Where only the best is at its best! ” Michael’s Frozen Custard 555 N. Main St. Jamesville, NC (555)-555-5555 Fax: (555) 123-4576 michaelscustardemail. com Our company is a growing frozen custard shop in the very hip downtown area of Jamesville. We started this company with 3 partners: Michael James, James Michaels, and Michelle Jones. Our dream for our company is to provide quality frozen custard at an affordable cost. We also want our shop to be a great place for young families and the College students to relax and socialize.
This is why we have a Market structure because we build our promotions, prices, advertising, and even flavors of the day, based on the marketing groups we have chosen. The culture of this business is strongly focused on teamwork. We need each and every employee to work together to accomplish the company’s dream and to deliver a great treat for the customers! strong customer service is a factor that will only help our company soar higher. We are very involved with the customer and their needs. If it was not for the customers, the shop would not exist!
As an employee, we want strong teamwork skills, because working together gets the job done right. We want a strong customer pleasing ethic and a want to help push this company at it’s highest! Business Model, Structure, and Culture The basis of this company is its product being superior and its customers enjoying every aspect of the business. Built from the ground up, this company takes pride in its superior custard that is the real deal compared to generic shops around town. The recipe alone will bring the customers in.
The Research paper on Customer Loyalty in a Business To Business Context
Customer loyalty is considered to be a powerful tool for most organizations in ensuring that they gain a competitive advantage in their respective industries ( Lam, Shankar, Erramilli, & Bvsan, 2004, p. 294). Customer loyalty is necessary for ensuring that organizations remain profitable while also achieving growth through reaching out to new market grounds. The importance of customer loyalty ...
One try and the customer will be ready to come back! This “real deal recipe” combines the best resources to work with. Putting it altogether and making it what it is, the customer will love the many flavors we offer. The company started with a great idea. One man tried “authentic custard”, and thought “This should be in our home town”. With the help of a few partners, this company is fulfilling that thought. . Each partner agrees that the main goal for the company is to give a good quality product, competing at an affordable cost, with great customer service, and an enjoyable atmosphere. The local college campus will provide a large number of student aged customers. We want this shop to serve as a trendy place to socialize with friends and a place for the student to work on school work. With a cafe –like atmosphere, this should be achieved. We also focus on having a variety of flavors by having fun flavors of the day to suit anyone in a small family. This will make a great family outing for a sweet cool treat that adults will even love!
Set in a downtown setting, the store will serve as both a trendy place to hang out and a fun place to go for a family outing. Focusing on these marketing groups, we have a market structure. Everything from advertising, prices, and atmosphere will be based to please these two major groups that comprise our area in town. With a college a few blocks away and a subdivision a few streets down, we hope to draw both market groups in with these factors. Our company focuses a lot on teamwork. Everyone employed will need to work together in a fun atmosphere to please the customers.
Each person will have a specific task do get done which will all come together to create a strong customer service factor for the company. In this fun atmosphere, we will have a great time while also getting the job done to bring those customers in for custard and a good time! Each factor: business model, structure, and culture were chosen to fit this company. The business model is to bring in high quality resources, perfect our recipes, serve the customers, please the customers, and bring them back in for more.
The Term Paper on Wal Mart Customer Company Sam
Many retail stores are created by an owner that has a very creative idea for marketing products. Not all stores seem to stay in business partly due to the lack of interest shown in later years of the business's growth. The chains that tend to succeed are of course financially backed but the owner of the stores stays creative and innovative in their ideas to keep promoting the chain. One of the ...
These resources will make the great product which will lead to a great profit. An important thing to remember is that while the taste of the custard is very important, how we treat our customers is equally important. If the custard is fantastic, but the customer service is poor, the custard will not bring the customers in on it’s own. With an amazing product and a strong customer service oriented staff, the dreams and goals of the company can and will be achieved. (image used in brochure was taken from Google Images)
