Jordan Air In order to briefly explain how marketing mix is applied, I am going to give you the example of the “Jordan Air” So you can see an example of marketing mix I will show you a product that you all know “Jordan Air”. Product: The product that I will present you is the “Air Jordan” by Nike. Air Jordan is a brand of shoes and athletic apparel designed, owned, and produced by Nike and Michael Jordan for Nike’s Jordan Brand subsidiary but I will focus on the market of trainers. These are high quality trainers, and they are considered as high range of trainers. * The Jordan Nike shoes are unique in that the swoosh logo of the firm do not appear on the Jordan brand products, only the Jumpman appears. Price: * The Jordan shoes are very expensive and there are almost never promoted even when there is a new range. Why? Because it is possible to buy all Air Jordan! The Jordan 1 in 1987 is still marketed. The style of Air Jordan is doesn’t date. * The price for Jordan Shoes are around 180 euros Place:
These pairs of trainers marketed in shops specialized athletic shoes. * We found Jordan shoes in the specialized sport stores like Decathlon, Go Sport, Citadium, JD Sports … But to have a wider choice you have to go to the shops or Nike Air Jordan in Shops. It is also possible to buy them online, * There is also the possibility of buying shoes on the Internet (Nike official web stores or jumpman23 official stores of Jordan Brand).
Jordan shoes even have a website independent of Nike. * Jordan’s are unique shoes and this is why we cannot buy in any store.
The Shoe Industry The shoe industry is one of the biggest moneymakers in the market, but it's facing many changes, rushes, and difficulties. The big power in the industry is Nike inc. which all the other companies are trying to be like. Some changes are the industry as a whole is moving there factories to the far east such as China. The reason for this is they are trying to save costs for ...
Promotion: * Jordan Brand uses all traditional media to communicate: radio, television, cinema, Internet and press. The first promotion for the Jordan brand is the personality of Michael Jordan. In fact, MJ is the best player in history in basketball. * Jordan Brand communicates through commercials spots with Michael Jordan showing. * Event with Michael Jordan who promoted the brand as for example the come out of Jordan CP3. Michael Jordan was there to show the pair of Jordan 2012 in the stores.