When the farmer Prime Minister Lal Bahaddur Shastri visited the functioning as it was rendering a social service to the society, which helped the villagers to come in the national economic stream. The dairy and Animal Husbandry received serious attention after the independence. There were lots many of progressive steps taken by the government through five year plans. This led to the formation of National dairy development Board in 1965 & thus in 1970 he decided to Bring a “ White Revolution” throughout the country, Initially 10 states were selected were for this purpose excluding Karnataka.
In Karnataka in 1974 an integrated project was launched to restructure and reorganize the dairy industry on Co-operative principle of AMUL and to lay foundation for new direction in dairy industry. India’s high-value, high-volume market for traditional dairy products and delicacies is all set to boom further under the technology of mass production. This market is the largest in value after liquid milk and is estimated at US $3 billion in India. More and more dairy plants in the public, cooperative and private sectors in India are going in for the manufacture of traditional milk products.
This trend will undoubtedly give a further stimulus to the milk consumption in the country and ensure a better price to primary milk producers. Simultaneously, it will also help to productively utilize India’s growing milk surplus. Milk production in India increased from 17 million tons in 1950-51 to 89. 6 million tons in 2007-08. India has rapidly positioned itself as the world’s largest producer of milk. Producing milk in rural areas through smallholder producer cooperatives and moving industrially-processed milk from these smallholder sources to urban demand centers became the cornerstone of government dairy development policy.
sd 424 corporate identity system (CIS) Brand chosen: Trappist Dairy Background of Trappist Trappist Dairy LTD was founded in 1950 s in HK. Priests of the Tai Tsui Hang began to raise cows and then produced Trappist Dairy in Lanta u Island in 1960 s. Later, the Tai Tsui Hang stopped the production of milk. And the new factory moves to Yuen Long in the New Territories and keep on providing fresh ...
This policy initiative gave a boost to dairy development and initiated the process of establishing the much-needed linkages between rural producers and urban consumers. The performance of the Indian dairy sector during the past three decades has been truly impressive. Milk production grew at an average annual rate of 4. 6 percent during the 1970s, 5. 7 percent during the 1980s, and 4. 2 percent during the 1990s. Despite its being the largest milk producer in the world, India’s per capita availability of milk is one of the lowest in the world, although it is high by developing country standards.
The per capital availability of milk expanded substantially during the 1980s and 1990s and reached about 226 grams per day in 2003-04 the per capita consumption of milk and milk products in India is among the highest in Asia, but it is still growing. It is still below the world average of 285 grams per day, and also the minimum nutritional requirement of 280 grams per day as recommended by the Indian Council of Medical Research (ICMR).
Several factors have contributed to increased milk production. First, milk and dairy products have cultural significance in the Indian diet.
A large portion of the population is lacto-vegetarian, so milk and dairy products are an important source of protein in the diet. The demand for milk and dairy products is income-responsive, and growth in per capita income is expected to increase demand for milk and milk products. Despite the fact that dairy production in India is widespread throughout the country and overwhelmingly carried out by small-scale producers, there are still large interregional and interstate variations in milk production.
Executive Summary This project has been undertaken in order to understand the Customer Perception and liking towards Baroda Dairy Products. The task is to know and measure its effectiveness in terms of Price , Quality , Quantity , Packaging , Product availability, Product delivery, Product maintenance (storage), merits and demerits of the existing distribution chain, areas and scope of improvement ...