Nadine Kim Professor Jessica Wyman VISC 3B03 Section 1 19 June 2007 discourse analysis AZURE Magazine (January to June 2007) Introduction The number of methods that allow accomplishing discourse and content analysis for an appreciable length of time significantly increased. Traditional analytical methods are often used interchangeably with the radically new technologies. The paper presents discourse analysis of the Canadian magazine AZURE that covers architecture, design, and art. The study comprises of several stages and utilizes the following methods: simple count of the quantity of the magazines issues (also in concert with the publications style); the results are compared with that of published absolute and relative materials/ publications; word count, and more thorough discourse analysis, to mention a few. These methods are the integral elements of content analysis. They present thorough and detailed examination of the magazines textual and graphic publications with the aim of systematizing and classifying information in conformity with the given parameters. By applying this principle the paper examines such parameters like correspondence/ relevancy of the magazines publications to the given subject matter, differentiation of the publications by specific subjects and initiators, tracking the channels of the collection and dissemination of information on the given subject, semantic and thematic analysis of the information, to mention a few.
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The aim of the study is to give the answers to several questions: What does it mean that AZURE has produced the content that we have assessed? Does the collection of such content (both editorial and advertizing) give a reading of the magazines understanding of or claim to represent art/ design/ visual culture? Who is the intended audience of the magazine, and how is this reflected in AZUREs content? How is its content addressed? AZURE, Canada Discourse Analysis AZURE magazine positions itself as a so-called qualitative printed media. It can be explained by its serious approach to the magazines content, along with the presentation of the interesting information, wide thematic coverage, and absence of purposeful political or commercial commitment. In other words, the magazine provides the readers with professional analysis and comments on the most significant events and themes in design, architecture, and art, therewith not working in the interests of the third party. The present study aims to explore whether AZUREs content corresponds to its positioning. AZURE is intended for the relatively wide circle of readers, including architects and landscape architects, interior and industrial designers, and those with an interest in design (Interior Design Show 2007).
According to the preliminary research, the average reader is
The content of the magazine varies from issue to issue, generally focusing on the articles on design, architecture, interior, and art, interviews, book reviews, advertizing, etc. The articles are published so far as is practicable and necessary at publishers will. The editorial staff leaves behind it the right to locate articles by several issues; therefore some AZUREs issues are dedicated mostly to the articles on design, while some of them are dedicated predominantly to the articles on architecture. It is also interesting to note that apart from its dedicated content, including original articles and criticism, and bibliographical notes, the magazine publishes book reviews and the list of new books and publications on its dominant themes. To put it differently, it means that the magazine may be examined as the printed media that can serve as an assistant and bearer of new ideas concerning art, design and architecture, thus being one of the most valuable resources for professionals (e.g. architects, interior designers, graphic designers, industrial designers, developers, facility managers, builders, landscape architects, engineers, retailers, government purchasing agents, and other professionals).Apart from other relevant information, AZURE magazine publishes personal reports and pieces of news, editorial staffs answers, resumes, announcements, along with the list of persons created book reports and other bibliographical reviews, reports on activity of professional-related societies and organizations, to mention a few. By this means it can be concluded that the magazine is designed not for a wide circle of readers alone, but it is rather aimed for professionals who are interested in issues covered by AZURE magazine.
The Term Paper on How the design, function and content of web pages influence the meaning and value of information
Web sites are swiftly becoming, and in some cases are already, the preferred media choice for information search, company presentation, shopping, education, gaming, socialising, and much more. In this day and age, where visual symbols play an increasingly important role in our day to day lives, the design, content, and function of web pages, play a pivotal part in influencing the meaning and value ...
Therefore, the magazine by its typology may be related to professional sphere on design, art, and architecture along with the adjoining fields. The main aims of the periodical are, evidently, as follows: To make the professionals becoming familiar with the most recent news, discoveries, publications, researches, and professional events in art, design and architecture; To watch carefully the actions of their colleagues and maintain communication with them, if necessary; To provide information about the latest, highly sophisticated methods and up-to-date information, etc. It is apparent that the authors and editorial staff of AZURE magazine wanted to enter one of the most important niche concerning design and art, as far as this specific niche has relatively limited coverage by other periodicals. It must be admitted that although the printed media dedicated to the same themes do appear at the modern market, they are comparatively inadequate, incomplete, indistinct, and vague, thus being a shadow of the given printed media that covers themes on a large scale. With the course of time the subject matter of AZURE magazine didnt change significantly, although its visual appearance has suffered some insignificant changes. Besides, the magazine introduced some new subject areas.
The Term Paper on Effects Of Advertising On Society 2
Every time we open a newspaper or we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands. Every year, each typical American watches 1550 hours of TV, listens 1160 hours on radio, and spends 290 hours reading newspapers and magazines. So every day, each American watches 100 TV advertisements, 100 to 300 ads through ...
Advertising What concerns advertising, the issues contain not less than 55 advertisings. It is evidently necessary to classify the advertisings in compliance with their presence in the issues in order to understand and trace the specifics of the magazine and to understand whether the collection of the magazines content (both editorial and advertizing) gives a reading of the magazines claim to represent art, design, and visual culture. Types of advertising placed in every issue ( four out of four given AZUREs issues) Furniture Nienkamper, Global Contract, B&B Italia, Artopex, Prismatique, Keilhauer, Kiosk have placed their advertising in every issue (173-176); Kartell, Living Divani, and Lacasse have placed their advertising in three out of four given issues; Sinetica, Montauksofa, Sittris, Dewood and Klaus have placed their advertising in two out of four given issues. Interior/ Living Duro Design, Interface FLOR, Loewen, and Suite 22 Interiors have placed their advertising in every issue (173-176); Bisazza has placed their advertising in three out of four given issues (174, 175, 176), and Agape (174, 175), Colombo (175, 176), Floorworks (175, 176), Johnsonite (174, 175), Rochebobois (175, 176), Stone tile (175, 176), and Tafisa (174, 176) have placed their advertising in two out of four given issues correspondingly.
Kitchen/ Bath Scavolini has placed its advertising in every issue; Briz and Rubinet have placed their advertising in three out of four given issues (173, 174, 175 and 173, 174, 176, correspondingly); Arborite, Boffi (173, 176), Axor, Kohler, Snaidero, Viking (174, 175), Canaroma, Dorn Bracht, Gingers Bath (173, 175), Roman Bath Centre (175, 176), Vala (174, 176), and Valcucine (173, 174) have placed their advertising in two out of four given issues correspondingly. Lighting Klausn and Flos have placed their advertising in three out of four given issues (173, 174, 175 and 174, 175, 176 correspondingly); Eurolite (174, 175) has placed its advertising in two out of four given issues correspondingly. Car Lexus has placed its advertising in three out of four issues (no. 173, 174, 175), MINI has placed its advertising in two out of four issues (no.174, 175), while other car manufacturers has placed their advertising in one issue (Volvo (no.173), Infiniti (no.173), BMW (no 175), Acura (no.176)).
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The topic of ethical issues in every industry is usually interesting because it attracts a significant number of scholars and professionals to argue. This topic becomes even more interesting when it comes to health care financing. Ethical issues in health care financing begin, when defining human health. Human health is a basic need (Maharaj and Paul, 2011). It does not matter what type of health ...
It is possible to draw a conclusion that car advertisings are placed in every issue, with a special emphasis on luxury and expensive vehicles, thus targeting independent young men (.
