Q 1: In your judgement, was G. Heilemen brewing company decision to brew and market its malt beer in any way, morally inappropriate? Explain your answer.
Ans: In my point of view the decision of G.Hielman brewing company was morally inappropriate because they used the name power master illegally which emotionally attract the customers towards it high alcohol content bear by feeling powerful and masterful. Although power master contain 5.9% alcohol which was very high as compared to regular bear i.e.3.5% .The high alcohol bear increased the liver and heart diseases. Due to government critisim they discontinue the colt 45 and start producing more high alcohol bear with new name power master which misreprestend the product .So the decision of G.Hielman Brewing company was inappropriate to brew its bear in way.
Q2: Shoult the BATF have allowed the company to market its repackaged version of beer? Explain.
Ans: The BATF should have allowed the company to brew its repackaged version of bear because the new name colt 45 premium although contain high alcohol but the name was not illegally desgined to attract the customers.This name disclosed the risk of the product. The company has no other option so by the business point of theBATF should have allowed the company to marketi its repackaged versionof beer to gain its market once again.when the BATF stop the company to discontinue powermaster, then they should have allowed the company to market colt 45 premium to recover their loss.
... on this topic but at a pragmatic level many companies with a high market share will attempt to convert potential users into ... producer and consumer (Ogwo 1980, p. 24). Companies are increasingly embracing market segmentation strategies as a result of the dissatisfaction they ... of buyers, or subsegments of the market, would then become targets for the company’s marketing plans. The potential ...
Q3: Explain how the three theories of seller’s duties to consumers apply to this incident.
Ans: The three theories of seller’s duties do not apply this ancident because;
1)According to the contract Theory of sellers duty the product must be safe and the information about the product must be fully disclosed and should not misrepresent the product while the incident do not fulfill any of these duties.
2)According to due care theory of seller’s duties the sellers should take care of his customers,the product should be safe.while the powermaster contain high alcohol e.g 5.9% which was dangerous for health.
3)According to social cost theory of seller’s duties the sellers have to pay the cost of injuries to the customers . while the company has produced power master which already caused the heart and lever diseases .They had no such policy to pay for loss in case of injury or diseases so all the three therioes do not apply to the incident.