Plan “Good eating Good looking” Free Healthy Foods Restaurant Business Plan: Executive Summary * This is a business plan for a a fast-casual restaurant, serving fast, fresh, healthy grilled meats and vegetables. Business Plan Mission Statement: * Good eating Good looking will offer a trendy, fun place to have great, healthy food, vitamins shackes in a social environment. Our Chef has a large repertoire of healthy ingredients and recipes. Good eating Good looking forecasts that the majority of purchases will be from the dietitian’s recommendations.
Healthy recipes will be used to provide the customers with a diverse, unusual menu. Chef will also emphasize healthy dishes, recognizing the trend within the restaurant industry for the demand for healthy cuisine. The Market * The first restaurant will open in Nicosia ( The population of Nicosia on January 1st 2011 is approximately 239,945).
The second group that will be targeted is young happy customers which are growing at an annual rate of 8% with ?? potential customers. The third group is rich hippies who naturally desire healthy foods as well as ethnic cuisine. The fourth group which is particularly interested in the menu’s healthy offerings is dieting women which number ?? in the area. The fifth group families and individuals. Families make up the majority of dinner time business with individuals making up the majority of lunch time business.
The family segment is increasing annually at ?? with?? potential customers. The individuals have a ?? growth rate with ??? potential people within the segment. “Good eating Good looking” will operate in the fast-casual niche of the restaurant industry, competing against fast food franchises and traditional sit down restaurants. Healthy Restaurant Business Plan Forecast: Competitive Edge The customer experience is extremely important as an effective way of distinguishing “Good eating Good looking”.
Case study STEVEN BELKIN INFORMATION BACKGROUND Steven B. Belkin a young self confident man started his business activities already in his earliest years. During his MBA education program he started with other 4 graduating students a consulting company, named Innovative Management. They could find a financial backer who provided them the business sources. The company was going on well, as some ...
Having such a good experience will encourage repeat business. The second competitive edge is “Good eating Good looking” offering of fast, healthy food. Business Plan Forecasts “Good eating Good looking” is forecasting for aggressive growth. Each location will be ? square feet, on average, able to serve approximately ? people. For restaurants to succeed, the key factor is location. We had developed criteria for future site locations (density business areas of the city, close to gym?? ) Healthy Restaurant Sample Profit Plan (First Year)