In the article “Driving the Dairy business”, Howard assert that, this article focuses on the impact of unprecedented food inflation to bakery and dairy products in the U.S. It cites that recent price volatility fueled by a weak dollar, rising energy costs, consumer wariness, competitive pressure and other factors is making it hard to market staples like bakery and dairy items, primarily fluid milk. According to the article, the weakening on the commodity in cheese and nonfat dry milk drives the prices for dairy in general.
Application of the content to my group project A company profile of Saputo Inc., which is engaged in manufacturing and marketing of dairy products like milk, cream, sour cream, yogurt and cottage cheese, is presented. An overview of the company is given, along with key facts including contact information, number of employees and revenues. Positive aspects of the article
In the article , Howard use the specific numbers and statistics to illustrate the worst food inflation in nearly decades. Also , the author quote some famous person or the authority system said “Dairy is a staple item that has been subjected to some record retail price points. That is now softening, which may be good news for the consumer. The flip side is that it will hurt the farmers in the short term so we may see further attrition in the agricultural community because of that Missing items and points
The analysis of how to driving dairy business.
Personal reflections on the article
We are analyzing the marketing practices of Nestle Dairy Farm. Our analysis of Nestle Dairy Farm will include the SWOT analysis of the company. Nestle Dairy Farm has been serving worldwide with its excellence in product safety, quality and value. It provides many products which include dairy products, beverages, yogurt, baby food, coffee, etc. We have taken NESTLE Dairy Farm milk for our project ...
As the report noted, “Smaller households are less likely to shop (a supermarket or convenience store) in-store bakery, in large part because they don’t want to deal with waste or spoilage from products that are too big for them to consume. As the categories in cheese and nonfat dry milk are weakened on the commodity side it ultimately drives the prices for dairy in general. “If the larger stores like Costco, Wal-Mart and Price Chopper are moving prices down, overall market prices are moving down with them. A lot of the big stores–the club stores, the large supermarkets and the mass merchandisers–will move their milk price each month, going up or going down