Fashion products by ChenOne are featured in leading fashion magazines of Pakistan. The ChenOne kiosks are popular attractions in the Dubai Shopping Festival and it is a reputed and well-known brand inside and outside Pakistan. ChenOne is a subsidiary of Chenab Limited, formally Chenab Fabrics and Processing Mills Limited. The Group is one of the largest exporters of home textile products from Pakistan. Vision Statement “To be a competitive and customer focused organization with continuing commitment to excellence and standards”.
Mission Statement Mission statement of ChenOne comprise of following key points: * To be business house of first choice for customers. * To be change leader. * To produce innovative, relevant an cost effective products. * Setting and maintaining high standards * To earn profits by achieving optimum level of production by using state of the art technologies. * To provide ideal working conditions to employees and to take care in their career planning and reward the according to their skill and responsibility. To meet social and cultural obligations towards the society being a patriotic and conscientious corporate citizens. Objectives These are some objectives for which ChenOne management is highly concerned * Customer satisfaction * Quality assurance * Changing life styles * Employee satisfaction * Customer Satisfaction The main motive of the chenone is to satisfy their customers, they believe that they are loyal with their customers and vice versa. Quality Assurance To ensure that the quality of their products are up to the customers’ expectations Changing life styles
Total Quality Management (TQM) is an approach to the art of management that originated in Japanese industry in the 1950's and has become steadily more popular in the West since the early 1980's. TQM incorporates the concepts of product quality, process control, quality assurance, and quality improvement. Consequently, it is the control of all transformation processes of an organization to better ...
It is also the slogan of chenone, they believe that they are trend setter and change leader in the market Employee Satisfaction Employee satisfaction is a major objective of Chenone as they are going to reduce the turnover `rate by using different techniques (intrinsic and extrinsic Rewards) Stores in Pakistan * Islamabad (Opened in 1997) * Rahim Yar Khan (Opened in 1997) * Lahore (Gulberg branch) (Opened in 1998) * Faisalabad (Opened in 1998) * Karachi (Opened in 1999) * Rawalpindi (Opened in 2001) * Peshawar (Opened in 2002) * Abbottabad (Opened in 2004) Lahore (Defence branch) (Opened in 2004) * Multan (Opened in 2005) * Sialkot (Opened in 2006) * Gujrat (Opened in 2006) * Karachi (Tariq Road) (2008) * Bhurban (Opened in 2008) * Sargodha (Opened in 2009) * Bahawalpur (Opened in 2009) Stores in other Countries * Abu Dhabi * Dubai (Jumeriah) * Makkah * Bahrain * Ajman * Sharjah * Riyadh Internationalization The act of bringing something under the international control is called internationalization The designing of a product in such a way that it will meet the needs of users in many countries or can be easily adopted to do so.
Stages of Internationalization Export It is the initial stage of process of internationalization. It is the selling of goods amd services produced in the home country to other markets. ChenOne has setup their export department in Dubai corporate office to handle the export related matters. Licensing It is the official permission by the country in which the goods and services are sold out. Chenone has got the license of selling their products in other countries but they don’t have license for foreign production. Sale Subsidiary
A subsidiary company set up in a foreign market to handle marketing, sales, distribution customer care in that market. Sale subsidiary replaces agents and distributors and deliver its home country’s goods and services directly to the customer. ChenOne has set up their sales subsidiaries in almost all over the Middle East to deliver their products directly to the customer. Foreign Production ChenOne has not started its production in foreign countries. All of its products are produced in home country (Pakistan) Network of Subsidiaries
In the world market, countries trade products they wouldn’t be able to produce on their own. Countries like Cuba specializes in cigar production, Japan in electronics, and Russia in rocket technology. However, even if a country has an absolute advantage in producing all goods, they still will benefit from trade. Many economic factors are involved with trade. Among the major factors are ...
ChenOne has set up of their network of subsidiaries in Pakistan and also in the Middle East which is controlled through the head office situated in Faisalabad and corporate office situated in Dubai respectively. International Assignments There are many kinds of international assignments but ChenOne usually used only two kinds * Short term * Long term At ChenOne short term assignments are usually of one year on which they send their employees for getting knowledge about upcoming trends and also for the development of their employee. Long term assignments are usually of three years at ChenOne.