We feel that because Bridgestone is such a large corporation, with a large amount of capital, as well as being well- established in the tire industry, it has more freedom to take marketing risks. These risks involve spreading out and adding more outlets all over the world and taking advantage of opportunities of countries with rising economies. Bridgestone also has the ability to be more environmentally safe and to give back to the community, through recycling of tire products, such as in playgrounds and in underwater reefs, as well as reusing rubber products for construction purposes.
Bridgestone also has the ability to help with environmental relief efforts, by contributing to help with world relief. As far as product development, Bridgestone is constantly increasing its product line, by introducing new types of tires, and adding improvements to those that have been in the market for a while. It is one of the leading tire producers in the world, but there is still competition, and the way to get ahead is to offer consumers new products that are more cost-efficient, safe, and durable, with good warranties and convenient and available help provided by service centers when needed.
Bridgestone needs to expand its number of company-based stores that are located within America. It also needs to establish new markets every year, both geographic ones throughout the world, but also with new demographics, such as younger generations. Bridgestone offers quality tires, while remaining at low, competitive prices and that is what has attracted its customers for years. It has a wide consumer base as it is, and revenue is in the millions, but there are always way to improve and make its products available to more people worldwide. 2. Company Description Bridgestone is a leader in world tire technology.
The Essay on Avon Marketing Channel Products Company World
History of Avon Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self. In 1914 the first international office opened in Montreal, Canada and in 1916 ...
Its roots begin in 1900 when Harvey S. Firestone established The Firestone Tire & Rubber Company in Ohio. A few years later, in 1931, a man named Shojiro Ishibashi created Bridgestone Tire Company Ltd. in Japan. In 1990, these two companies merged to form Bridgestone Americas. This company is an international manufacturer and contains 38 production facilities scattered all across the United States. Tires are the largest part of Bridgestone’s business. Bridgestone develops, manufactures, and markets tires designed for almost any type of vehicle. There are more than 8,000 different varieties currently offered by Bridgestone.
Along with tires, air springs, building materials, synthetic and natural rubbers, and industrial fibers and textiles are manufactured and sold across America and internationally. Tires are sold through outlets all across America. There are currently more than 12,000 different outlets where tires are available and these include independent dealers, discount retailers, warehouse clubs, and company-owned stores. Tires range from 13-foot-tall giant radial tires for earthmoving equipment all the way down to kart tires as small as 10 inches with passenger, light truck, truck, bus, construction, mining, agricultural, and motorcycle tires in between.
Bridgestone prides itself in offering tires to the world that are the most technologically advanced, as well as being safe and effective. It continually invests in research, experimentation, and testing to better its products. Bridgestone wants its name to be known in every household and across America and to boast a prestigious reputation in high- quality. This marketing plan outlines how Bridgestone Americas will widen its coverage, grow their market, and improve their reputation. 3. Strategic Plan/ Focus
Galvor Company Business Plan
Case 10-3: Galvor Company Background Galvor Company was founded in 1946 by owner, and president M. Georges Latour. The company had acted as a fabricator, buying parts and assembling them into high quality, moderate-cost electric and electronic measuring and test equipment. Latour had always been personally involved in every detail of the firm's operations as in most family businesses. Fiscal ...
This section of the Marketing Plan covers three aspects of corporate strategy that influence the marketing plan: (1) the mission/ vision, (2) goals, and (3) core competence/ sustainable competitive advantage of Bridgestone. Mission/ Vision The mission and vision of Bridgestone can be best summed by the mottos of the original founders. Ishibashi of Bridgestone’s philosophy on how to influence the corporate world of tire technology as well as affecting the community in a positive way was “Serve Society with Superior Quality.
Harvey of Firestone’s mission was to be the “Best Today- Still Better Tomorrow,” which showed his motivation in trying to constantly improve his products to offer the highest degree of excellence. The combined values of these two innovators are representative of the current passion that Bridgestone Firestone has today in trying to offer the highest quality products to the largest consumer base possible, while providing excellent customer service as well as satisfaction. [pic] Goals Bridgestone hopes to achieve the following goals within the next five years. • Non-financial Goals: 1.
Focus on giving back to the community and staying involved in relief efforts. 2. Actively participate in recycling in order to protect the environment. For example, initiating projects such as tire use in playgrounds and in artificial reefs. 3. Take advantage of opportunities in Latin America. There is renewed growth in the sales and profits in this geographic area and Bridgestone needs to act on those. 4. Improving within every company-owned store the service offered, such as having vehicles ready when promised and to have problems with vehicles that are brought in fixed right the first time.