City and Colour, Our Lady Peace, Arcade Fire and Billy Talent are all bands that depend on the Canadian recordi//g industry. Without this industry these bands would have had a hard time becoming known to such a wide array of people. Not only does the recording industry help make the actual recordings in the studio, but they also make it possible for artists and bands to put out songs on CDs. These CDs allow artists to showcase and share their musical talent with fans all over the world, however in recent years this has been changing. CDs are finding their way off the selves and record stores are closing. With the advancement of technology the Canadian recording industry is finding ways in which they can advance and succeeded. It is through things such as digital downloads that is keeping this industry very much alive, without it many would consider the music industry as it once was to be dead. Even though CD sales are decreasing that does not mean that the whole recording/ Music industry is dead, CD sales are just one part of the revenue.
Digital downloads are now more popular than ever, however just like the CD it may not be popular forever. There will always be something new to come and take over what once was. In a world that technology is always changing the Canadian recording industry is not dying, but is very much alive by finding ways such as switching to digital downloads to keep up with the demands. “The Canadian Recording Industry Association (“CRIA”) is a not-for-profit corporation whose mandate is to promote and further the objectives and interests of its members and the recording industry in Canada. The CRIA member record companies are primarily engaged in the creation, promotion, marketing and distribution of recorded music. CRIA member record companies are major contributors of Canadian content and actively seek out and nurture Canadian talent, which they market to the world.” (Canadian recording industry.) Just like vinyl and cassette tapes soon disappeared off the selves of records stores, CDs are slowly doing the same. Long ago, there was no such thing as recorded music “When people in earlier eras wanted music, they arranged to attend a concert.” (Vivian and Maurin, 73).
Throughout the history, music is always one of the most popular forms of entertainment. In the contemporary society, as the development of technologies and the popularization of media, music becomes a part of people’s daily lives. Music is everywhere, and people like it. Many people buy music albums or download music from the Internet, but others prefer to go to live concerts. What are the ...
It was not until recording sound was available that the recording industry came into existence. One of the very first music that had been recorded was done on vinyl. These vinyl records were extremely popular due to the fact that now someone could have a physical copy of their favourite songs. As time went on the vinyl record disappeared and the cassette tape began to be poplar, that was until the compact disc (CD) took over. CDs have been popular for quite awhile this is due to the fact that you could skip songs easier then on a cassette or on vinyl, As well as the fact that they were easy to transport. The Canadian recording industry benefited greatly from the sales of CDs. However in recent years that has not been the case. It is quite obvious that CD sales are decreasing and with that the recording industries seem to be in danger.
“The recording industry developed largely as a means to sell physical objects – vinyl records, cassettes, and for the last two decades, compact discs.” (Sutherland and Straw, 142).
With the decline of compact disc sales the recording industries are trying to find ways to adapt. These decline CD sales are not only effecting small independent recording companies but in fact larger ones as well. “One clear economic fact about the music industry in Canada is the decline of physical sound recording sales. Revenues for record production companies (labels) were $703.7 million in 2006 (the last year of available data), down from the banner year of 1998 when $1.44 billion was generated by the sound recording industry in Canada” (Nordicity, 20).
... in the music industry which refers to the song of the artist. 6. Album is a collection of recordings, on long-playing record, cassette, or ... the digital technology are greatly affecting these industries. Piracy and illegal downloading are greatly distressing their sales. Many previous studies that have considered music ...
There is even more clear evidence that shows that these sales are decreasing. One example would be the closer of Sam the Record Man in Toronto. On June 30th 2007 the store closed its doors forever, one of the largest music store chain is gone. HMV is following shortly behind, with many store closures in Ontario. HMV is now trying to stay in the market by introducing books and electronics to there stores, they have even tried to add digital downloads to their website, however it may be too late. The days of physical recorded music may indeed be over. With that being said the CRIA is coming up with ways to keep the recording industry alive, one of these things being, switching to digital music downloads.
With the physical CD sales declining, the switch to digital music downloads have been increasing. With the invention of the Internet comes the end of many things, CDs just being one of them. The recording industry has had to change their approach on distributing music. At first the CRIA did not want to make such a quick switch to digital. The Canadian recording industry has always been quite a bit smaller than that of its competitors in the United States, with that being said the CRIA has had to follow suite with what they have been doing. By incorporating digital downloads to their product list it allows for Canadian artists to compete with American artist fairly. “Canada is the world’s seventh-largest digital music market; however, at roughly 12% it lags far behind the US in market take-up of online sales. Nevertheless, these sales have been growing rapidly, almost doubling” (Nordicity, 24).
With the inventions of first Napster, to now iTunes digital music downloading has become easier than ever. With easy access to these sites/ applications it allows for fans to purchase and get music from their favourite artists by just a push of a button, no need for them to leave their house. Since these digital downloads are becoming more and more accessible it is leading to high sale increases. “Digital track and digital album sales both had a 39% increase last year alone in Canada, while physical compact disc sales dropped by 7%. Global revenues to record companies grew an estimated 8% to $5.2 billion US according to the International Federation of the Phonographic Industry.” (Verhaeghe).
The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the ...
Digital downloads are more popular than ever. With success comes some complication as well, specifically with licensing of music and piracy. “Perhaps a shift by consumers to downloading tracks legally online in the music world is occurring. Still, it will be challenging to ensure that creators are fairly compensated for their work in the continued fight against piracy.” (Verhaeghe).
Piracy does not allow the artists to get any credit or money for their work, which in turn is leaving them to make less then what they would have. Even though CD sales still make up a large sum of the revenue brought in by Canadian recording industries it is steadily decreasing as digital increase. As mentioned “the iTunes concept drastically changed the retailing of recorded music” (Vivian and Maurin, 77).
Artists and bands are now realizing that physical things such as CDs may not be the best way to market their music. Some of these artists are abandoning all forms of physical recordings and online offer their music online, while others are incorporating both (offering a free digital download with CD purchase).
However in recent studies it has been shown that fewer full albums are being bought. It is now the most popular songs “singles” or certain songs are being bought. The recording industry is said now to be more concerned on making singles or “hits” rather than a whole album.
Digital downloading sites are making this possible. People do not have to buy the whole album including songs they might not like, instead they buy the songs they know and like listening to. Which increases the sales for digital downloading even larger. The future of the Canadian recording industry holds strong. Even though many people may say that the recording industry as it once was is dead that is not entirely the truth. Sure the way the industry “once was” may be dead, but the industry must change to adapt and thrive in changing times. Digital downloads will continue to be popular for quite a long time, however things will change again in time. Sites like spotify and Pandora, may become even more popular. Even though these sites are not in Canada at this exact moment, chances are that in the future they will be.
With the creation of new technologies and forums of media, industries must respond and adapt to the changes they create. The new technology of MP 3 s challenges the music recording industry today. MP 3 stands for Motion Picture Expert Group Audio Layer 3 and, for those who do not know, is an audio file format that gives near CD quality sound compressed ten times that of the current standard. "MP 3 ...
As for what may become new with downloading music, only time can tell. “The music industry was the first industry to be hit by the technological revolution presented by the digital world and the Internet. The music industry was the first to be in the trenches fighting – and we certainly won’t be the last and are not the only ones” (Kennedy).
With that being said they have done a pretty good job of keeping up with the changes of technological advances. If one day the recording industry does “die” and everything becomes independent, the music industry as a whole will not. This is due to the fact that there are other ways to bring in revenue such as live performances, marketing, etc. For the statement “as of 2012 the Canadian recording industry is dead” it is indeed very false.
In conclusion, the Canadian recording industry has undergone many changes due to the technological advances. Without it many Canadian artists may seem lost or have nowhere to go except for the United States. The change in format of having personal music has changed over the years but that does not stop the CRIA from continuing. From vinyl, to cassette, to CDs and now digital downloads the recording industry has continued to thrive. Even though the making of CDs may come to an end digital downloads still make quite a bit, if not more revenue. In the future there may be a different way to share and purchase music, but only time will tell. The Canadian recording industry is not dead, but very much alive in this time of technological advancements.