Points of Parities and Disparities Headphones, as a market category, attract people more and more by the day. Each brand differs from the others with its style and design in terms of having a distinctive characteristic. Three brands are selected for this assignment: Sennheiser, Beats and Skullcandy. Points of Parities Under this title, it is needed to consider what a headphones brand has to have in order to be considered as a legitimate competitor in its specific category. Very basically, each brand needs mechanism that gives the sound out.
Headphones have to be comfortable and easy to use for its consumer. Material of them has to be strong enough, no one wants a pair of headphones get broken in its first day. The company has to have a store located near to customers. If not, an online store and a good distribution channel need to be available for the people who cannot easily go to those stores. Brands have to explain their products’ features, speaker deepness, signal cable class and sound quality in general. An authorized service provision also has to be available and easily accessible in case of accidents. Points of Disparities
Sennheiser The biggest disparity of Sennheiser brand is reliability. It is not only the oldest audio company out of these three brands, but also one of the oldest ones of all. It is a German company, and this differs it from the others because German electronic industry is one of the best ones in the world. The brand has a wide range of products and this attracts the customers. As its style, Sennheiser has a simple design, considering the other two. This effects the age level of the customers, because the other two brands are much more likely to be for the adolescents and young-adults.
The Research paper on Brand Comparison Betwen Apple and Samsung
First, we would like to thank our supervisor, Carl Thunman, for his continuous support and guidance; he has made our work easier and more interesting. We are also thankful for our seminar colleagues for criticizing our work and exchanging constrictive discussions. Finally, we want to thank our beloved families, for helping and supporting us through the last months, without their love and ...
But here, sennheiser provides an inconspicuous concept with high quality, and a considerable price for everyone. Beats The first product of this brand is only 4 years old, but it already has become the most preferred one of all. Its products, in particular over-ear-phones, are considered as the best quality headphones of all time. Design is simple but reflects the soul of youth with its fresh colors. As the name implies, it is much more for the music that contains hard beats and strong bass effects, so the music genre is a distinctive feature in this case.
The value proposition of Beats is simply “good music”. Skullcandy An American brand, Skullcandy was founded in 2003. Considering the sound and material quality, Skullcandy is the worst one of these three brands. However, unlike the value of Beats, Skullcandy is much more sportive. It has a black and white skull logo, and its name is heard with extreme sports brands most of the time such as skateboarding, snowboarding and surfing. It has various of designs for every taste. With this, Skullcandy differs itself from the others.
It is preferred because it has a style. Not the best quality, not the best material; the logo gives the value to the customer. TOYOTA & PROFILO: Value Propositions Volkswagen: Das Auto Volkswagen is a German automobile manufacturer which was founded in 1937. Its current slogan is quite simple but extremely affective in terms of giving a value to the consumer: Das Auto. This short and simple sentence has a large meaning in it. All the automobile companies try to make the right positioning in their customers minds.
Some of them stand out with their safety, some of them do it with their high performance. However, Volkswagen chose another way to create its value. They choose to say: “We have all of them. We are what you want. ” With this value, it is possible to say that there are multiple propositions. Because Volkswagen does not create only one superior quality, they want to serve for every need of a customer. Profilo: Perdurable Home Appliances Just like Volkswagen, Turkish home appliances brand Profilo has the same simplicity at its slogan: It is perdurable.
The Term Paper on Creating a Brand Using the Low-Budget Route: Choco-Energy
1. Introduction According to Mintel (2012), 49% of chocolate users stated that if the price of their favorite bar rises they would cut back on chocolate. In addition, 68% of 16-24-year-olds full-time students consider that everyday low price is one of the main factors that they would consider for a brand (Mintel, 2012). Furthermore, for those DEs and households are also the most likely groups to ...
The slogan basically implies what Profilo’s positioning strategy is. They are trying to create the value of endurance by their slogan and advertisings. They want their products to be accepted also as functional and elegant for sure, although the key role in this positioning strategy is endurance. Thus, we can easily say that there are multiple propositions in this case. They also say on their website that they have a wide authorized service distribution and they gives reliance on their everlasting quality.