Weekly case study
MKX5955
Question 1: Undertake a Brief SWOT of Intel
Strengths
Till now, Intel, which is headquartered in Santa Clara, is one of the most formidable corporations in the world. Additionally, Intel has the strongest network market position.
Intel devoted itself to the microprocessors industry trademarked the brand Pentium, and launched the “Intel Inside” campaign. This made history and the very successful marketing campaign greatly increased brand recognition by consumers.
The top tier of Intel Corporation explored opportunities in new growth areas such as home entertainment, mobile devices, education and Atom processors. It is an effective solution to “Marketing Myopia” which was mentioned last week.
Weaknesses
Even though Intel launched the “Intel Inside” campaign, it may not be beneficial to its brand, for the reason that consumers pay more attention to the PC brand itself.
The products produced by Intel are inserted into PCs and Laptops which means there are no finished products manufactured by Intel that go directly to the market. The situation may result in a loss of Intel competitiveness. For instance, Intel had to seek new opportunities in new growth areas as the PC industry slowed in the mid-2000s.
The prices of competitors are lower as compared to Intel products.
Opportunities
As time passes, the demand for computer products is increasing rapidly in the growing global microprocessor market.
The Essay on Ansoff's Product Market Grid
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...
In order to execute their market strategy, Intel is involved in plenty of areas such as PCs, laptops, home entertainment, mobile devices, and education and Atom processors. The key point of this strategy is industrial diversification which provides Intel with more opportunities to develop.
Consumers are always looking forward to updated products.
The most powerful company should produce the greatest technological achievements.
Threats
The competitors are increasing such as AMD which has lower prices which are more appropriate for low-income consumers.
Advancement in technology must accommodate the promotion of products of PC and laptop.
Intel Corporation is facing political problems and tariffs in different countries.
The preferences of consumers are changing which means it is harder for Intel to identify what consumers prefer.
Notes:
Red is my opinion.
Blue is what I got from Internet.
Black is conclusion of article.
Question 2: What growth strategies should Intel pursue based on information from the case?
In my opinion, Intel should devote itself to the Atom processor market which is designed for mobile devices, netbook and nettops such as the Classmate PC. As an increasing number of consumers prefer to make use of portable electronics, Intel has an opportunity to take the advantage of this to occupy more market share. As a matter of fact, Brian Krzanich who is the new CEO at the helm of Intel declared that priority changes and new strategy will be devoted to winning in mobility with an emphasis on Atom-base products.
