search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for.
SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience.
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Search engines look for sites that employ these techniques and may remove them from their indices. The initialism “SEO” can also refer to “search engine optimizers” or “Search Engine Optimizician”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize ,and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.
The process involves a search engine spider downloading a page and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words and all links the page contains, “search engine optimization” was a Spam message posted on Usenet on July 26, 1997. As a Marketing strategy SEO may generate a return on investment.
However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors, It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic, A top ranked SEO blog Seomoz. org has reported, “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines. Instead, their main sources of traffic are links from other websites International markets The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Goggle’s share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.
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While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%. In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top-level domain in the target market, and web hosting that provides a local IP address.
Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language. As a marketing strategy Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales.
SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site’s conversion rate.
SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. A top ranked SEO bog Seomoz. rg has reported, “Search marketers, in a twist of irony, receive a very small share of their traffic from search engines. ” Instead, their main sources of traffic are links from other websites. SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.
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White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.
Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual site review. One infamous example was the February 2006 Goggle removal of both BMW Germany and Ricoh Germany for use of deceptive practices.
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Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google’s list. Webmasters and search engines By 1997 search engines recognized that some webmasters were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. Early search engines, such as Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings by stuffing pages with excessive or irrelevant keywords. Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs.
In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web, was created to discuss and minimize the damaging effects of aggressive web content providers. SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal profiled a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger Aaron Wall for writing about the ban. Google’s Matt Cutts later confirmed that Google did in fact ban Traffic
Power and some of its clients. Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.
Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information. Getting indexed The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo! , operate a paid submission service that guarantee crawling for either a set fee or cost per click.
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Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. SEO is an abbreviation for “search engine optimizer. ” Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted.
However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results. While Google doesn’t have relationships with any SEOs and doesn’t offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether. Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Webmaster Tools and you can do this yourself at no cost whatsoever. Be careful if a company is secretive or won’t clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index.
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Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. You should never have to link to an SEO. Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive. Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications. Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: //seattletimes. nwsource. com/html/businesstechnology/2002002970_nwbizbrie s12. html. While Google doesn’t comment on specific companies, we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful. Be sure to understand where the money goes. While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results.
A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising. Talk to many SEOs, and ask other SEOs if they’d recommend the firm you’re considering. References are a good start, but they don’t tell the whole story.
You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form at //www. google. com/contact/spamreport. html. Ethical SEO firms report deceptive sites that violate Google’s spam guidelines. Make sure you’re protected legally. Don’t be afraid to request a refund if you’re unsatisfied with your SEO’s performance.
Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion. What are the most common abuses a website owner is likely to encounter? One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain.
If that happens, the client has paid to develop a competing site owned entirely by the SEO. Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
What are some other things to look out for? There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO: owns shadow domains puts links to their other clients on doorway pages offers to sell keywords in the address bar doesn’t distinguish between actual search results and ads that appear in search results guarantees ranking, but only on obscure, long keyword phrases you would get anyway operates with multiple aliases or falsified WHOIS info ets traffic from “fake” search engines, spyware, or scumware has had domains removed from Google’s index or is not itself listed in Google If you feel that you were deceived by an SEO in some way, you may want to report it. The Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: //www. ftc. gov/ and click on “File a Complaint Online,” call 1-877-FTC-HELP, or write to: Federal Trade Commission CRC-240 Washington, D. C. 20580 If your complaint is against a company in another country, please file it at //www. econsumer. ov/. In this article, we will take a look at the Robots Exclusion Standard. It sounds like something straight out of a science fiction book, but is really nothing more than a tool to prevent web spiders and robots from accessing a particular section of your website, or even your entire website if you so desire, that you don’t want indexed. The standard goes by many names, like the Robot Exclusion Protocol, but you most likely have heard of it as the robots. txt protocol. No matter what you may call it, it is a handy tool that, when used properly, can help increase your ranking with the various web pages.
The standard was created in June of 1994 to handle robots that were accessing deep virtual trees, attacking servers with a succession of rapid requests, and downloading certain files over and over again. Despite its name, the Robots Exclusion Standard is not backed by any acting body or organization. Nor is it enforced by anyone, and there are no guarantees that any present or future robots will comply with it. There is a movement involving what is known as ACAP, or Automated Content Access Protocol, that is seeking to update the Robots Standard, and perhaps govern it, but that is beyond the present scope of this article.
In order to stop web spiders and web robots (as opposed to the real world kind, of which there is no stopping) from accessing and indexing every inch of your website, you use a file known as robot. txt. As the filename suggests, robot. txt is a text file. It contains data that tells a robot whether or not it can access certain areas of your site. Whether or not it abides by your wishes is another matter, but, as you will see in a bit, most of the big search engines presently do. Despite its lack of success against the giant in the search engine field, Yahoo seems to understand Web 2. 0 better than Google.
Its newest service, Yahoo Buzz, accepts input and votes from users. Is it merely a clone of Digg, or something more? On the face of it, Yahoo Buzz seems very much to be a Digg clone in the way it’s supposed to work. It asks users to vote on the news stories they like. Content that gets lots of votes will then be featured on its front page. In other ways, Buzz is different from Digg. It isn’t based solely on user votes. As Yahoo explains, “A story is ranked based on its Buzz Score. The score is derived from search term popularity, the number of times a story is emailed from Buzz, and the number of votes a story receives. This is probably a more realistic measure of the popularity of an article than simply totaling votes. With three different metrics, it may suffer less from user attempts to game the system. Digg and similar sites often suffer from this problem. The news media covering social sites reports regularly on user attempts on Digg to push various stories to the top – or bury them. There’s even supposed to be an informal group of users called the “Bury Brigade” that tries to keep inappropriate or spammy stories from seeing the light of day for very long.
In addition to using more than one metric, Yahoo Buzz uses human editors, not computer programs, to decide when an item has received enough “buzz” to go on its front page. Sure, it can be exciting to make it to the front page of sites such as Digg or Slashdot, but even those social sites don’t see Yahoo’s level of traffic. Yes, it’s only the second-most-popular search engine, but Yahoo’s front page still receives 90 million visitors every month – and that’s from the US alone. Just how fast would Slashdot’s or Digg’s servers melt under that kind of traffic?
To give you an idea of the power and influence to which this translates, let me quote a New York Times article reporting on Yahoo Buzz before it went live. “In a test of the service this year, Yahoo linked from its front page to content from Esquire magazine for just three hours. In that brief period of time, traffic to the Esquire. com site, which already allows users of Digg and Reddit to vote on its stories, doubled for the month. ” Look at that again. Traffic doubled for the month – after being linked to Yahoo’s home page for only three hours!
If you check out Yahoo Buzz’s Help, you’ll find out that Yahoo is trying to depend as much as possible on each item’s Buzz Score to determine where each story fits. Editors do monitor Yahoo Buzz to make sure content is categorized correctly and is not inappropriate. Yahoo will remove any content that violates its Terms of Service. Editors also cherry pick, going through the top content on Yahoo Buzz to choose items to appear on Yahoo’s home page. Yahoo Buzz is different from Yahoo News in at least two ways. First, Yahoo News is chosen entirely by a team of human editors that work in-house for Yahoo, not volunteers.
Second, Yahoo Buzz features content from non-Yahoo Web publishers in addition to Yahoo News stories. Presumably, Yahoo News stories have to earn their way onto Yahoo Buzz just like any other story. Like any self-respecting Web 2. 0 site, Yahoo Buzz has its own blog, the Buzz Log. A visit to Yahoo Buzz’s home page gives you the impression that it’s being updated all the time, as the top square loads pictures of stories that have been “just added. ” Categories for stories include Entertainment, Sports, World, Video, Featured on Y! , and under the More drop-down, Business, Health, Images, Lifestyle, Politics, Sci/Tech, Travel, and U.
S. News. That should be enough to keep quite a few news junkies reading for a while. SEO Tools – Indexed pages This tool will query all the major search engines (Google, Yahoo, MSN, Alta Vista, and AlltheWeb) when you enter the “site:” operator with your chosen URL. It will return the total link count for each URL. You will notice that the totals vary greatly from search engine to search engine; this is because the figures shown represent the number of links that are crawled by that search engine (which will vary based on the size of their database).
Spiders or robots are software that the various search engines send out to index websites. They bring back information to the search engines’ databases to keep them as up-to-date and relevant as possible. If you care about your standing in the search engine results pages (SERPs) – and who doesn’t? – you need to know how you can set up your site to make sure these programs can do their job smoothly. The articles in this section will tell you what to do, and just as importantly, what to avoid doing. This Page Comparison Tool allows you to quickly compare the text on two pages.
It compares page titles, Meta tag information, and common phrases occurring on the pages. Enter each page’s URL and click Compare. The result of the comparison will be displayed along with a Content Similarity Percentage. Page Size Lookup The concept of “page size” is defined as the sum of the file sizes for all the elements that make up a page, including the defining HTML file as well as all embedded objects (e. g. , image files with GIF and JPG pictures).
It is possible to get away with page designs that have larger page sizes as long as the HTML file is small and is coded to reduce the browser’s rendering time.
PageRank Lookup You can check the PageRank for a website by using the Google Toolbar (represented by a horizontal blue and grey bar).
This tool streamlines the process. Enter a list of URLs and it will return the PageRank value for each one. About PageRank Google PageRank is a general representation of a website’s popularity; it is primarily based on link popularity. Websites with a high PageRank value will tend to have more traffic and higher positions in search engines (although many other factors are also taken into consideration).
The PageRank Search tool allows you to search Google using any keyword(s) you wish. It will then return, in order of Google relevance, the sites associated with those keywords. Each result displays a graphical bar with the PageRank of that particular site. Robots. txt Generator Use this tool to generate a simple robots. txt file for your website. This file allows you to hide files or directories that you don’t wish the search engine spiders to find. This generator tool is designed to create the text for the file for you; you can then make changes afterward should you deem it necessary.
Generating a robot file with this tool is ideal if you wish to block certain directories or files from search engines. To use the generator tool, enter the required information below and click the button. You will then be shown the text for the file. Copy this to a file called robots. txt and place on the root of your website (in the same place as your home page).
ROI Calculator This calculator measures the ROI (return on investment) of a CPC (cost per click) advertising buy, such as with Google’s or Yahoo! ‘s search listings. Total monthly clicks from publisher Get last month’s number from your Client Activity Report email to calculate ast month’s ROI. You may also predict next month’s number to calculate next month’s potential ROI. Estimated average CPC CPC (cost per click) is the amount you pay a publisher for each click users make on your search listings. Get this number from your Client Activity Report email. Conversion rate Your conversion rate is the percentage of visitors who come to your site from the publisher and convert into customers. You must supply this number from your own records. Conversion rates vary by company, but an average rate you can use as a test would be 2-3%. Enter a percent number, not a fraction.
For instance, for 7% enter 7, not 0. 07. Average profit per conversion Profit refers to the amount of money you earn from a sale. For example, if you sell a software package for $100 and it only cost you $10, your profit is $90. You must supply this number from your own records by estimating the average amount of profit you make from each conversion. Graphical Search Engine Comparison The Graphical Search Engine Comparison Tool allows you to perform your own comparisons, and displays the results visually, making it easy to see both the rankings and comparative positions of pages in search engine results.
URLs are represented by small circles, and these circles are connected by a line if the page appears in both engines you’re testing. Mouse over a circle and the full URL of the page is displayed. Click on it to open the URL in a new browser window. The ranking tool fetches the top results for a query from search engines. You can compare the same search term on two engines, or two unique search phrases on the same engine to see which ranks better. You can also enter a specific website, to see if and where the site appears within in the top search queries. Search Engine Keyword Position
Use the Search Engine Keyword Position Tool to check the search engine result pages of Google, Yahoo, and MSN to see what position your site holds for a particular keyword phrase. Site Link Analyzer This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text. If a hyperlink is represented by an image, the image’s alt attribute will be included as the anchor text. What are outbound links? Outbound links are simply hyperlinks which point to another web page. In fact they are simply regular hyperlinks.
It is very important that a search engine spider crawling through your website is able to follow any redirects you have set up. This tool checks the exact HTTP headers that a web server is sending with an HTTP response. It also extracts the HTTP status code from the header. If the header contains a valid HTTP 301 status code, then the requested resource has been assigned a new permanent URL and any future references to this resource SHOULD use one of the returned URLs. URL Rewriting Static URLs are known to be better than dynamic URLs for a number of reasons: Static URLs typically rank better in search engines.
Search engines are known to index the content of dynamic pages much more slowly than that of static pages. Static URLs look friendlier to end users. Example of a dynamic URL //www. yourdomain. com/profile. php? mode=view&u=7 This tool helps you convert dynamic URLs into static looking HTML URLs. Examples of the above dynamic URL re-written using this tool: //www. yourdomain. com/profile-mode-view-u-7. html or //www. yourdomain. com/profile/mode/view/u/7/ Dedicated Servers: Dedicated Servers give a company the flexibility of having a dedicated machine for their website(s).
Multiple Datacenter Link Popularity Check This tool will give a back link count from multiple Google data centers. Since the active servers do not update in any predictable way, it can be helpful for SEOs to observe various individual active servers for search engine optimization purposes. Meta Tag Generator If you’re new to web development and search engine optimization, you may find this tool useful for ensuring your meta tags are correctly formed. The tool has two fields — Keywords and Description: Keywords: Enter a short list of keywords and terms related to your site.
The terms can be separated by a comma, but a delimiter is not required. Description: Enter a brief description of your site and what it offers. This is sometimes used by search engines as a website’s “snippet” for search results. About Meta Tags: At one point meta tags were considered a relatively important factor by search engines. AltaVista and other older search engines used them to help determine a site’s theme as well as relevance to a given term. This is no longer the case; search engines now rely on much more advanced techniques to do this.
That said, meta tags still have some life left in them; they are sometimes used as the snippet of a site’s content in search engine result pages by Google, and possibly other search engines. It’s also possible they still have a little influence with some search engines in determining a site’s content. META Analyzer This tool will analyze a website’s meta tags. Although the use of meta data is certainly in question, analyzing a competitors “keyword” and “description” meta values is a good way to find ideas for key terms and effective copy for your website. Meta Types:
Keywords: This should contain a short list of keywords and terms related to your site. Generally they should be separated by a comma, but some people prefer not to use any sort of delimiter. Description: should be a brief description of your site and what it offers. This is sometimes used by search engines as a website’s “snippet” for search results. About Meta Tags At one point meta tags were considered a relatively important factor by search engines. AltaVista and other older search engines used them to help determine a site’s theme as well as relevance to a given term.
This is no longer the case; search engines now rely on much more advanced techniques to do this. That said, meta tags still have some life left in them; they are sometimes used as the snippet of a site’s content in search engine result pages by Google, and possibly other search engines. It’s also possible they still have a little influence with some search engines in determining a site’s content. Link Price Calculator This tool will help you determine the approximate amount you should be paying (or charging) per month for a text link (ad) from each and every page of the specified website.
It takes into consideration factors such as the number of back links, page rank, website traffic, and so on. Link Popularity Link popularity is a general representation of the total number of web pages which link to a website (or individual web page).
Most of the major search engines support the “link:” operator. Type in “link:” (without the quotation marks) in front of the URL about which you want to learn. This tool will query all the major search engines (Google, Yahoo, and MSN) when you enter the “link:” operator with your chosen URL. It will return the total link count for each URL.
You will notice that the totals vary greatly from search engine to search engine; this is because the figures shown represent the number of inbound links that are known to that search engine (which will vary based on the size of their database).
Most of the search engines (Google especially) also apply various filters against the inbound links; therefore, some inbound-links may not be counted toward the total. Link popularity is important because it is a major factor used by search engines in determining a site’s position in search results.
Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. Other factors that are considered include anchor text. Keyword Typo Generator Enter a keyword or key term into the box to generate a list of suggestions for likely human misspellings and typos. Because the results are based on the proximity of the characters on a QWERTY keyboard, and a database of common spelling/typo mistakes (as well as a few other factors), they are fairly accurate and likely to occur in a real world situation. Multiple Datacenter Keyword Position Check
There are many different Google data centers. Each of these may respond with different results for the same search query. If you see results that vary from data center to data center, it means that Google is in the middle of updating its search index. This information can be helpful for SEOs who want to observe various individual active servers for search engine optimization purposes. This tool also features an optional language/country selection option, which allows you to receive more specific results for your criteria. Keyword Optimizer
This tool is designed for anyone who works with large lists of keywords/key terms (e. g. SEOs, pay-per-click subscribers, etc).
Paste in your list of key terms and this tool will remove any duplicate entries. It will also re-order the list alphabetically, saving you the time it would take to edit your list manually. Keyword Difficulty Check Use this Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases. This tool issues a percentage score that indicates how difficult it would be to rank on the first page for this term; higher percentages mean greater difficulty.
Keyword Density The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms. Keyword density is important because search engines use this information to categorize a site’s theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).
This tool will analyze your chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it will filter out common stop words (since these will probably be ignored by search engines).
It will avoid filtering out stop words in the middle of a term, however (for example: “designing with CSS” would go through, even though “with” is a stop word).
Keyword Cloud The Keyword Cloud is a visual representation of keywords used on a website. Keywords having higher density are showed in a larger fonts.
At a glance you will able to see where your most important keywords are. Indexed pages This tool will query all the major search engines (Google, Yahoo, MSN, Alta Vista, and AlltheWeb) when you enter the “site:” operator with your chosen URL. It will return the total link count for each URL. You will notice that the totals vary greatly from search engine to search engine; this is because the figures shown represent the number of links that are crawled by that search engine (which will vary based on the size of their database).
Google vs Yahoo Search Results This tool will run a search query in the Google and Yahoo search engines and then graphically compare the results. Users can compare the keyword position on each search engine’s results. A line is drawn between Google and Yahoo results for matching URLs. From these results you will notice how each search engine gives different page ranks for different pages by comparing their appearance order. Mouse over the dots to see the URLs they represent. Click on them to open the URL in a new browser window. Google Suggest Scraper Tool
The Google Suggest Tool provides frequently searched phrases based on the letters or words in your query. This keyword suggestion tool generates ten keywords suggested by Google for the search term you provide. Type in a word or part of a word to generate related keywords. Future PageRank This tool will query Google’s various data centers to check for any changes in PageRank values for a given URL. Usually all data centers will output the same, but if queried during an update, you might get a glimpse of any upcoming changes in your chosen URL’s PageRank value. Domain Typo Generator
Enter a domain name into the box to generate a list of suggestions of likely human misspellings and typos for the given domain. Because the results are based on the proximity of the characters on a QWERTY keyboard and a database of common spelling/typo mistakes (as well as a few other factors), the results from this tool are relatively accurate and likely to occur in a real-world situation. If used with a competitor’s well-chosen, high-traffic popular domain, this tool can potentially help you to achieve high amounts of traffic by capturing users of the popular website when they make a common typo/spelling error.
CPM Advertising ROI Calculator This calculator measures your ROI (return on investment) if you are using the CPM (cost per thousand) impressions advertising model common to most banner and button ad campaigns. Total monthly impressions from your CPM advertising This section of the tool lets you put in last month’s number to calculate last month’s ROI. You can also project next month’s number to calculate next month’s potential ROI. Estimated average CPM Here you can put in last month’s number to calculate last month’s ROI.
You can also project next month’s number to calculate next month’s potential ROI. Click-through rate click-through rate is the percentage of actual click-throughs per number of impressions. For example, if you pay for 5,000 impressions and get 50 click-throughs, your click-through rate would be 1%. Enter a percent number, not a fraction. For instance, for 10% enter 10, not 0. 10. Conversion Rate conversion rate is the percentage of visitors who come to your site from a banner or button and convert into customers, for instance, by making a purchase.
Conversion rates vary by company, but an average conversion rate you can use as a test would be 2-3%. Enter a percent number, not a fraction. For instance, for 10% enter 10, not 0. 10. Average profit per conversion Profit refers to the amount of money you earn from a sale. For example, if you sell a software package for $100 and it only cost you $10, your profit is $90. You must supply this number from your own records by estimating the average amount of profit you make from each conversion. AdSense Preview
Google AdSense™ automatically delivers ads targeted to your website content. The more targeted your pages are for one or two topics, the better the ads are likely to be. This free preview utility will give you a sense of which ads would be placed on a given page. The ads shown on your pages will change over time as your content changes or the inventory of Google ads changes. You should check back here often to review which ads will be shown when you’re working on updating your pages. Advanced Meta-Tags Generator
The Advanced Meta-Tags Generator helps to add Meta-Tags to your site. Meta Tags make your website more visible. Many search engines read them from your site when you submit it to them. To generate the Meta-Tag code for your site, just fill out the form below and let our META tag generator create the code for you. A crawler-based search engine uses a software program called a spider that automatically roams the Web. The spider looks for Web sites and Web pages, analyzes their content and puts them into its database.
The primary way a crawler finds a Web site is through a link pointing to that Web site. Crawler-based search engines use sophisticated algorithms to rank Web pages. An example of a popular crawler-based search engine is Goggle. There is no way of knowing if a crawler-based search engine will visit your Web site or how often it will visit. You can submit your Web site for free. However, as is the case with human-powered directories, there is no guarantee the crawler-based search engine will add your Web site to its database or that you’ll rank high for your keywords.