The aim of this summary is to provide a brief overview over the effects of motivation and satisfaction on destination loyalty. It contains a brief summary of the article furthermore an application on the destination Barcelona. ABSTRACT OF THE ARTICLE In today’s marketplace we can find lots of different destinations. Tourists could travel every month to a new destination. In such a saturated marketplace it is very difficult for destinations to stay competitive.
This article shows that the most successful destinations are those, who can motivate the tourists to come, satisfy them if they are there, and make them revisit and recommend their destination. This article is based on a model, that shows how important the relationships between tourist motivation, tourist satisfaction and destination loyalty is. tourist motivation Motivation is defined as follows: “biological needs and wants, including integral forces that arouse, direct, and integrate a person’s behaviour and activity” (Yoon & Uysal, 2003).
The Essay on Employee Motivation Programs
Keep your workers inspired by utilizing an employee motivation program inShare Your company can benefit by employee motivation. It’s important to reward your staff for their hard work through recognition, special privileges or gifts. An employee motivation program shows your staff that your company cares about their success. Motivate your staff and their production will exceed expectations. ...
So, in a touristic sense it is a very complex proposition to find out why the tourists travel, and what they want to experience. One of the main reasons for travelling is to escape the routine and gain some authentic experiences. In the tourism research, motivation is classified into two forces: the push motivation and the pull motivation. Push motivations are all emotional aspects and desires from the tourist itself. This could be factors like: escape, relaxation, health, adventure, family and so on. Pull motivations are the forces coming from the outside, like attributes of the destination choices.
These are things like: attractiveness of the destination, beaches, entertainment, culture and so on. All in all, we can say that people travel because they are pushed and pulled by forces. Tourist satisfaction Satisfaction is a very important criterion for tourism products. It influences the choice of destination, the consumption while there and the desire to return to this destination. Because of this, there are many different models to measure tourist satisfaction. One of them is the model of Oliver, 1980. It says that, before a tourist travels to a destination he has several expectations about a destination.
So, he will compare the destination itself and the destinations performance with his expectations. If the performance is better, he is satisfied and will maybe revisit the destination. If the performance is lower than his expectations he is dissatisfied, tells it to all his friends and relatives and his next holidays will also be in another destination. Destination loyalty In the marketing literature consumer loyalty is defined as “repeat purchases or recommendations to other people” (Yoon & Uysal, 2003).
Destination loyalty is one of the major driving forces to compete with other destinations.
It can be measured in three different ways. Measure instruments are: the behavioural approach, attitudinal approach and composite approach. As we can see now, all three points of the model are highly affected by each other and if one point is fulfilled it automatically leads to the next point. In the article this model was applied on the destination Northern Cyprus. The survey they did, shows that the model itself is acceptable. Moreover there was found, that it is imperative for destination managers to consider the pull factors well and make greater investments in their destination resources to stay competitive.
The Essay on Butler Model
Does Weston-Super-Mare fit the Butler Model? Weston-super-Mare is a popular seaside resort town located in the county of Somerset, England on the Bristol Channel coast. It is the largest settlement in the North West. Weston-super- Mare has a population of 69,696 People living in households and 2,062 people living in communal establishments; 71, 758 in total.2 Due to the development of the railway ...
In this part of the summary the destination loyalty model is applied on the destination Barcelona. Because it was not possible to find a survey including tourist motivation and satisfaction in Barcelona, I decided to use my own experience and some statistics to apply the model on the destination. After the Olympic Games in 1992, Barcelona had an unusual steep growth in the tourism sector. Between 1994 and 2002 this sector grew by 51. 7 %. With this model I will show which factors were responsible for this growth and how Barcelona could become such a famous tourist destination. Tourist motivation
Barcelona is in every sense a city like no other. The tourists want to experience the Mediterranean flair, the special way of life caused by all the different cultures and people living there the big diversity of shops and of course the architecture and art from many famous artists. Push motivations for Barcelona are certainly, like in most tourist destinations, relaxation, escape, adventure, fun and so on. From my point of view “escape” is the most important push factor for Barcelona. In this city tourists feel like in another world, with all this different cultures, artist, architects and people who really know how to enjoy life.
Looking for pull motivations, it was easy to find numerous. But in my opinion the most important are culture and art (especially Antoni Gaudi), shopping, friendliness of inhabitants, beaches, cheap flights, infrastructure and of course the soccer team FC Barcelona. Barcelona provides with guided city tours, tourist busses, special maps, combined tickets ect. an extremely good infrastructure for tourists. Tourist satisfaction and destination loyalty For the destination managers of Barcelona it is essential that the tourists get more than they expected. They want to surprise and make the visitors fall in love with this crazy and amazing city.
The Essay on City And Village Life
City Life And Village Life A village is composed of small population that is not advanced whereas a city is very advanced and has large population. Life in a village is completely different from life in a city. This difference is like distinction between earth and sky. These lifestyles are totally different from each other. It is hard to find similarities between persons of different ...
According to statistics, 45 % of the visitors would recommend Barcelona to their friends or relatives for a city trip or a short stay of one week. Conspicuous is, that more males than females would recommend the city. I assume that it has something to do with the soccer team, the FC Barcelona museum, the architecture and the nightlife in the city. Another point is that over 73% of the questioned people are under 30 years old. This clearly shows that Barcelona will stay competitive in the future. Over 40 % of Barcelona’s tourists visit the city again. Compared to competitive cities, this is a very high number.
SUMMARY To sum up, I would say that Barcelona has a very high potential to stay competitive, also in the future. The application on the model also showed that Barcelona has a high level of destination loyalty and numerous push and pull factors. In my opinion, this results from the big variety of attractions Barcelona provides. Another point is the special charm and spirit you feel in Barcelona, resulting from all the beautiful buildings, artists and the Mediterranean way of life. The tourists can relax and escape from there daily life, and that is exactly what you need when you go on a holiday trip.
