By Nike expanding there company they are increasing the profit that the business will make. When taking their business global they are benefiting from the product sales they will make. Although they would have to pay more money to advertise their company outside of the United States they are making the company wealthier and more strong. Nike’s co-founder “Phil Knight realized that while lower-cost, high-quality Japanese producers were beginning to take over the US consumer appliance and electronic markets, most leading footwear companies (e. . , Adidas) were still manufacturing their own shoes in higher-cost countries like the United States and Germany. By outsourcing shoe production to lower-cost Japanese producers, Knight believed that Blue Ribbon Sports could undersell its competitors and break into this market. As a result, Blue Ribbon Sports began to import high-tech sports shoes from Onitsuka Tiger of Japan. As sales increased to almost $2 million in the early 1970s, BLS parted ways with Onitsuka and began to design and subcontract its own line of shoes.
The Nike brand was launched in 1972, and the company officially changed its name to Nike, Inc. in 1978 (Knight, n. d. ).
Phil is main reason Nike company started expanding. He found people that could get materials for cheap and sell the products at a higher price making huge profit. Nike is also making there business global by hiring people of different race. They are making there company very diverse so that more advertisement could be spread throughout the employees cultures.
The Essay on Americans Making Shoes Make Good Job
Americans across this beautiful nation do not want to spend time making shoes in this technological society. Americans would not want to also spend even more money on shoes today, so society allows third-world countries to make shoes a lot cheaper, and gives money to meager families. With technology rising rapidly every day, machines could even be made to make shoes, instead of paying people to ...
For example, if Nike hires a Korean worker than that worker is going to persuades its family to buy Nike products, benefiting the company in product sales. “Our global work force is half male, half female. In FY09, NIKE, Inc. employed slightly more females than males in Europe, the Middle East and Africa (EMEA) and our affiliates, and slightly more men than women in the Americas and U. S” (Diverse, n. d. ).
With having half male and half female in the company and with 36,000 people working with Nike globally (Overview, n. . ), many new products and ideas will be brought the table more often. Nike recently released the highly anticipated Air Jordan 2011. “The AIR JORDAN 2011 is one of the most technologically advanced performance shoes the Jordan Brand has ever produced. Drawing inspirational cues from the legacy of Michael Jordan, the AIR JORDAN 2011 is designed to fit the needs of today’s elite athletes”(Press, 2011).
Nike is always releasing new products to keep their customers satisfied.
With Nike making their company global, “Nikes profit rose to $457 million, or 94 cents a share, from $375 million, or 76 cents a share, a year earlier. Analysts had expected 88 cents” (REUTERS, 2010).
The sweatshops can now make a much larger quantity of certain product with all the workers and factories Nike has now. Nike’s diversity of staff members also helps with the company’s customers that are comfortably buying the products. Overall Nike made a smart decision by expanding the company and is now making an eight figure income every year. Reference . 3 Diversity and Inclusion – NIKE, Inc.. (n. d. ).
Nikebiz : NIKE, Inc. Official Site, the worlda?? s largest, leading athletic brand. Retrieved February 14, 2011, from http://www. nikebiz. com/crreport/content/people-and-culture/6-3-1-our-approach. php? cat=diversity-and-inclusion Nikebiz : Company Overview. (n. d. ).
Nikebiz : NIKE, Inc. Official Site, the worlda?? s largest, leading athletic brand. Retrieved February 14, 2011, from http://www. nikebiz. com/company_overview/facts. html Nikebiz : Company Overview : Executives : Phil Knight. n. d. ).
The Research paper on Nike Campaign Theory Product Athletic
nike campaign When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike's campaign has definitely persuaded me to go out ...
Nikebiz : NIKE, Inc. Official Site, the worlda?? s largest, leading athletic brand. Retrieved February 14, 2011, from http://www. nikebiz. com/company_overview/executives/phil_knight. html Nikebiz : Media : Press Releases. (2011, January 26).
Nikebiz : NIKE, Inc. Official Site, the worlda?? s largest, leading athletic brand. Retrieved February 14, 2011, from http://www. nikebiz. com/media/pr/2011/01/26_AirJordan2011. html REUTERS. (22 December 2010).
A 22% Increase In Profit at Nike. The New York Times,10
