data collection – Ace Cable As stated in the week two, Ace Cable is an established company that offers cable television, telephone and internet services to its customers. These services are available to customers across the United States and they have been in business since 2000. In recent years, the competition has grown and Ace Cable is experiencing a decrease in customer enrollments. Customers now have multiple options to consider before enrolling into an agreement and Ace Cable is conducting research to persuade more people to sign on with the company.
The research included defining the population from which the samples were collected. When it comes to the population and the different samples collected, the main goal is to focus on customers and provide outstanding services by conducting customer interviews, and surveys including group interviews of all ages. There are several methods that have taken place concerning collecting samples. The individual interviews we have collected were samples by applying surveys, from face to face interviews, in-store feedback, and telephone surveys. These surveys and interviews are conducted on a daily basis.
These surveys are taking place in order to better our business when it comes to Ace cable. Individuals are completing surveys by voicing their opinions when it comes to the services and the channels that are selected. By having these surveys and interviews in place, we are getting the best feedback on what type of services they are looking forward to and what needs to be improved. In regard to group interviews, samples are being collected by surveys that are conducted at the time of the interviews. The surveys samples that are collected deals with expectations, feedback, and improved service.
Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i. e. not material). A product is tangible (i. e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a caf'e one day and have excellent ...
By having these different outcomes taking place, we can collect enough samples through interviewing and surveys bring an outstanding cable company. Next step is to determine the appropriateness of the sample size. In researching ACE Cable we were able to find it effective in our methods of sampling as well as appropriate for the sample size. Since ACE Cable is a well-known company that ranges all over, we found it key that more than just area sampling (the most important form of cluster sampling) was used in the research. As mentioned earlier, ethods such as interviews, surveys, face to face contact, telephone surveys, and in-store feedback all played a vital role in how it was made possible to reach out on a wide network of customers and collect data. Through each individual store and employee of ACE cable at different locations covering all of the company’s population, feedback is being taken to ensure data is all being compiled for better use of the business’ effectiveness. With probability sampling the data of ACE Cable was able to be more detailed and precisely researched on its large scale. Sources of bias or errors are possible when sampling.
Validity is the degree to which the investigative goals are measured accurately, and the degree to which the research truly measures what it intended to measure. Another measurement tool is reliability, which measures consistency. Reliability refers to the extent to which the research measure is a consistent and dependable indicator of the investigation. If the measuring technique provides the same results once the measurement is repeated the accuracy of the measurement is high (Suresh, 2011) Selection biases are induced by sampling design. The sample group must be a true representation of the population without errors.
# central research question: Research questions steer the student’s research, and the central research question should reflect the subject of research in a concise way. # theoretical (desk) research questions: Questions should reflect relevant theoretical concepts that apply to the topic under research by the student, i.e. from marketing, finance, business environment. The theoretical framework ...
It is important to decide how you select an appropriate setting and sample to conduct the study in order to avoid errors. Data collection takes place after sampling. Observation approach, investigative questions, communication approach, and questioning approach are just a few data collection methods used to collect data. Observation approach research is collected data through watching, recording, and analysis of observed behavior as it occurs in a natural setting. Investigative Questions are specific questions that the researchers ask to provide sufficient details and answers to research questions.
Communication Approach research is collected of data through mass communication, media or speech. That kind of data involves surveying or interviewing people and recording their responses or analysis. Questioning approach research is better known a surveying. Survey is the process of data collected through interviews, questionnaires, the telephone, mail, a computer, e-mail, or the Internet (Cooper, 2011).
The researches decided surveys would be the best way to determine why Ace Cable enrollment decreased and surveys constructed in a format that eliminates any ethical concerns. The data collection has no ethical concerns.
All surveys contain the privacy act statement. All surveys explain study benefits and all participants’ answers remain confidential. The surveys are mailed across the United States and surveys are in the customer lobby. At this time, the researchers will not conduct e-mail surveys. It’s best to determine customers’ responses via mail and in-house first before branching out if there is a lack of participation. Cooper, D. &. (2011).
Business research methods. New York: McGraw-Hill/Irwin. Suresh, K. T. (2011).
Design, data analysis and sampling techiques for clinical research. Retrieved July 25, 2012, from RES 351.