed units and helping them to follow up the venture to start the new enterprise.
6. Providing consultancy and guidance, continuously.
Trainings required for women Entrepreneurship: Components
The Business plan on Women Entrepreneur
... and energies to their business” (Starcher, 1996, p. 8).The financial institutions discourage women entrepreneurs on the belief that they can at any time leave ... professional competence and leadership skill to be extended to women entrepreneurs. 10. Training and counseling on a large scale of existing women entrepreneurs to remove psychological ...
The essential components of such training may be listed as follows.
1. Training on marketing strategies.
2. Training on effective financial management.
3. Skill training on specific trades suitable to their option.
4. Training on quick and effective decision making techniques and managerial skills.
5. Scope for increasing access to new technologies and scientific knowledge.
6. Information on persons/offices to be contacted
7. Training on project formulation and implementation.
8. .Interaction with successful entrepreneurs for sharing their experiences.
9. Effective training on building up self-confidence and communication skills.
Training in such areas is not going to have much financial burden to the govt., when compared to other developmental projects. This type of programmes can be conducted in all the parts of the country. A consistent and continuous effort in this project will add more dimensions Indian women and their empowerment. And to the economic development of the nation as a whole.
Trainings Available :
Places like Expert institutions, voluntary agencies and Govt.departments.The financial resources are to be mobilized to provide this type of programmes, by the government organizations like banks, public sector organizations and voluntary agencies
The higher education institutions, which are spreading throughout the country, may conduct programmes like this, regularly ,in addition to their academic programmes, with or
Without govt.aid. Young graduates of that area and the final year students of U.G/P.G courses may also be provided with such training. Normally, infrastructures are available with such institutions. Getting expertise and mobilizing other requirements will also be easier for
Such institutions, since they are already having good establishment facilities.
Voluntary agencies like Rotary clubs, Lions clubs, and etc. Govt. sponsored institutions like UGC, Science and technology Councils may interact with the colleges/universities, through financial assistance, to carry out the programmes.
With proper financial assistance and effectively using them, each college/university may train 300 to 1000 youths, in the area of entrepreneurship development. When women are going to be the target groups, the benefit will reach a larger section of the society.
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Challenges faced by Women Entrepreneurs:
1.Lack of trust by male members into investing .
2. The financial institutions are skeptical about the entrepreneurial abilities of women.
3. Women in developing nations have little access to funds, due to the fact that they are concentrated in poor rural communities with few opportunities to borrow money .
4. Women’s family obligations also bar them from becoming successful entrepreneurs in both developed and developing nations. .
5. Indian women give more emphasis to family ties and relationships. Married women have to make a fine balance between business and home.
6. Low-level management skills
7. The male – female competition is another factor, which develop hurdles to women entrepreneurs in the business management process.
8. Lack of knowledge of availability of the raw materials and low-level negotiation and bargaining skills are the factors, which affect women entrepreneur’s business adventures.
9. Achievement motivation of the women folk found less compared to male members. The low level of education and confidence leads to low level achievement.
10. Low-level risk taking attitude is another factor affecting women folk decision to get into business.
Conclusion : There is an increase in Women Entrepreneurship due to awareness, career building and attitudinal change towards enterprise formation and other factors contributing , with the continuous changes and opportunities for women entrepreneurs , the country will take a different shape all together and build up higher developed nations in the coming years .
