Hospitality is the relationship between a guest and a host, or the act or practice of being hospitable. that is, the reception and entertainment of guests, visitors, or strangers, with liberality and goodwill. It is more associated with etiquette and entertainment. Hospitality frequently refers to the hospitality industry, which includes hotels, restaurants, casinos, catering, resorts, membership clubs, conventions, attractions, special events, and other services for travelers and tourists.
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The word hospitality derives from the Latin hospes, which is formed from hostis.
As a standard of conduct, hospitality has been variously considered throughout history as a law, an ethic, a principle, a code, a duty, a virtue, etc.
As a standard of conduct, hospitality has been variously considered throughout history as a law, an ethic, a principle, a code, a duty, a virtue, etc.
Since Hospitality and tourism combine to create one of the largest service industries in the world, there are many opportunities for both good and bad behavior, and right and wrong actions by hospitality and tourism practitioners. Ethics in these industries can be guided by codes of conduct, employee manuals, industry standards (whether implicit or explicit), and more.
A typical definition of a service is:
The use of it is inseparable from its purchase (,i.e. a service is used and consumed simultaneously)
The use of a service is inherently subjective, in that due to the human condition, all persons experiencing a service would experience it uniquely.
The Essay on Code of Conduct 3
A Code of Conduct is published and disseminated to its employees, and to existing and potential stakeholders such as members of the board of directors, customers, partners, vendors, suppliers, potential employees and the general public. Frequently posted on the organization’s website and in their annual report to shareholders, the Code of Conduct is both an internal commitment to a standard ...
An intermediary example may be a restaurant (as the waiter service is intangible, and the food evidently is tangible in form).
The role of the marketing manager
For the small business, there are several different organisational approaches to marketing. The duty may lie with a single member of the team, or it could be a group responsibility. The great thing about a small team is the ability to quickly instill a marketing led ethos which can become the operational soul of your business.
Key responsibilities of the marketing manager / director vary according to the business but can include:
Instilling a marketing led ethos throughout the business
Researching and reporting on external opportunities
Understanding current and potential customers
Managing the customer journey (customer relationship management)
Developing the marketing strategy and plan
Management of the marketing mix
Managing agencies
Measuring success
Managing budgets
Ensuring timely delivery
Writing copy
Approving images
Developing guidelines
Making customer focused decisions
Development of marketing strategy and plan
Marketing planning should be at the core to any business and is usually presented in the form of a written marketing plan. A consultant called Paul Smith first developed a process known as SOSTAC® which is a useful model used to structure a marketing plan. SOSTAC is an acronym for the following elements of the plan:
Situation Analysis – where are we now?
Objectives – what do you want to achieve?
Strategy – how are you going to get there?
Tactics – what are the details of the strategy?
Actions – who is going to do what, and by when?
Controls – how are you going to measure success?
The Essay on Marketing Management and Philosophies
Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm’s marketing ...
Measuring success
An important element of the marketing manager’s role which is often neglected is the process of collecting and analysing data on success. This can take the form of website hits, sales figures, market share data, customer satisfaction or many other metrics and it’s important to record and track these as a core part of the marketing process.
Final words
Marketing managers have a diverse and varied job, and promotion should just be one element of the scope. Championing a marketing focussed business structure will provide a greater chance of success in today’s challenging business environment and will lead to a more sustainable future.
Hospitality and Tourism Management
In America, Hospitality and Tourism Management (HTM) can be a business major in either a Bachelors of Science, Bachelors of Commerce or a Bachelors of Arts.
Graduate students graduate with a Masters of Business Administration, a Masters or Science, or a Doctorate of Philosophy in Hospitality and Tourism Management.
It is a focus that is studied by individuals that are intending to work in the Hospitality Industry, examples of which are; Hotels, Resorts, Casinos, Restaurants, and Events.
Within the HTM concentration there is generally:
Food Management and Operations (Examples: Food Science, Food Selection and Preparation, Food and Beverage Operations)
Lodging Operations (Examples: Hotel Operations, Resort Management, Lodging Management, Financial Management and Cost Control for Hospitality Organizations)
Global Tourism (Examples: Travel and Tourism Management, Tourism Analysis, Hospitality and Research Methods)
Sustainable Tourism (Examples: Natural Destination Management, Responsible Tourism, Green Tourism and Eco-Tourism, Alternative and more Environmentally friendly ways of working within the whole Tourism industry)
Tourist Attractions Management (Examples: Heritage Attractions, Arts and Cultural Attractions, Industrial Attractions, City Based Attractions, Retail Attractions, Natural Attractions)
Entertainment Management (Examples: Theme Park Management, Theatre Management, Cinema Management, Museology, Live Music and Music Festival Management).
The Term Paper on Management Information System in Marketing Information System
Market information system may be defined as factual knowledge about the action, antecedents or consequences of social actors outside or inside the firm and the environment in which they operate. Social actors are as consumers, completions, employee, institutions, suppliers, wholesalers, retailers, govt. bodies and NGO’s. The environment actors are physical, technological, economic, legal and ...
Event Management (Examples: Hospitality Sales, Catering Management, Hospitality Marketing Management)
