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Cashing in on the Cricket Craze
Posted on April 1, 2011
The nation came to a standstill; expectations were high, and TRP sky-rocketed; the crucial World Cup-2011 semi-final match between India and Pakistan attracted as much attention as a war between the two nations would. And war it was, albeit one on the cricket ground. And the audience was not disappointed; certainly not the ones in India! Each ball was eagerly anticipated and everyone turned into a critic, analyzing and debating each decision of the two captains. Now, all eyes are on the final match against Sri Lanka. It is the first time in the history of the world cup that two of the host teams will battle it out for the title.
Everyone is euphoric—the Indian team, the cricket fans, the cricket board officials, the advertisers, CEOs and honchos of major corporations, and even Bollywood celebrities. Besides the obvious reason that our team is in the finals for only the third time in the history of the tournament, there are some other not so altruistic reasons as well. If they win the World Cup this time, Dhoni and his men in blue will go down in history as those responsible for bringing home the trophy for the second time. Besides this, they will be flooded with offers for more endorsements though they are already omnipresent on television expounding the benefits of toothpastes, engine oil, energy drinks and God knows what else.
... the assault rifle developed in World War II has stood the test of time, as assault rifles are ... revolutionized during the World War II era. Naval technology was very poor at the time, but once radar ... more advanced during World War II. Aviation in general was very new at the time, so optimizing what ... were not the only medical improvements made in World War II. Medical education in the United States ...
Bigwigs at major corporations such as Reliance Industries, Kingfisher, Bajaj, and Tata Consultancy Services, to name a few are looking forward to enjoying the final from their corporate boxes at Wankhede Stadium- Mumbai. Accompanying them will be quite a few celebrities from the film fraternity. Though the stadium can seat about 32,000 the tickets on sale in the open market are only 4,000. Clubs affiliated to the Mumbai Cricket Association got 14,000 tickets while the International Cricket Council got around 8,500. The Board of Control for Cricket in India (BCCI) got 2,000 while the Maharashtra government has 250 passes. Then the 40 corporate boxes have all been sold out with each box, which seats 15, going for about Rs 3.75 crore.
The India-Pakistan match paid off for all the advertisers who had booked advanced slots on television since last minute premiums were as high as Rs 20 lakh for a 10 second slot. They now look to the final to notch up a similar viewership.
stumpy-icc world cup 2011- mascotIf you are one of the lucky few who have managed to get a ticket to watch the final live at Wankhede Stadium, then you are sure to have the time of your life on Saturday. However, the rest of you who have to be content watching it on television, do not despair. You can be a part of the cricket frenzy by grabbing one or more items from the cricket merchandise that has flooded the country. From toothpaste to bath towels, tees and track pants to bed linen and personal care, special edition products are many.
Items under the Sach brand, which is a tie-up between Future Group and Sachin Tendulkar, are selling like hotcakes. So are cuddly versions of ‘Stumpy’, the official mascot of the 10th World Cup. Stumpy comes in various sizes and price ranges from Rs 299 to Rs 2,499. The active wear range begins at Rs 199 and the price varies depending upon category.
World cup 2011-t shirtOne category of tees has the event logo while another has messages and graphics. The third range is exclusively dedicated to Stumpy while the fourth one has tees in the colors of all participating nations. World Cup memorabilia is available at numerous retail stores including Pantaloons, Lifestyle, Big Bazaar, and Shoppers Stop.
... Sri Lanka by 36 runs, their first appearance in a World cricket final since 1983 and their first victory since 1979. ... became the first World T20 Champions after defeating Pakistan by 5 runs in the final at the Wanderers Stadium in Johannesburg. The ... second event, the 2009 ICC World Twenty20 took place in England from ...
Many of these retailers have also come up with attractive offers on purchases of cricket items. Maybe you’d like to take home a replica of the World Cup trophy? They are priced as low as Rs 100 and will not dent your pocket in the least. So, go ahead and splurge; the next World Cup is another four years away!