Advertising is a process of commercial to promote the goods and services in order to increase its sale. There are many different kind of advertising nowadays, such as newspaper, television, radio, magazine and internet. The advantages of advertising are indisputable. However, there are also disadvantages of the advertising. Advertising is useful and informative by informs the consumers about the qualities and prices of goods. At this point makes purchasing easy for the consumers. Advertisers influence our identity by making adverts. Many people agree that they influence our identity and they have a huge impact on our life.
They influence our identity by using things such as techniques, stereotypes and targeting our audience. Our personal identity is who we are and what things make us up such as occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear. Advertisers use techniques to grab people’s attention. For example, to make a burger look tasty in advertising, it may be painted with brown food colours, sprayed with waterproofing to prevent it from going soggy and sesame seeds may be super-glued in place. Advertising can bring new customers and more sales for the business. It can be expensive but can help make a business make more money.