Then, Netflix uses their innovative algorithms to determine what other movies the customer would like to see. The interface was very user friendly and saved the customers a lot of angst and the annoyance of having to find the movies for themselves. In addition to improving the customer-company experience, their use of data analytics helped them maximize their profits by having incredibly efficient business processes. The company was not constrained by storage space and was able to maximize their inventory by only needing to maintain their storage and distribution centers instead of having individual store locations.
They use algorithms to predict which movies will be the most popular and how much stock they will need. This maximizes profits by preventing the storage centers from overstocking on movies that will be in lower demand. Going into the future, Netflix needs to convert this same usage of data to a different form. As was alluded to in the article, the industry is moving into the living room, and Netflix needs to try to corner that market. The idea of the Roku and bringing Netflix into the living room is the right way to go, but cutting out having to buy an accessory would be key in continuing Netflix dominance in movie distribution.
The direction that television technology is going is for everything to be on your television set: TV, internet, etc. Many TV sets come with internet capabilities. The most effective way to ensure the continuation of Netflix’s success is to transfer their user interface to the television screens in the customers’ living rooms through the internet capabilities of those television sets. Their current model works in terms of using the customer’s inputs to determine movies to recommend; all that is needed is to adapt it to changing technology.
Great changes have taken place in human society along development of technology, and movies or television are a big part of this. Such entertaining methods affect on people’s behavior in many ways. I believe that television and especially movies are one of the major and outstanding achievements of humankind. Every movie makes an impression on people. How big this impression is depends on a ...