strategic planning is an important and vital part in running an organization for a variety of reasons. Strategic planning provides structure for all of the benefiting parties, whether it is the shareholders, executives, upper management or part time employees. Strategic planning allows everyone to be on the same page as far as where the organization is headed, it also helps employees understand the overall direction the organization. Part of the strategic planning process is utilizing all the tools necessary to make informed and educated decisions.
At “Spot Fix”, we plan on taking advantage of all the tools necessary to run a business. Using these tools, Spot Fix plans on taking the automotive repair industry by storm by providing a service that has never been offered before. The vision statement for Spot Fix focuses not only on the future of the company, but the future of the automotive repair industry as well. The vision statement of Spot Fix is as follows, “Within the next 5 years, Spot Fix will be the leading automotive repair company, bringing annual revenues to 10 million and will become nationally known as the most trustworthy and efficient auto repair organization.
Every year at about this time or a little earlier, we start the process of ‘strategic’ planning. The annual planning process, for all its focus on analysis, or template completion, can easily fall into the apparently comfortable tactic of merely updating the activity from last year’s plans. Often, however, what is really needed is a fresh approach which can pay dividends. Approaches to planning ...
Having this big picture goal displayed in every office will help keep the employees motivated in their day to day endeavors. The mission statement is also another tool used in the beginning of the strategic plan to guide the activities of Spot Fix, explain the complete goal of the organization and provide a clear view of where the company wants to be. It is the mission of Spot Fix to provide consumers the best possible automotive repair service possible. With the expertise of our staff, we look to educate the consumer on our procedures in order to gain their trust and their future business.
Our fast and friendly service will be unmatched by our competitors. We ensure this by having an extensive background check and testing for all of our employees. Organizations values are also an important aspect of the strategic plan. When the values of Spot Fix are clearly represented by the employee, it makes it easier for the consumer to give Spot Fix their business. Gaining the trust of the community is just one of the many steps for a successful company. Spot Fix plans on getting involved in the community by sponsoring charity events, scholarships to local students and other things of that nature.
Spot Fix also demonstrates its values by taking care of their employees as well. Taking a genuine interest in the employee’s welfare will ultimately bring in more business. Happy employee’s is a high priority for Spot Fix. Another important tool to use is called a SWOTT analysis. .SWOTT stands for Strengths, Weaknesses, Opportunities, Threats and Trends. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats.
The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats).
Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. (Investopedia, 2012) Below is a SWOTT analysis for Spot Fix. As you can see, the tables presented provide the internal strengths and weaknesses for Spot Fix, as well as the external threats, opportunities and trends.
Strengths: * Reputable brand: Apple is by far one of the most profitable technology innovators to date. Apple outsells MP3 players and iMac notebook computers more than any other manufacturer. So far in quarter one of 2010, Apple has already gained revenue of $3.38 billion. Apples products are known to last far longer than other manufacturers products. Apple really knows how to keep their company ...
Within each table, a detailed outline is given describing specific items corresponding with the title of the table. For example, a potential weakness within Spot Fix will be finding dependable employees that possess certain qualifications. Alternatively, a strength within Spot Fix is the convenience that is given to the customer because of the nature of the industry. A SWOTT analysis helps benefiting parties to overcome obstacles and capitalize on the organizations strengths.