• Examine the disparity in the supply and demand of accommodation and rising prices. • To understand the pricing, industry standards and other critical issues that arise with growth of the industry in India. • Recognize and evaluate the problems that the industry is currently facing. The research looks into the impediments and challenges that the industry is facing with the human resource crunch and rising land prices. Theoretical framework Ethics Research I have researched on Trend in Indian hospitality industry and it will not affect any one as it is racially biased. LITERATURE REVIEW The Hospitality industry, geographically dispersed in easily identifiable different sectors is one of the larger employers in most countries. The globalisation of the industry has accelerated under the pressures of the “advances in technology, communication and transportation, deregulation, elimination of political barriers as well as growing competition in the global economy (Clarke and Chen, 2007).
The hotel product is primarily a mix of five characteristics: its location, its mix of facilities, its image, the services it provides and the price it charges (Holloway and Taylor, 2006; Page, 2003).
According to Amadeus, “the global hotel industry is driven by globalisation, new technology and a new breed of customers”.
The Research paper on Health industry’s research
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The hospitality industry is undergoing a period of extraordinary transformation with unparalleled opportunity. Branding is increasingly crucial for building credibility amongst travellers (Ferguson, 2008).
A report commissioned by the Amadeus group to learn about the hotel industry warned that the hospitality industry stands to face major difficulties from online social networking and emerging new technologies such as bookings through mobile phones. Guests can now easily exchange views about the “truth” of the hotels through social networking. Quality now more than ever is given priority. Hotels are under pressure to deliver the highest standards of excellence as the knowledge and level of exposure of travellers has increased. Mobile booking is expected to become a common practice and therefore hotels will have to update their technology and communication systems (Hayhurst, 2008).
In recent years, organizations in the hospitality and tourism industry are undergoing a great deal of disorder as the competitive forces within their business have shifted due to the pressure of globalisation. In order to survive, most companies have realised that they must build a competitive advantage by relying on their employees to improve the quality of delivery (Go et al 1996).
METHODOLOGY Prior to the presentation of the findings of the research study, it is beneficial to explain the research method employed. A research design is the plan and procedure adopted for the research and the detailed methods of data collection and analysis (Creswell, 2009).
Research can be conducted by either using qualitative or quantitative methods or a mixture of both. It is widely said that ‘quantitative research is concerned with describing and measuring, qualitative research is all about explaining and understanding’ (Birn et al, 1990).
This research is exploratory in nature and its objective is to build upon the understanding of the Indian hospitality industry and to examine and study its new trends and key features. QUALITATIVE RESEARCH This section is going to provide a short explanation of the qualitative method and its advantages in using it to understand the trends of the hospitality industry. The research technique used should tie the research questions, the concern of data collection and examination and interpretation of it in a logical way (Hartley, 2004).
The Essay on Researchers Recognise That Each Approach Methods Research Qualitative
An examination of the quantitative and qualitative paradigms will help to identify their strengths and weaknesses and how their divergent approaches can complement each other. In most cases, researchers fall into one of the two camps -- either relying exclusively upon 'objective's urey questionnaires and statistical analyses and eschewing warm and fuzzy qualitative methods, or using only ...
The decision of which research method to employ depends upon the nature of the dissertation and how beneficial that method would be to accomplish the purpose of the study. According to Asker and Day, qualitative research results in “more depth and richness of context- which also means a greater potential for new insights and perspectives” (Asker and Day, 1986).
This type of research is not concerned with objective truth but rather with the truth as the interviewee perceives it (Burns, 2000).
Subsequently, the advantages of qualitative are highlighted to justify the adoption of qualitative method for this dissertation. Unlike qualitative research method that mainly focuses on factual knowledge and singular truth, qualitative research is more rich and fruitful in the sense that it acknowledges different levels of interpretations and stresses on the importance of human subject.
This type of research provides clear-cut, reliable, valid and easy to follow results of a study (May, 2002).
In this case, the research demanded a qualitative approach as it required collection of detailed in depth knowledge on the topic. Also qualitative research is ideally right to scrutinize a subject in which various levels of meaning desired to be investigated, which is not possible in a quantitative research (Cassell and Symon, 2004).
Another factor for applying the qualitative research and not the quantitative is that emotions, characteristics and attitudes are difficult to be expressed through quantitative research
Trend in the Indian hospitality industry Current and future scenario Critical issues that arise with the growth Problems that the industry currently facing Disparity in the supply and demand of accomdation and ricing prices
