Credibility statement: I personally, own a closet full of Nikes, but it is only through my studies as a graphic design major that I have come to truly appreciate the value of the Nike logo & branding. 5. Preview statement: In the next few minutes I am going to share with all of you how Nike was started and how the founders were able to expand their image with its genius logo and continued celebrity support. Transition statement: The dedication of two very special men has led to over a half century of success. Body Using the format below, include main points and subpoints as appropriate.
I. Main point: The foundation of Nike was built through the relationship of Phil Knight, a track and field athlete and his former coach Bill Bowerman of the University of Oregon. A. Subpoint According to nikeinc. com, in 1964, these two men shook hands to form Blue Ribbon Sports. 1. Sub-subpoint At the time, Knight sold Tiger brand shoes out of the trunk of his car, while Bowerman began ripping apart the Tiger shoes to see how he could make them lighter and better. a. Sub-sub-subpoint Bowerman enlisted some of the runners at Oregon University to test his new creations. b.
Sub-sub-subpoint Bowerman shared his ideas with Phil Knight in the hopes that he would see his vision. 2. Sub-subpoint Bowerman convinced Knight to leave the footwear distribution company to design and manufacture their own brand. B. Subpoint The next step was to invest in someone who created brochures, print ads and marketing materials. C. Subpoint The pair’s first design was inspired by Bowerman’s wife’s waffle iron which lead to the creation of their first shoe. Transition statement: The creation of the first shoe led to the commitment to a company logo. II. Main point: The Nike brand is founded on the iconic “Swoosh” logo.
The Power of 3 Words First words on the subjects goes to Branding expert and author Jack Trout who advocates the simplest brand positioning strategy possible. He believes that the best and most successful brands occupy very specific positions in consumers minds, and those positions can be translated into a brand positioning statement of no more than three words. He wrote a post on Branding ...
A. Subpoint The swoosh logo was purchased for $35 and created by a graphic design student from Portland State named Carolyn Davidson. B. Subpoint The brand was further advanced with the Air Max footwear, “Just Do It” slogan during the “Revolution” campaign and their celebrity endorsements. Transition statement: The first of the long line of celebrity endorsements was Steve Prefontaine, an electrifying track and field athlete at Oregon University who died suddenly in a tragic car accident. III. Main point: Over the years, Nike has been endorsed by hundreds, maybe thousands, of athletes. A.
Subpoint In the late 80’s Nike introduced the “Revolution” ad campaign series including the popular “Bo Knows” ads featuring Kansas City’s own, Bo Jackson. B. Subpoint Today, Nike’s current endorsements include Tiger Woods, Michael Jordan, Kevin Durant, Adrian Peterson and Kobe Bryant, just to name a few. Transition statement: With the world-famous Nike brand, it’s easy to over-look that this company was founded on a mutual trust between friends over 50 years ago. Conclusion 1. Restate the main points: Amazingly, Nike has turned up around every corner due to a solid friendship, iconic image and never-ending endorsements. . Restate the central idea: The Nike brand is a well-known household name because the company’s owners were able to capitalize on a logo, paired with celebrity sponsorship and support. 3. Clincher: From $500 to $13. 1 billion and beyond…. Bibliography APA or MLA format Therichest. org. Website. September 26th, 2012. Nikeinc. com. Nike. 2011. Website. September 28th, 2012. SPEAKING OUTLINE Complete this outline using only key words and phrases, plus quotations, statistics, and source information. Transfer this outline to note cards for use when delivering your speech.
Nike, Inc. is the world’s leading designer, marketer and distributor of all different types of athletic footwear, apparel, equipment and accessories for a wide range of sports as well as fitness activities. As far as the locations of where Nike, Inc. sells and distributes, the company licenses its products in approximately over 200 countries around the globe, focusing its products under seven ...
Insert delivery cues where appropriate. Introduction 1. Attention-getter: 1972, swoosh logo, $35 now worth 13. 1 billion (therichest. org) 2. Audience relevance: Most people own something Nike 3. Central idea: Repeat thesis 4. Credibility statement: I’m an owner of multiple pairs of Nikes 5. Preview statement: how Nike was started and were able to expand Transition statement: Insert delivery cues where appropriate. Body I. Main point: Foundation of Nike was built between two men A. Subpoint 1964, Blue Ribbon sports (Nikeinc. com) 1.
Sub-subpoint Sold Tiger shoes out of his trunk, Bowerman ripped them apart a. Sub-sub-subpoint Bowerman had his Runners test them b. Sub-sub-subpoint Shared ideas w Knight B. Subpoint Convinced Knight to design and manufacture own shoes C. Subpoint First design inspired by waffle iron Transition statement: led to commitment of company logo II. Main point: founded on iconic swoosh logo A. Subpoint logo was purchased for $35 B. Subpoint Further advanced w/ Air max footwear, just do it slogan, celebrity endorsements