Aloha Product Maximus Eko Raharjo Aloha products that highlight its industry in coffee specialty should be concern about the control system and the measurement system applied in the company. The company should first understand the characteristic of the coffee industry itself. First of all, the coffee trade originated from the grower to the buyer either broker or roasters are made based on a very good relationship. In short it is a trust business.
The grower will sell the coffee to the individual or firm that they knew very well and vice versa. After getting sufficient knowledge about the characteristic of coffee trading method, the company also should pay attention upon the emerging trends that the overall coffee drinker numbers are shrinking although coffee specialty drinks are still in a big favor. The company has an autonomous purchasing unit that deals with the coffee purchasing and supplies it to the other production department in the company.
The unit maintains a good relationship with the coffee brokerage and their suppliers. The unit also treats each contract made as an individual contract. The contracts are usually made long time before the delivery date. Applying those methods the company gets both benefits and disadvantages. The company is still be able to book a rationale profit but also a lot of the department in the company are dissatisfied with the practice. The company harvested complaints from the department concerning of the gross margin computing method and also the strategy execution.
The Essay on Starbucks History Company Coffee Started
For one of my selections for buying stock, I invested into Starbucks, this company has attracted me with their wonders of different coffees, and I knew many others were interested in the very popular coffee company. Starbucks all started 1971 in Seattle Washington. With three men which were Jerry Baldwin, Zev Siegel and Gordon Bowker each of them put in one thousand three hundred and fifty dollars ...
If I may suggest, first of all, the company better build a good relationship to the grower instead of the broker. The company even can do the vertical integration if they find a qualified grower to keep their supply all year long. It is because the contracts that treated individually and cost the company a lot of problem. The cost tends to be bigger that they appear. The contract with the brokerage was made long time before the delivery date, and in the delivery date there are still some obstacles that can drive the cost higher than before.
In short, the company is exposed to too many risks by applying the existed methods. It was stated in the case that they experienced loss in the contract with Kona no. 2. The company was facing a declining demand on the due date of the delivery time. Second thing, the autonomy of its purchasing unit is rationale because of its significance in dealing with the raw materials. In fact, sometimes the autonomy issue can lead one unit into the loss of proper control of the entral unit. Therefore, it is okay to let the unit to have such autonomy but the central office still have to control and maintain the degree of its autonomous. In dealing with the performance measurement of the departments among the company, EVA approach could suit best here.
