The fitness world is expanding every day. From having a muscle bound body for the men, to a slim and trim look for the ladies. Everybody is on a continuous battle for achieving that perfect body. In order to compile such a task takes detection, time, goals, a strong mind and, believe it or not, a Role Model. Just like when you where a child and you wanted to be like the fire chief, or a super model. Even as an adult, in fitness there is still that ideal person with the perfect body you want and wish you had. With this idea in hand, the demand for a personal trainer, to be there, help out with goals, and encourage them as a role model, is increasing at a rapid rate.
In the corporate businesses there is little moving and a lot of sitting. Because of this, many workers are in fact becoming overweight, lazy, and unmotivated. It has been proven in studies that a more fit company will achieve longer hours and have greater success with clients and human relations. This is made true with the idea that when an individual is happy with their body, then their mind will follow and in turn helps their appearance and social attitude. Also with a more in shape body, the endurance and length of energy through the day is greater, allowing more work to be accomplished without as many delays due to fatigue.
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So what is the answer you may ask?. The answer is the need for a personal trainer who is qualified in this area to help the corporate people with fitness and nutrition. This person will help set goals, establish the correct diets and routines for each person. Since everybody is different, the trainer must know a great deal about the different areas of fitness. This trainer must not only be educated in the area but also take part in what he teaches and maintain a healthy and athletic physique. The clients want to be able to look at the instructor as a role model and a goal oriented person as well.
Being physically fit has always been a key part of the “Maximum Health & Fitness” (MH&F) team. The sole purpose for establishing the business was to, “Get and Keep Corporate a America Fit”. This is known as the mission statement for the company and how they expect to play in the market. This statement has proven true to the clients and employees. This is just the beginning. Plans for expansion into other areas are in the near future. Expectations on starting programs at private clubs such as Golf and Country Clubs, Tennis Clubs, Basketball teams, and other sporting teams are now in the works. As more of a look to the further future includes constructing camps for varies types of athletic and nutrition needs. These camps are estimated to be the biggest profit maker in the business. In just a short three-week program, there can be around a $100,000 profit gain. There is also the goal of increasing the profit margin annually by ten percent.
There is belief that Maximum Health and Fitness will help aid beneficially to each and every corporation willing to give them a go. Being fit is a life long service that, if taken serious, will help lead to a longer, happier life. Services differ from trainer to trainer pending on time and availability. With efficient amount of time, more types of aerobic programs are available. Such as pilates (yoga), aerobic kick boxing, weight loss challenges, pump and run, runner clubs, biathlons, message therapy, weight training, building and power lifting clubs. The clubs are all designed to establish with the best programs for maximum results in a minimal amount of time. Not only are these optional, but they also entailing an additional cost per session. Seeing results in your self may be difficult, so there are personal charts with goals to achieve and pictures of them as well. There is a goal to accomplish and meet the needs for anyone and everyone in the corporate building.
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In the fitness field the need for marketing is crucial. In order to achieve a good name your service must excel over all others. Other ways of spreading the word are exotic cars with company stickers, seeing results and simply word of mouth. The main focus is on the average business, man and women. Yet these people seem to tell friends and the branch of potential customers expands. Every person who steps in the door has one thing in common,“They want to get in shape”. Becoming a new physical person is hard and takes complete concentration and a set of reasonable goals. Some know what they want, others may have an idea, and a portion is completely clue less. This only leaves the need for multiple routines.
Making your service different from others in a good way will help aid in sales. In other words, make your business shine over the competitors. A way in doing so is to keep the clients happy and eager to succeed. MH&F trainers try to make their programs more appealing to the people of the new wave. Concentrating on a more energetic instructor, new fads, and an up-beat program has seemed to draw people in. Fads are always fading in and out; resulting in constant change to satisfy wants and needs.
Along with marketing, signs, word of mouth, and positioning, there is a need of a promotional start-up special. MH&F have a one-month, risk free, guaranteed results, free trial membership. This allows the clients to check out and try the service. If and when the member feels as though he/she has stopped seeing results they become frustrated and undetermined. When this happens the staff will attempt to help set new goals and try to re-motivate them into working harder. Other problems include injuries, dislike instructor, diseases, arthritis, unhealthy lifting and eating habits and just plan being lazy. Insurance is a must in any business with today’s sue happy economy. In the case of a disappointed customer, the manager will attempt to offer help and in desperate measures, sweet-talk them into accepting their apology.
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Sales are all on a package basis. Packages for personal training are available in either 10 an 20 session packages. Since this service is directed towards the corporate companies, if the owner of the company decides to buy in, there is a charge on a sign in basis. Each employee of that corporation is given a membership card which charges the owner $35 dollars per session attended. And any additional clubs or services may also be charged to this joint account. And if their corporation is not a member, you can receive training for a cut rate of $25 per session. Each session consists of a workout plan, nutrition booklet and a one-hour train.
I order to get these big corporations to sign up, there is a scheduled appointment in which the service is described in detail. This includes the benefits, programs, pictures of past results, cost, and the savings that this will endure on the corporation. Ads are placed in newspapers, videos, and on the radio to advertise the MH&F athletic service. Being that this is a self-established business, the funds for advertising are kept to an absolute minimum.
Maximum Health and Fitness like to think of themselves as “ The new wave of Health and Fitness”. This thought is reliant on the idea the company will pay for its employees to work out on a consistent basis. It is seen to be beneficial to the company to have a fit crew. A result of being fit is a more happy, self confident and work habits increase in a good manner. More energy allows for a more fun and enjoyable work atmosphere.
MH&F is on the verge of exploitation to all business due to the overwhelming results in other businesses results. With success also comes competition. The competition is defiantly out there, yet the lack in the fun and eye catching material. Without fun, results in lack of interest and determination. Today everyone wants a great body, but nobody seems to have the time or want to get it the correct way. Laws change on a day to day basis. This makes it difficult to keep up with the health and fitness laws as well. It is also very hard to encourage the corporation to see the value in this service.
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Each and every employee is expected to have done all of the necessary training and studying on their own. The minimum requirements are at least a four year bachelors degree in exercise science, or and American college of sports medicine degree. Another way to establish these requirements is a study or program known as ISSA (International Sports Sciences Association) degree. Because of the risk of a health hazard, CPR and a first aide card are also a requirement. Two years in the health and fitness industry are recommended yet not a necessity. Being physically fit themselves is also a huge plus. This shows dedication and a professional look towards their profession. Consistent courses and classes are a scheduled routine for every employee. This will help in updating their knowledge and keep them up to date on the new findings in their field. A minimum of an 80% on every test must be achieved or risk of retake and or possible termination is possible. This is a big factor in business to find out the interest and time a person is willing to put into their job. When there is a down time in the job, the clientele is encouraged to read fitness magazines or books for further knowledge.
Expansion is a huge goal in this industry. MH&F is looking into the possibilities of Internet companies, television programs, videos, and nation wide services. The whole idea of this company is to take a company, such as Cisco Systems, and get the entire staff in shape. When accomplishing this task a feeling of success is well worth all the hard work involved. Motivating the workers to help people instead of thinking about the money, is a great way to help aide in the hard work done. Special gifts such as game tickets, special incentives, fun nights, dinners, and bonuses also help to encourage them to work harder to help the clients.
The management system is run by younger generation of fun and energetic people. This allows for a more laid back, comfortable feel to both the employees and members. Although the staff may be young, there are still very firm goals and requirements that must be met on an operational basis. The atmosphere is relaxing and inviting. It gives them a friend, family-feel and appeal. When the clients start to get results, the instructor notices it first. He then sees these and gets the feeling of accomplishment and want to help others in the struggle. This motivates them to work harder in training and maintaining their clientele. If there was no success than there will be little strive to continue with their jobs. The quote given to me was “People work on not working”. This is true to those whom may dislike their job or a just plan not any good at doing them.
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When problems arise in the work place there is always blame given to someone. Whether it be on the manager, plan, or the workers is always a dilemma no matter the circumstance. Both the manager and employee seem to think that the problem many arises in the managing. Managing is the core of every business and with poor managing will result in a poor business. If the workers are the problem, then it is still the manager’s responsibility to fix the argument. Lack of managing abilities is a big problem in failing businesses today. It is very important to fix this in order to turn the company back on its feet.
With a conflict between the manager and worker comes about, it is resolved in a one on one meeting, or more pending on the circumstance. Because of the laid back appeal, there are very little conflicts in the business. Each trainer may have his/her way of doing things and that is perfectly fine. Most of the conflicts are on time, work ethics, clientele, and at work habits. These actions are taken and recorded in a scheduled review.
These are felt to be important by both the employer and employee to help establish and maintain goals. It also gives them a chance to anonymously speak their thoughts and opinions on things like how the business is doing, needs for improvement, and other key thoughts that may benefit the company.
Fitness is just that, fitness. And in order to work in this field you must me fit and maintain that stature. This brings us to the perfect employee. A physically fit, motivated hard worker. Also a person whom is willing to sacrifice his/her personal needs and free time to help the business excel. This person would be energetic, polite and willing to help anyone in need of any type of service.
The initial cost to begin this type of business is relatively minute in comparison to other high tech companies. The main expense is the purchase of supplies for working out. These include equipment, balls, bags, program design, T-shirts, schooling and certification. Another set cost is leasing and or purchasing a building. As far as advertising is concerned, there really isn’t too much cost due to the fact that they do very little in the form of public awareness.
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