It’s obvious who they are marketing for, and that would be general public, either for man or women, and even young people could fall easily because of their attractive ads. They use a bull not just for the name; a bull represents something powerful, big, and full of energy. Red means fury, energy, strength power and more. It is also very appealing to the eye, and marketing use this color’s attractiveness as an advantage. All of these ads have a strong use of pathos and ethos, they use stuff and persons with an important well known background, like the Einstein picture, who is famous for his energy theories and they took a good advantage of that, and by adding a little humor they can get more attention.
The way they are fighting the war against France is pretty much as trying to make them look more important than France itself, like if France is lost and its dependant from Red Bull. By making war to France, they are getting more fame. All of these pictures contain black and white to make the viewer see the Red Bull drink better than the ad, that way they can know what is first, and then will focus their attention into the picture. Also, they are in black and white because they are telling you how boring everything is without Red Bull, and the drink Red Bull is in its colors blue, red, and silver, meaning that if you drink Red Bull your day will brighten up.
In the picture with the old man is lifting into the air with his bicycle, there is other people in the background, and they are still in the ground, they cannot fly, because they don’t have Red Bull. So if you don’t get Red Bull you can’t fly and everyone loves flying, which is the background meaning for energy. They used an old man for this ad to represent that no matter what age you are, you can always get lots of energy.
Introduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of ...
In the French ad they are saying that if you’re French, you could have some Red Bull so that you could escape safely from those bulls, but since Red Bull was banned in France, they have no escape. There are many people running, and the one who stands out the most is the French guy, who is sending the message that the current location is France and that all the people running around are also French. The only 3 objects in the picture that aren’t black and white are a French bread, the French flag and the Red Bull can, which both the French bread and flag represent France, and the Red Bull the current product making the add.
In the Einstein picture they are using lots of ethos as previously mention, but there is also logos, because it is showing a very usual formula a lot of people know, and comparing it to Red Bull is telling you that if you drink Red Bull you will have lots of energy. There is also a phrase that says “Do you think you know better than Einstein?” that is sending the message that if you drink Red Bull, you will be smarter than Einstein.