The Executive Committee is headed by Jorgen Buhl Rasmusen since 2007. He was appointed to the Executive Board of Carlsberg A/S in 2006 and is the Chairman, Deputy Chairman or member of the Supervisory Boards of Carlsberg Group companies. 16 www. carlsberggroup. com (Company – Management) 15 Strategic and Financial Valuation of Carlsberg A/S The Deputy CEO is Jorn P. Jensen. He was appointed to the Executive Board of Carlsberg A/S in 2000. He has been CFO since 2004 and Deputy CEO since 2007. He sits as Chairman, Deputy Chairman or member of the Supervisory Boards of Carlsberg Group companies.
The role of the Executive Committee is to drive Carlsberg? s strategic development and ensure that there are clear objectives across the organization. 2. 5 Strategy17 The Carlsberg Group is characterized by a high degree of diversity of brands, markets and cultures. The Group? s strategy aims at embracing the three regions the company operates and competes in. The Group? s overall strategy and ambition is to be the fastest growing global beer company – measured in terms of average organic growth in net sales and growth in operating profit over a three year period.
The overall strategy is identical in all of the three regions but is adapted to each region in order to reflect local conditions. In order to achieve this goal the company has identified five closely linked core priorities providing a clear direction for the entire Company. In each of those five core priorities there are certain guidelines which will be described below. People: Carlsberg aims at recruiting and retaining talent and to continuously develop the ompetences of the work force, driving a performance culture and to inspire a leadership culture based on trust, ownership and diversity. Efficiency: Carlsberg aims at improving efficiency and adjusting and optimizing costs in all markets by concentrating more activities in fewer locations to benefit from economies of scale as well as 17 Annual report (2010, p. 22 – p. 29) 16 Strategic and Financial Valuation of Carlsberg A/S optimizing and simplifying its product portfolio by aligning packaging strategy for more markets which leads to more flexibility and reduced costs.
The International Monetary Fund is an international organization which involves 184 member countries, and it is located in Washington D. C. It was established in 1945 in order to promote international monetary cooperation, exchange stability, and orderly exchange arrangements. It also fosters economic growth and high level of employment. Another propose of the IMF is to provide temporary financial ...
Structure and society: Carlsberg aims at being a significant player, either as a market leader or as a strong number two, in the markets they choose to compete in and balance the presence between growth and mature markets. They aim at sharing best practice between all markets and induce and integrate Corporate Social Responsibility throughout the whole value chain. Products and innovation: The core competences of Carlsberg are within cereals/grain, yeast, fermentation and brewing and as such Carlsberg drives its growth by innovating and producing primarily beer. Consumers and customers: Carlsberg? aim is to revitalize Carlsberg and grow through a winning portfolio of international premium and strong local brands and to excel in all commercial areas with an emphasis on route-to-market and superior outlet execution.